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Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

2013: The Year of Mobile Social Marketing

Written on
January 3rd 2013
Author
Roger Katz

As a brand marketer, you’re probably well into thinking about the year ahead. What’s the biggest trend you should be watching? The biggest opportunity? The biggest challenge? Here’s your answer to all three questions: mobile social marketing. Now you’re probably immediately thinking “I’ve heard that this is the ‘year of mobile’ before!” ... more...

Mobile Ad Tactics: What Works? What Doesn’t?

Written on
October 17th 2012
Author
Peter Koeppel

How many times have direct response ad buyers heard the phrase, “Mobile is the next big thing”? It seems like ever since the launch of the iPhone, ad buyers have been searching for ways to efficiently advertise to mobile phone users. In the past five years, online media buyers have been ... more...