mobile-analytics



Netbiscuits Offers Free Mobile Analytics Tools to Marketers

Written on
April 9th 2014
Author
Press Release

LONDON, April 9, 2014 (ADOTAS) – Netbiscuits, are today encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning Mobile Analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its Mobile ... more...

PadSquad and Partners with Moat on Mobile Ad Analytics

Written on
March 25th 2014
Author
Press Release

NEW YORK, March 25, 2014 (ADOTAS) – PadSquad (www.padsquad.com), an advertising technology firm creating a better tablet and smartphone experience through cutting-edge mobile publishing and advertising solutions, today announced a partnership with Moat (www.moat.com), an MRC accredited brand intelligence and analytics company focused on transforming brand advertising online. PadSquad is integrating Moat’s ... more...

Study: Consumers Want a More Personalized Mobile Home Screen

Written on
March 7th 2014
Author
Mike Daly

ADOTAS – New research from mobile analytics company Flurry shows noteworthy growth in the use of home screen personalization apps on Android devices (Flurry Analytics tracks 4,500 such apps). In fact, usage of these apps in Q1 2014 will surpass the entirety of their use in 2013. “Consumer behavior on mobile ... more...

Localytics Raises $16M in Series C Financing to Drive Closed-Loop Mobile Marketing

Written on
February 4th 2014
Author
Press Release

BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use ... more...

Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance

Written on
April 25th 2013
Author
Adotas

ADOTAS — With its smooth touch screen and mobile opti­mized browser, iPhone became the pre­ferred smart­phone for surf­ing the web soon after its launch, and remained that way until the mid­dle of 2010 when Android phones sur­passed iPhones. How­ever, since being offered on the Ver­i­zon net­work in Feb­ru­ary 2011, the ... more...

Mobile Analytics: Driving Greater Engagement for Loyalty Programs

Written on
March 6th 2013
Author
Brendan O’Kane

Customer loyalty was a top theme at the recent National Retail Federation Big Show, where thousands of retailers gathered to discuss trends and learn from the industry’s top names. This theme frequently overlapped with another important topic that is linked to loyalty: a strong focus on customers and on personalizing the ... more...

Anametrix Names Pelin Thorogood CEO and Board Director

Written on
January 3rd 2013
Author
Press Release

SAN DIEGO (Jan. 3, 2013) – Anametrix co-founder and Chairman of the Board Blaise Barrelet today announced that Pelin Thorogood (pictured) will succeed him as CEO of the first cloud-based, real-time digital analytics platform and will join the company’s board. Effective immediately, Thorogood, a 20-year veteran marketing and analytics strategist and Anametrix CMO, ... more...

5 Reasons Why Mobile Web Marketing is Still a Challenge

Written on
December 7th 2012
Author
Elena English

We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still ... more...

Got Funds? Mobile Analytics Firm Apsalar Pockets $5 Million

Written on
September 13th 2011
Author
Gavin Dunaway

ADOTAS – Mobile analytics and behavioral targeting specialist Apsalar grabbed $5 million during a Series A round led by Thomvest Ventures, with additional participation from Battery Ventures, DN Capital and existing investors. Thomvest Managing Director Don Butler will join Apsalar’s board of directors. Through its ApTimizer offering, Apsalar increased app developer revenue ... more...

Developers in Mind, Millennial Acquires TapMetrics

Written on
February 23rd 2010
Author
Gavin Dunaway

ADOTAS – Giving developers the ability to more efficiently manage their application sales and revenue via a straightforward and well-organized dashboard, Millennial Media is acquiring mobile analytics firm TapMetrics. Other TapMetrics features for developers that will be integrated into Millennial’s offering will include user interaction information, feature and version adoption, device types, ... more...