mobile-data



Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted

Written on
April 17th 2014
Author
Jose Reyes

ADOTAS — On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they’d also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data. This was a surprise to many in the industry ... more...

A Founder’s View: Lotame’s Acquisition of AdMobius

Written on
April 9th 2014
Author
Omar Abdala

ADOTAS – Having spent many years solving endemic problems in the mobile ad network space — first at Quattro, then at iAd — and as my co-founders and I were just starting to consider AdMobius, the recurring thought was how to address all the disorganized mobile publisher data which exists ... more...

CAKE Unveils ‘Next Evolution in Mobile App Tracking’

Written on
March 19th 2014
Author
AdotasWire

NEWPORT BEACH, Calif. – March 19, 2014 – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced the release of CAKE Mobile, a tracking and analytics solution for mobile performance campaigns. Packed with advanced features, CAKE Mobile is fully integrated into a multi-channel performance marketing platform that ... more...

JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

Written on
December 17th 2013
Author
AdotasWire

SAN FRANCISCO, December 17, 2013 (ADOTAS) — JiWire, the leading location-powered mobile advertising and data platform, today announced a partnership with Datalogix, the big data company connecting digital advertising to offline sales. The partnership enables JiWire to offer advertisers mobile audience solutions through anonymized data on how consumers go about ... more...

Gigya Announces Paul Farmer as CFO as Company Disrupts Consumer Data Management Market

Written on
June 5th 2013
Author
AdotasWire

MOUNTAIN VIEW, CALIF., June 5, 2013 (ADOTAS) – Gigya, the Connected Consumer Management Suite, announced today that it has hired Paul Farmer (pictured) as Chief Financial Officer as the company evolves into a large, independent business with thousands of global enterprise clients. Farmer will be responsible for Gigya’s financial planning, accounting, treasury, ... more...

Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

Infographic: Miami Partied Hardest on New Year’s Eve

Written on
January 3rd 2013
Author
Mike Daly

Sense Networks, a leader in mobile location and behavioral targeting data, announced which cities stayed up the latest and which went to bed the earliest on New Year’s Eve, based on mobile location data. Surprisingly, New York, supposedly the city that never sleeps, was only at number five for staying up ... more...

AdMobius Certified by TRUSTe for Mobile Privacy Best Practices

Written on
December 12th 2012
Author
AdotasWire

SAN MATEO, CALIF. (December 11, 2012) – AdMobius, the first mobile Audience Management Platform, announced today that it is has been awarded the TRUSTed Data Collection Certification and will employ TRUSTed Mobile Ads, which demonstrates its commitment to consumer privacy protection. By working together with TRUSTe, AdMobius ensures compliance with ... more...

Usablenet Data Shows Mobile Shopping Increase over Thanksgivi​ng

Written on
November 26th 2012
Author
Adotas

Besides being a traditional day for family gatherings and expressions of gratitude, Thanksgiving has also become a big day for scoping out Black Friday deals. Usablenet, which powers the mobile sites and apps for top retailers like Walgreens, Aeropostale, ShopNBC, CVS, J.Crew, Mattel, Brookstone, and many more, studied mobile activity on ... more...

Millennial Media Appoints Mollie Spilman as Executive VP and CMO

Written on
October 4th 2012
Author
AdotasWire

BALTIMORE (October 1, 2012) — Millennial Media, an independent leader in mobile advertising and data, today announced that Mollie Spilman has joined the company as Executive Vice President and Chief Marketing Officer. In the newly created role, Spilman will be responsible for leading the company’s worldwide marketing, advertising and branding ... more...