mobile-app-marketing



Trademob Names Heiko Genzlinger, Former Head Of Yahoo Germany, As New CEO

Written on
March 24th 2014
Author
Press Release

BERLIN, March 24, 2014 (ADOTAS) — Trademob GmbH, Europe’s leading expert in mobile app marketing, has announced the appointment of Heiko Genzlinger as the company’s CEO effective July 1st. With Genzlinger, the technology company adds a senior business leader with years of international management and online experience to the team. ... more...

Fiksu Indexes: Mobile App Marketing Costs Hit Record High in August

Written on
October 1st 2013
Author
Adotas

BOSTON, Oct. 1, 2013 – Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users reached the highest level ever recorded in August at $1.90. The Fiksu Cost per Loyal User Index increased by six percent in August, or 10 cents, to $1.90 from ... more...

Video: TV Spot for Facebook Home

Written on
April 8th 2013
Author
Mike Daly

ADOTAS – Facebook is apparently going all in with its Home suite of mobile apps. In addition to the press conference staged by the social media juggernaut last week, Mark Zuckerberg and Co. have taken to yet another screen – TV – in their quest to dominate our smartphones ... more...

Analyzing the 2012 App Store Freeze

Written on
January 8th 2013
Author
Craig Palli

Well that didn’t last very long! A careful review of ranking data compiled by Fiksu indicates that the much-anticipated App Store freeze, during which app rankings in the US App Store don’t move, lasted around 20 hours this year, from about midnight to 8 pm EST on Christmas Day. Here’s ... more...

Trademob Releases Updated SDK in Response to iOS 6

Written on
September 26th 2012
Author
Mike Daly

NEW YORK  (September 25, 2012) – Trademob, Europe’s leading data-driven mobile app marketing platform, announced today the release of the company’s new SDK for iOS 6. The updated software development kit will support Apple’s new user identification system and continue to integrate Trademob’s unique fingerprinting solution to ensure comprehensive, accurate ... more...

PPI: The Holy Grail of Marketing Metrics for Mobile Apps

Written on
August 17th 2012
Author
Dan Kimball

Are you still measuring and optimizing your mobile app marketing campaigns around achieving the best cost per install (CPI)? In a free-to-play world, savvy mobile app developers are now focusing on moving away from using quantity of installs and CPI as the ultimate measures of success. Achieving the lowest possible ... more...