mobile-app



The 5 Most Common Misconceptions about Mobile Advertising

Written on
June 25th 2014
Author
Adam Foroughi

ADOTAS – It’s 2014. Surely brands are coming around to mobile, right? Maybe not. Although Mary Meeker’s latest report did find that mobile advertising grew 47% in the past year, many still believe in the misconceptions surrounding mobile advertising despite this strong outlook. Some aren’t sure how ads help drive mobile commerce, ... more...

InMobi Launches World’s Largest Mobile Native Advertising Exchange, Powered by Rubicon Project

Written on
May 29th 2014
Author
Press Release

SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating the buying and selling of advertising, today unveiled InMobi Exchange, a mobile programmatic buying and selling platform and the world’s first exchange to support ... more...

OpenX Launches Mobile Software Development Kit for Video Advertising

Written on
May 20th 2014
Author
Press Release

LOS ANGELES, May 20, 2014 (ADOTAS ) – OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the release of a software development kit (SDK) for iOS and Android developers seeking a simple way to monetize their apps with powerful video advertising technology. OpenX’s new ... more...

Telescope and Viggle Partner to Develop Custom Second-Screen Experiences

Written on
May 13th 2014
Author
Press Release

LOS ANGELES, May 13, 2014 (ADOTAS) – Telescope, Inc., an award-winning technology company that powers real-time participation experiences across entertainment, sports and advertising, has entered into an agreement with Viggle Inc., the entertainment marketing and rewards platform that rewards entertainment fans for watching TV and listening to music. As part of their partnership, Viggle ... more...

Mapping Retail: Geo-Location, iBeacon & the Promise of Mobile Shopping

Written on
May 7th 2014
Author
Richard L. Tso

ADOTAS – Advancements in mobile technologies have come a long way in recent years. When geo-location features first emerged on the scene with the introduction of Foursquare, Facebook and Yelp check-ins, industry analysts were skeptical about consumers broadcasting their locations and uncertain about avenues for monetization. Despite these reservations, mobile ... more...

USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major Platforms, Powered By MAZ

Written on
April 17th 2014
Author
Press Release

NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over 750 apps across the Apple’s iTunes Store, Google Play, and Amazon’s Appstore, announced today that they have partnered with USA TODAY Sports Weekly to create its apps across all mobile and tablet devices. The first digital edition of USA TODAY Sports ... more...

Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office

Written on
April 16th 2014
Author
Press Release

NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based public-opinion company, announced today that it has beefed up its marketing and sales departments in the U.S. and the U.K., and has opened an office in Paris to handle increasing sales there. Opening the Paris office as head of sales is ... more...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
Press Release

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on
February 25th 2014
Author
Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...