mobile-app
Second Screening: Where the Action Is in Mobile
ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting [...] more...
Facebook Home: Fancy New App, or Tipping Point for the Internet?
ADOTAS – Facebook, Google and Apple are preoccupied with one key ambition: to become the dominant interface between people and the Internet. It’s the same thing the ISPs warred over before people started setting their home screen to Google. Now, with the mobile interface destined to become the key access [...] more...
Brands Want Your Undivided Attention: Social TV vs. Second Screen
ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is nothing new, but major strides in technology have enabled the integration of online conversations, built into the [...] more...
AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab
ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of [...] more...
AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY
ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and [...] more...
The Most Important Business Tool of the Future: The Mobile App
ADOTAS — Today we are in a transition in the way we work and the tools we use to work. Since the introduction of the iPhone in 2007, there has been a growing shift in the technology businesses use. There is no question that there is a growing demand for [...] more...
Video: TV Spot for Facebook Home
ADOTAS – Facebook is apparently going all in with its Home suite of mobile apps. In addition to the press conference staged by the social media juggernaut last week, Mark Zuckerberg and Co. have taken to yet another screen – TV – in their quest to dominate our smartphones [...] more...
Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek
ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep conference-goers [...] more...
Facebook Home: A Brilliant Move
ADOTAS – Facebook announced its Home family of apps last week under a bit of less euphoria than we had anticipated. Yet it is a brilliant move that made up for the “a dollar an engagement” announcement a few months back. While everyone was talking about a “phone” per say, it’s actually [...] more...
Adotas Poll: 2013 Will Be a Big Year for Programmatic Premium
ADOTAS – In our most recent poll, we asked our readers, “Do you plan to do more programmatic trading of premium inventory in the coming year?” The results: Yes (98%) No (2%). Our new poll question is: “Will Facebook’s new ‘Home’ family of apps enable the company to overtake Google as the leader in [...] more...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
Latest News
- Six Mistakes You’re Making with Landing Pages May 22nd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
- Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
Features
- Six Mistakes You’re Making with Landing Pages May 22nd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
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- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] The live video post was the third most read article of the day, followed
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] most popular article of the day was our live #XboxReveal Twitter feed, which ran
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] live video post was the third most read article of the day, followed by
