mobile-devices



MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...

Spoiler Alert: Gold Medal Olympic Sponsors on Social

Written on
February 14th 2014
Author
Adotas

ADOTAS – We’re midway through the 2014 Olympic games and with Sochi being several hours ahead of the U.S., the social media community is buzzing 24/7. Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at the official Olympic sponsors to gauge the success of ... more...

6 Technologies That Are Changing The Way We Do Business

Written on
February 11th 2014
Author
Hailey Robinson

ADOTAS — Technology is constantly changing how people communicate and conduct business. As a result, the business world is continuously adapting and adjusting to keep up with technology’s advancements. Although there’s no sure way to predict the innovations of the future, there are technologies already available that are influencing how ... more...

OPINION: 2014 Will Be the Death of Mobile Advertising

Written on
January 8th 2014
Author
Jeff Lanctot

ADOTAS – If 2013 was (finally) the year of mobile advertising, 2014 will be the death of it. Not because the importance of mobile will diminish. Rather, it will become so vital to marketers that the idea of planning mobile in a silo will quickly seem dated. Consumers already move freely between ... more...

Navigating The Wild West of Data Analytics: 6 Steps To Help You Get There

Written on
December 20th 2013
Author
Don DeLoach

ADOTAS – Data analytics are top of mind amidst the increasing pressures of big data: from the proliferation of mobile devices and social media channels to the explosion of non-human devices and machine-generated data. According to Forrester Research’s “The State of Digital Customer Experience Technology,” nearly 60% of professionals are ... more...

Study: Mobile Becoming Key Media Source for Insurance Research

Written on
November 5th 2013
Author
Press Release

NEW YORK and TORONTO, November 5, 2013 (ADOTAS) – Mobile is becoming an important insurance research tool with 40 percent of online insurance research time now being spent on mobile devices, according to new findings released today from the xAd/Telmetrics Mobile Path to Purchase Study, conducted by Nielsen. While 60 percent of insurance researchers are still using PCs in their ... more...

5 Questions to Consider Before Investing in Your Next CRM System

Written on
November 4th 2013
Author
Ray Kingman

ADOTAS – Many of today’s marketing organizations have made significant investments in CRM systems, analytic tools and marketing automation platforms to better identify, understand and connect with their customers and prospects. But making the most of these investments is no small task and each new platform, system or solution comes ... more...

Second-Screen Study Uncovers A New Kind Of TV Viewer: The ‘Power Breaker’

Written on
September 26th 2013
Author
Press Release

CHICAGO, September 25, 2013 (ADOTAS) — In a new study, VivaKi’s The Pool demonstrates the need for advertisers to begin engaging TV audiences on two screens – the TV and the second screen at their fingertips. With the flurry of recent reports regarding TV viewers’ multi-tasking behaviors and the penetration ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Brands & the Next Internet Wave: What You Need To Know

Written on
May 21st 2013
Author
David Mitnick

ADOTAS – For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came the growth of websites, which took consumer attention from traditional media and eventually attracted an increasing percentage of media budgets. Next came a tidal wave of social media outlets like ... more...