mobile-behavior



Want Their Attention? Value Their Time!

Written on
May 6th 2014
Author
Phillip Lauria

ADOTAS – The amount of information bombarding consumers presents a challenge for advertisers still grappling with increased mobile consumption. Not only are we more informed, we’re on the move, too! Mobile behaviors are constantly evolving, and advertisers have to be more reactive than ever. How can a brand capture our ... more...

Super Bowl XLVII: Smartphones Trump Tablets

Written on
January 30th 2013
Author
Adotas

Mobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Here are some of the key findings: 9% of ... more...

Infographic: Miami Partied Hardest on New Year’s Eve

Written on
January 3rd 2013
Author
Mike Daly

Sense Networks, a leader in mobile location and behavioral targeting data, announced which cities stayed up the latest and which went to bed the earliest on New Year’s Eve, based on mobile location data. Surprisingly, New York, supposedly the city that never sleeps, was only at number five for staying up ... more...

5 Reasons Why Mobile Web Marketing is Still a Challenge

Written on
December 7th 2012
Author
Elena English

We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still ... more...

Study: Free to Get Our News To Go, We Prefer To Have It Delivered

Written on
October 15th 2012
Author
Mike Daly

With the advent of smartphones and tablets, we can get our news anywhere. But according to a recent study published on Journalism.org, most of us wait until we’re home to check the headlines on our mobile devices. The study, conducted by the Pew Research Center’s Project for Excellence in Journalism, in collaboration with ... more...

Omnicom Launches Mobile Consultancy

Written on
October 31st 2008
Author
Kathleen

ADOTAS – Omnicom Group, a global advertising and marketing services group, has launched a consultancy that it’s dubbed Mobile Behavior. The agency was created to help clients understand consumers’ mobile behavior and seamlessly incorporate mobile communications into their overall marketing and media mix. “Omnicom has built its industry leadership by offering ... more...