mobile-app



BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on
February 25th 2014
Author
Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...

Today’s Burning Question: WhatsApp with Facebook?

Written on
February 20th 2014
Author
Mike Daly

ADOTAS — Yesterday, Facebook announced it will acquire mobile messaging platform WhatsApp for $19 billion in cash and stock. Today we asked our esteemed panel of industry leaders and experts what the deal means for Facebook and the mobile ad industry as a whole. Here’s how they responded: “There are ... more...

Super Bowl XLVIII: Lessons Learned from Last Year’s Coca-Cola Fail

Written on
January 28th 2014
Author
Martin Hayward

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would not ... more...

The Wireless Registry Launches World’s First Global Registry for Wireless Names

Written on
January 15th 2014
Author
AdotasWire

NEW YORK, January 14, 2014 (ADOTAS) – The Wireless Registry Inc. today announced the launch of the world’s first global registry for wireless names. In the same way the Domain Name System (DNS) unleashed the power of the Internet, The Wireless Registry unleashes the power of the Internet of Things. From ... more...

Leading Fitness App Teams with Tapjoy to Offer Advertising-Sponsored Customized Workout Programs

Written on
January 9th 2014
Author
AdotasWire

SAN FRANCISCO, January 9, 2014 (ADOTAS) – Nido Labs, creator of Alpha Trainer®, one of the top-grossing fitness apps available, and Tapjoy, Inc., a leading mobile advertising and monetization platform, today announced a partnership that will offer consumers a new way to get advanced 14-week workout programs directly to their mobile device ... more...

Christmas Continues To Set App Download Records

Written on
January 3rd 2014
Author
Mary Ellen Gordon, PhD

ADOTAS – Connected devices have become part of our Christmas and Thanksgiving traditions. This marks a change from just a few years ago when smartphones and tablets represented exciting new additions to our lives that we couldn’t wait to unwrap, activate, and start filling up with apps. Flurry’s data showed another record-breaking level ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Mobile Websites vs. Mobile Apps: Which Is Better For Your Business?

Written on
December 26th 2013
Author
Caitlyn Foster

EDITOR’S NOTE: This article, originally published on June 3, 2013, placed at No. 15 in our 20 most popular articles of the year. ADOTAS – One of the biggest debates in the world of mobile marketing revolves around the choice between mobile websites and mobile apps for businesses.  Ideally, all companies ... more...