mobile-device



Celtra Partners with Leading Media Suppliers to Launch Smart Video Ad Formats & Responsive Ad Design

Written on
April 7th 2014
Author
AdotasWire

BOSTON, April 7, 2014 (ADOTAS) – Celtra Inc., an industry leader in mobile display ad creation, serving and analytics, today launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a brand new Celtra developed video technology and leverage newly developed responsive ad design capabilities. ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Sales, Marketing and the Psychology of Mobile

Written on
February 27th 2014
Author
James Ramsey

ADOTAS – In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our ... more...

Is Your Mobile Advertising Platform Doing Enough?

Written on
February 17th 2014
Author
Stacy Adams

ADOTAS – When is the last time you left the house for few hours and realized you didn’t have your cell phone? What was your first thought? Panic? Concern? Did you immediately turn the car around to go get your phone or did you decide to “live dangerously” without it? ... more...

Report: Mobile Advertising Emerges as Key Factor in Consumer Path to Purchase

Written on
February 13th 2014
Author
AdotasWire

SAN FRANCISCO — February 13, 2014 — JiWire, the leading location-powered mobile advertising and data platform, today released its quarterly “Mobile Audience Insights Report.” This quarter’s report focuses on the quick service (QSR) and casual dining restaurant industry and examines how mobile is significantly influencing consumers’ path to purchase. Mobile ... more...

InMobi Reports 759 Milion Active Mobile Users, Second Only to Facebook

Written on
February 12th 2014
Author
AdotasWire

SINGAPORE, February 12, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced its network growth numbers for the period ending December 31, 2013. InMobi now reaches 759 million active users per month through their mobile devices, providing advertisers with the largest global reach, after Facebook. These ... more...

AddThis Reveals the Social Media Super Bowl Winners

Written on
February 3rd 2014
Author
AdotasWire

VIENNA, Va., February 3, 2014 (ADOTAS) – In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and online consumer engagement during the game. AddThis is the world’s largest content engagement platform and its tools helped advertisers, ... more...

Thanks, Google: Cashing In on Gmail Caching

Written on
January 24th 2014
Author
Matt Keiser

ADOTAS – Last month, Google announced that it was going to be making a few changes to Gmail: Gmail will automatically display images in emails viewed on both the Web version of Gmail and on mobile devices when viewed within Gmail’s app, unless users choose not to allow it. This means ... more...

To Succeed In Mobile, Cookie Addicts Need Some Intervention

Written on
January 14th 2014
Author
James Lamberti

ADOTAS – Mobile has transformed the way the world sees and consumes media. When you walk into your local coffee shop, you’ll find the ratio of consumers reading The New York Times on their tablet or iPhone significantly outweigh that of the laptop, or better yet, the actual print copy. ... more...