mobile-apps



Mobile App Personalization Shifts Into High Gear

Written on
April 14th 2014
Author
Richard L. Tso

ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and ... more...

Marketers: Don’t Confuse Flash with Substance

Written on
April 3rd 2014
Author
Laurie McGrath

ADOTAS – Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film. So it is in the marketing world. Otherwise ... more...

A ‘Mobile Saturday’ Recap: Personalizing the Mobile Experience

Written on
March 26th 2014
Author
Brent Hieggelke

ADOTAS – Mobile is a vital tool in today’s marketplace, and winners and losers are emerging in brands’ quest to gain a foothold on consumers’ mobile screens. To win this battle for mobile screen time, personalization is key. Indeed, the opportunity is massive for brands that provide utility and enjoyment through ... more...

Trademob Names Heiko Genzlinger, Former Head Of Yahoo Germany, As New CEO

Written on
March 24th 2014
Author
AdotasWire

BERLIN, March 24, 2014 (ADOTAS) — Trademob GmbH, Europe’s leading expert in mobile app marketing, has announced the appointment of Heiko Genzlinger as the company’s CEO effective July 1st. With Genzlinger, the technology company adds a senior business leader with years of international management and online experience to the team. ... more...

Trulia Defines Its Moment With First Ever National Marketing Campaign

Written on
March 17th 2014
Author
AdotasWire

San Francisco, March 17, 2013 (ADOTAS) –Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today launched its first national marketing campaign, the “Moment of Trulia”. The campaign is timed to coincide with the beginning of the house hunting season and will run ... more...

Tapjoy Launches the nGen Platform to Help App Publishers Monetize More Effectively

Written on
March 17th 2014
Author
AdotasWire

SAN FRANCISCO, March 17, 2014 (ADOTAS) – Tapjoy®, Inc., a leader in mobile ad-tech and monetization, today announced the launch of the nGen™ Platform, an end-to-end suite of monetization and advertising solutions designed to help app publishers engage and monetize more users through targeted advertising and customized messages. Mobile apps ... more...

5 Keys to Capitalizing on the Mobile Gaming Phenomenon

Written on
March 11th 2014
Author
Ari Brandt

ADOTAS – Over the last two years, mobile gaming has emerged as one of the largest forms of media consumption and it doesn’t appear to be slowing down. In fact, according to eMarketer, gaming continues to dominate as the most popular activity by smartphone owners and nearly 70 percent of ... more...

AdRoll Introduces Retargeting for Mobile

Written on
February 20th 2014
Author
AdotasWire

SAN FRANCISCO, February 20, 2014 (ADOTAS) – AdRoll, the most widely adopted retargeting platform, today unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to effectively advertise to customers and prospects across devices. AdRoll’s expanded mobile retargeting is currently the only unified solution for advertisers to target segments of ... more...

Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?

Written on
February 4th 2014
Author
Mike Daly

ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; ... more...

Localytics Raises $16M in Series C Financing to Drive Closed-Loop Mobile Marketing

Written on
February 4th 2014
Author
AdotasWire

BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use ... more...