mobile-apps



AdTheorent Launches Mobile Web & App Anti-Fraud Infrastructure

Written on
June 17th 2015
Author
Adotas

AdTheorent, Inc. announced the completion and implementation of its comprehensive anti-fraud infrastructure, enabling the company to deliver the first truly clean mobile supply for advertisers. Tapping its robust data-driven predictive modeling platform and capabilities, AdTheorent uses machine learning and statistical analysis techniques to identify anomalies and aberrational behavior impacting ... more...

Jamie Hill, CEO & Founder of adMarketplace, Shares His 2015 Predictions: It’s Time To Mind the App Gap

Written on
December 30th 2014
Author
Jamie Hill

2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google desktop search is losing share because it is fighting a war on two fronts. Users are shifting away from desktop computing, and ... more...

How To Turn Mobile Browsers Into Mobile Buyers This Holiday Season

Written on
December 4th 2014
Author
Anthony Nicalo

Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only accounted for 17 percent of sales, and a mere 5.5 percent of those came from smartphones. Despite that, mobile devices are still ... more...

MobPartner Launches MobSearch to Monetize In-App Search Box

Written on
June 19th 2014
Author
Press Release

PARIS, June 19, 2014 (ADOTAS) - MobPartner today unveiled MobSearch, a new native mobile advertising unit helping developers monetize their apps through previously unused space when performing in-app searches. MobSearch delivers contextually relevant app suggestions displayed below an app’s search field in real time as the user inputs their query. It ... more...

SiteScout & Aislelabs Help Retailers Reach In-Store Shoppers Online

Written on
June 17th 2014
Author
Press Release

NEW YORK,  June 16, 2014 (ADOTAS) – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps ... more...

What is a Private Mobile RTB Marketplace and How Does it Work?

Written on
June 5th 2014
Author
Kathie Green

ADOTAS – A private mobile RTB marketplace connects publishers to demand sources. The advertiser, or demand side, bids on mobile ad impressions in real time from publishers, or the supply side. The term “private” means that a specific publisher has opted to sell their inventory on an exchange, but they ... more...

Study: Consumer Acceptance of Mobile Location-Sharing Bodes Well for Beacons

Written on
June 5th 2014
Author
Press Release

PORTLAND, Ore., June 5, 2014 (ADOTAS) – Urban Airship, the global leader in Mobile Relationship Management, today released expanded location-based marketing insights focused on consumer receptivity to sharing location information with mobile apps. Initial analysis in its latest Good Push Index (GPI) data study was expanded to more than 70 ... more...

Report: App Marketing Costs Rise, but Download Volume Slows

Written on
May 30th 2014
Author
Press Release

BOSTON, May 30, 2014 (ADOTAS) – The latest Fiksu Indexes from Fiksu, Inc., developer of award-winning app marketing technologies, revealed an increase in app marketing costs as marketing dollars continued to pour in throughout April, especially from smaller brand budgets. Meanwhile, the App Store Competitive Index, which measures download volume among the ... more...

Amazon, Microsoft and Music Apps Rise to Top of Monthly Global App Index

Written on
May 27th 2014
Author
Mike Daly

ADOTAS – Today, App Annie released its latest monthly Apps Index, providing data from April 2014 on the top apps and publishers in the global app market across all app categories, excluding games. Notable findings: Amazon joined the Top Publishers rankings in April following the acquisition of Comics’ comiXology early in the ... more...

Mobile App Personalization Shifts Into High Gear

Written on
April 14th 2014
Author
Richard L. Tso

ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and ... more...