mobile-campaign



Infographic: 7 Ways To Run An Unsuccessful Mobile Email Campaign

Written on
January 27th 2014
Author
Mike Daly

ADOTAS — According to ReachMail, statistics show that over 40% of emails are opened on mobile devices. The email marketing company put together some really interesting research into why mobile email marketing campaigns fail. The research they gathered can be seen here in this infographic. Are you losing out? ReachMail Subscribe ... more...

3 Tips for Marketing to Mobile Natives with Video

Written on
March 22nd 2013
Author
Judith Coley

strong>ADOTAS – There is a lingering perception that mobile devices are transitional devices meant to keep us online and connected in between times when we have desktop access, but new survey data shows that is no longer true for many users. So, it is important to recognize how mobile usage ... more...

It’s (Past) Time to Solve the Mobile Dilemma

Written on
October 24th 2012
Author
James Lamberti

Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what is ... more...

Apsalar is Now Measuring and Optimizing Mobile Marketing Initiatives for Facebook-Integrated Apps

Written on
October 19th 2012
Author
Press Release

SAN FRANCISCO (October 19) -- Apsalar (apsalar.com), a provider of mobile engagement management solutions, is now enabling marketers to measure the performance of mobile campaigns for Facebook-integrated apps via its free Campaign Source Insights marketing ROI tool. Apsalar’s Campaign Source Insights, announced earlier this summer, has now been enhanced with universal ... more...