mobile-gaming



5 Keys to Capitalizing on the Mobile Gaming Phenomenon

Written on
March 11th 2014
Author
Ari Brandt

ADOTAS – Over the last two years, mobile gaming has emerged as one of the largest forms of media consumption and it doesn’t appear to be slowing down. In fact, according to eMarketer, gaming continues to dominate as the most popular activity by smartphone owners and nearly 70 percent of ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Game On: App Marketers Increase Engagement With Native Ads

Written on
June 6th 2013
Author
Larissa Lohman

ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s ... more...

Game of Phones: Ruling Brand Engagement in Social and Mobile Games

Written on
June 4th 2013
Author
Ari Brandt

ADOTAS — In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues to ... more...

Opera Pinpoints Top 10 Mobile Advertising Highlights for 2012

Written on
December 11th 2012
Author
AdotasWire

SAN MATEO, CALIF. and OSLO, NORWAY (December 11, 2012) — Opera Software today released its year-end special of the State of Mobile Advertising report highlighting key campaigns, brands, publishers and innovations in the mobile advertising industry for 2012. The company pulled these insights from the 10,000+ mobile apps and sites that serve ads ... more...

PaeDae Unveils Prize Network to Engage and Monetize Mobile

Written on
December 6th 2012
Author
AdotasWire

SANTA MONICA, CALIF. (December 6, 2012) – PaeDae today unveils the first ever white-label software prize network for online and mobile game developers. Called “withPrizes,” PaeDae empowers developers to reward players with real-world prizes from premium brands. In addition, game developers can utilize PaeDae’s “withUsers” app discovery tool to promote ... more...

Mobile Gaming: App Traffic and Trends

Written on
November 16th 2012
Author
Jenny Sun

Last month, I had the opportunity to attend the Mobile Gaming Summit conference along with my colleague Mark DeBenedetto. At the conference, we were able to gain significant insight into what makes a mobile game successful and the current and future states of the mobile gaming world. Below are some ... more...

King.com Advances Social Games Advertising to the Next Level with Innovative Suite of Ad Solutions

Written on
November 15th 2012
Author
Mike Daly

SAN FRANCISCO & LONDON (November 15, 2012) – King.com, a leading casual social games company, today announced that its advertising revenue from its social games has increased tenfold in 2012 and that its top advertising solutions, such as incentivized video, have averaged a click-through rate of more than 5 percent. Leveraging ... more...

Intergi Launches In-Game Video Ad Solution & Casual Game Distribution

Written on
November 9th 2012
Author
AdotasWire

DEERFIELD BEACH, FL. (November 07, 2012) — Intergi Entertainment is excited to announce the launch of their In-Game Video ads and Game Distribution solution. The video ad and distribution technology makes it simple for developers of any kind — including casual, mobile and Facebook — to integrate video ads in ... more...

Kiip Raises Stakes on Mobile Game Rewards, Partners with Disney

Written on
December 23rd 2011
Author
Brian LaRue

ADOTAS – Kiip, the company that pioneered offering real-life, physical rewards for mobile game players, announced today it had leveled up and has begun incorporating big-ticket items into its rewards. Kiip has partnered with Disney during this holiday weekend in a promotion whereby people playing mobile games can enter flash ... more...