mobile-commerce
How SMBs Can Keep Up With Mobile Commerce
ADOTAS — It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not including [...] more...
AFAIK: ChoiceStream, ePrize, PlusMedia, Winterbridge, TIMWE, Opera
ADOTAS — Here are the highlights from our Monday Morning Mail Call: ChoiceStream has appointed of Eric Bosco (pictured) as CEO. The appointment of Bosco, a seasoned Internet engineer and executive, signals a renewed company focus on advertising innovation to drive better user experience, targeting optimization and revenue. Bosco was previously the Chief Operating [...] more...
Eight Startups to Compete for Two Innovation Awards at ad:tech San Francisco
ADOTAS – ad:tech San Francisco has partnered with Roll Global and General Mills to find and reward the most innovative young companies in digital marketing: The ad:tech Startup Spotlight Series competition will happen live at conference this Tuesday and Wednesday. Eight finalists will be chosen from more than 50 submissions, with four [...] more...
Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek
ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep conference-goers [...] more...
VIDEO: adidas Learns the Full Value of Mobile
adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, [...] more...
Live Twitter Feed From the Street Fight Summit in NYC
We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: [...] more...
Industry Leaders Offer Predictions for 2013 (Part 2)
1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and [...] more...
Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology. This will be a great plus to [...] more...
Industry Leaders Offer Predictions for 2013 (Part 7)
1 2 3 4 5 6 7 8 9 10 Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep [...] more...
Three Strategies for Engaging Customers and Driving Sales on Tablets
While tablet commerce is still an emerging market, it’s predicted to continue to grow over the coming years. Consider these facts: In the last year alone, tablet traffic increased by 348 percent while smartphones grew by 117 percent.[1] There will be 90.8 million iPad users by 2015.[2] Tablet devices will generate more Web traffic [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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