mobile-commerce



The 5 Most Common Misconceptions about Mobile Advertising

Written on
June 25th 2014
Author
Adam Foroughi

ADOTAS – It’s 2014. Surely brands are coming around to mobile, right? Maybe not. Although Mary Meeker’s latest report did find that mobile advertising grew 47% in the past year, many still believe in the misconceptions surrounding mobile advertising despite this strong outlook. Some aren’t sure how ads help drive mobile commerce, ... more...

Study: 83% of Consumers Plan to Conduct Mobile Commerce in Next 12 Months

Written on
February 19th 2014
Author
Press Release

SINGAPORE, February 19, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits. The 2014 report findings reiterate that mobile devices have become integral to everyday life, ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
Press Release

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

Bigcommerce: 2014 Will Be The Year of the Small-Business e-Tailer

Written on
January 8th 2014
Author
Adotas

ADOTAS – E-commerce platform provider Bigcommerce sees 2014 as the year of the small business e-tailer who is poised to give big-box houses and well-known online shops a bit of competition. Kirsten Knipp, Bigcommerce VP of Product Marketing & Brand, states the moonlighters, mom & pop and budding e-commerce entrepreneurs will drive ... more...

Mobile-Optimized Shouldn’t Mean Security-Compromised

Written on
November 1st 2013
Author
Andreas Baumhof

ADOTAS — The world is going mobile. According to data from the ThreatMetrix™ Global Trust Intelligence Network, more than 26 percent of the 500 million monthly transactions originate from mobile devices. When it comes to online banking, the percentage of transaction originating from mobile climbs even higher to 33 percent. But ... more...

How SMBs Can Keep Up With Mobile Commerce

Written on
June 18th 2013
Author
Sephi Shapira

ADOTAS — It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not including ... more...

AFAIK: ChoiceStream, ePrize, PlusMedia, Winterbridge, TIMWE, Opera

Written on
May 6th 2013
Author
Mike Daly

ADOTAS — Here are the highlights from our Monday Morning Mail Call: ChoiceStream has appointed of Eric Bosco (pictured) as CEO. The appointment of Bosco, a seasoned Internet engineer and executive, signals a renewed company focus on advertising innovation to drive better user experience, targeting optimization and revenue. Bosco was previously the Chief Operating ... more...

Eight Startups to Compete for Two Innovation Awards at ad:tech San Francisco

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – ad:tech San Francisco has partnered with Roll Global and General Mills to find and reward the most innovative young companies in digital marketing: The ad:tech Startup Spotlight Series competition will happen live at conference this Tuesday and Wednesday. Eight finalists will be chosen from more than 50 submissions, with four ... more...

Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek

Written on
April 8th 2013
Author
Richard L. Tso

ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep conference-goers ... more...

VIDEO: adidas Learns the Full Value of Mobile

Written on
March 11th 2013
Author
Mike Daly

adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, ... more...