mobile-display-advertising



Celtra Partners with Leading Media Suppliers to Launch Smart Video Ad Formats & Responsive Ad Design

Written on
April 7th 2014
Author
AdotasWire

BOSTON, April 7, 2014 (ADOTAS) – Celtra Inc., an industry leader in mobile display ad creation, serving and analytics, today launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a brand new Celtra developed video technology and leverage newly developed responsive ad design capabilities. ... more...

AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile

Written on
April 23rd 2013
Author
Mike Daly

ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years.  Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of ... more...

Galaxy S4 Launch: What It Means for Mobile Marketers

Written on
March 15th 2013
Author
Mike Daly

Some leading industry voices are discussing the marketing implications of yesterday’s Samsung Galaxy S4 introduction. “[The] Galaxy S IV launch is fantastic news for the mobile advertising industry,” said Crid Yu, VP & General Manager, InMobi, North America “The continued innovation that we are seeing enter the market will further strengthen the ... more...

Back in Stylus: Is the ‘Phablet’ Smartphone/Tablet Hybrid Poised To Reign in 2013?

Written on
January 3rd 2013
Author
Richard L. Tso

It’s time to break out the stylus . . . again. As with any technology, hardware and software advances progress in a circular fashion, yet still manage to leap forward due to innovation with the introduction of new features. Tablet computers are the new normal these days, with Microsoft announcing ... more...