BEAVERTON, ORE., November 12, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) announced today that SharperImage.com is using the Digimarc® Discover platform to make it simple for consumers to simultaneously browse print catalogs, research and buy from their mobile device. Using the free Catalog Click mobile app, enabled with Digimarc’s patented technology, [...] more...
ADOTAS – Yes, I am a self-proclaimed HGTV addict. There is something charming about Hillary from the show “Love It or List It” that keeps me tuned into the network for several hours, waiting for the climatic reveal at the end while David looks on disapprovingly. It also doesn’t help [...] more...
NEW YORK, October 09, 2013 (ADOTAS) – AdTheorent, Inc. the industry’s first truly intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced that its Traktion™ tracking and analytics platform is now entirely cookie-free. Traktion allows advertisers to track post-click and post-view behavior within an advertiser’s properties across the mobile web and in [...] more...
EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The Zen of mobile app advertising is to instantly achieve a quality experience by giving the user a beautiful interactive native app experience [...] more...
ADOTAS — Steve Jobs famously declared that mobile advertising sucks, and three years later, I submit we might have an answer that would please him. In “Zen and the Art of Motorcycle Maintenance,” novelist Robert M. Pirsig’s thesis is that to truly experience “quality,” one must both embrace and apply it [...] more...
NEW YORK, August 21, 2013 (ADOTAS) – News Corp (NASDAQ: NWS, NWSA; Temp. ASX tickers: NNC, NNCLV) announced today plans tolaunch a global programmaticadvertising exchange allowing marketers to collectively leverage the company’s leading online and mobile products and rich first-party data forprogrammatic buying and real-time bidding. News Corpproperties will discontinue any remaining [...] more...
ADOTAS — In last week’s Voter Booth, we asked our readers: “What audience identification technology are you relying on today in desktop?” Here are the results: Cookie (98%). Outsourced device recognition technology such as AdTruth (1%). In-App Identifier (Android ID, Apple’s IDFA) (0%). Internal proprietary solution (0%). This week’s follow-up poll question: “What audience identification technology [...] more...
ADOTAS — In last week’s Voter Booth question, we asked our readers: “If forced to choose one or the other, which do you believe would be more valuable for your business: mobile website or mobile app?” The results are as follows: Mobile website (90%). Mobile app (9%). This week’s poll question, suggested by AdTruth, [...] more...
ADOTAS – One of the biggest debates in the world of mobile marketing revolves around the choice between mobile websites and mobile apps for businesses. Ideally, all companies would take an integrated approach and have both a mobile website and a mobile app. Unfortunately, this approach is not always possible, [...] more...
ADOTAS – In last week’s Adotas Poll, we asked our readers: “Which social site do you use to keep abreast of industry news and views?” Here are the results of the voting: LinkedIn (91%). Twitter (4%). None of the above (3%). Facebook (2%). Tumblr (0%). This week’s poll question is: ”If forced to choose one or the other, [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013 ADOTAS – Marketers all have different opinions about how much [...] more »
- Adobe: Digital Magazine Circulation, Engagement are On the Rise December 10th 2013 ADOTAS — Today, Adobe released data showing significant circulation growth [...] more »
- New Adchemy Software Puts Multiplier Effect On Keyword Search Campaign Revenue December 10th 2013 SEARCH INSIDER SUMMIT, PARK CITY, Utah, December 10, 2013 (ADOTAS) [...] more »
- Exclusive: American Laser Skincare Taps Matomy as Agency of Record December 10th 2013 ADOTAS – Today, American Laser Skincare, a large provider of laser [...] more »
- Unicorn Media’s Dynamic Ad Insertion Technology Enables Video Monetization on Twitter December 10th 2013 TEMPE, AZ, December 10, 2013 (ADOTAS) – Unicorn Media, the [...] more »
- Simulmedia Closes $25 Million D Round December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Simulmedia, a targeted [...] more »
- Fiverr® Launches iPhone App: Puts 3 Million Gigs® in the Palm of Your Hand December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Fiverr®, the world’s [...] more »
- SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet December 11th 2013
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- Sean Eisner: Ho Hum--hundreds of supposed review verification marks out there already, including UK-based "TrustMark" which sounds
- Exclusive: American Laser Skincare Taps Matomy as Agency of Record | MineralSpas.org: [...] Permalink [...]
- Michael Durwin: Another title for this article might be Advertisers Are Finding Better Engagements of Female Through