mobile-display



GreyStripe’s AdBoosters Pump Up the Click-to Actions

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – Mobile ad network GreyStripe, now part of the ValueClick family, has introduced a new series of mobile ad units with Ad Boosters, 40×40 click-to action buttons out of the way of the actual campaign message. These touchpoints can be customized depending on what kind of action the campaign (or ... more...

Mobile Targeting: Buying Audiences Without UDIDs

Written on
September 21st 2011
Author
Krishna Subramanian

ADOTAS – Apple has quickly and undoubtedly become the ultimate showman in today’s fast-paced technology theme park. Product launches leave captivated crowds in awestruck silence and amazement. Magical technology advances change the way we listen to music, talk on the phone and interact with the world. Of course, along the way ... more...

Mobile App Inventory Can Almost Absorb Online Display Demand

Written on
August 31st 2011
Author
Gavin Dunaway

ADOTAS – With over 600,000 apps available for more than 350 million iOS and Android devices (and both figures continually moving upwards), it can’t be a surprise to hear that mobile app display inventory is booming. But the rate of incline is absolutely amazing: according to a new report from mobile ... more...

Mobile Summer Movie Ads More Engaging Than Actual Films

Written on
August 22nd 2011
Author
Gavin Dunaway

ADOTAS – I once considered myself a movie buff, but I’ll admit I haven’t been hitting the cinema much these days (especially as New York movie ticket prices tend to float around $15). And I haven’t certainly haven’t seen a single movie during this summer of comic book heroes (I’m on a ... more...

Survey: Low ROI Holding Back Mobile Ad Spend

Written on
August 2nd 2011
Author
Gavin Dunaway

ADOTAS – Advertising budgets are making room for mobile marketing efforts, but according to a new survey by the Relevancy Group commissioned by Pontiflex, low ROI is stalling the efforts. Surveying 363 marketing executives, Relevancy found that 43% of those not increasing their mobile ad spend cited low ROI as ... more...

iOS Ads Produce Double the Clicks of Those on Android

Written on
July 8th 2011
Author
Gavin Dunaway

ADOTAS – Apple cutting the rates on iAds isn’t really news (Apple halved the $1 million floor back in February), but it was interesting to hear that Apple is offering a minimum spend of $300,000 to agencies that sign up for multiple campaigns. That itself doesn’t smell of desperation even ... more...

Global Mobile Ad Revenue to Double in 2011

Written on
June 20th 2011
Author
Gavin Dunaway

ADOTAS – Movin’ on up — global mobile ad revenue will double the $1.6 billion brought home in 2010 to hit $3.3 billion this year, according to Gartner. Sound kinda high to you? That’s ’cause you’re thinking Amurika first — Gartner predicts Asia-Pacific and Japan will account for 49.2% of global mobile ... more...

MGD Visualizes Digital Advertising’s Big Shifts

Written on
May 19th 2011
Author
Gavin Dunaway

ADOTAS – Those of us in the digital ad industry are well aware that it’s a fluctuating space, but sometimes it takes a handy visualization to take in the (often mammoth) scope of change. Agency MDG Advertising was kind enough to put this infographic together focusing on the major shifts ... more...

Majority of Jumptap Ad Requests Hail From Mobile Browsers

Written on
May 11th 2011
Author
Gavin Dunaway

ADOTAS – Through analyzing 10 billion ad requests made to its mobile ad network from 83 million unique users in April, Jumptap reports that 58% of mobile users get content through their browsers rather than ad-supported apps. Nearly 40% more mobile ad requests were from consumers browsing rather than using ... more...

Got Funds? $25 Million for Jumptap

Written on
May 5th 2011
Author
Gavin Dunaway

ADOTAS – Though originally cited last month as a $20 million haul, mobile ad network Jumptap just reported that it actually raised $25 million in a late-stage round of funding that featured participation from existing investors AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. In addition, several ... more...