mobile-analytics
Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance
ADOTAS — With its smooth touch screen and mobile optimized browser, iPhone became the preferred smartphone for surfing the web soon after its launch, and remained that way until the middle of 2010 when Android phones surpassed iPhones. However, since being offered on the Verizon network in February 2011, the [...] more...
Mobile Analytics: Driving Greater Engagement for Loyalty Programs
Customer loyalty was a top theme at the recent National Retail Federation Big Show, where thousands of retailers gathered to discuss trends and learn from the industry’s top names. This theme frequently overlapped with another important topic that is linked to loyalty: a strong focus on customers and on personalizing the [...] more...
Anametrix Names Pelin Thorogood CEO and Board Director
SAN DIEGO (Jan. 3, 2013) – Anametrix co-founder and Chairman of the Board Blaise Barrelet today announced that Pelin Thorogood (pictured) will succeed him as CEO of the first cloud-based, real-time digital analytics platform and will join the company’s board. Effective immediately, Thorogood, a 20-year veteran marketing and analytics strategist and Anametrix CMO, [...] more...
5 Reasons Why Mobile Web Marketing is Still a Challenge
We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still [...] more...
Got Funds? Mobile Analytics Firm Apsalar Pockets $5 Million
ADOTAS – Mobile analytics and behavioral targeting specialist Apsalar grabbed $5 million during a Series A round led by Thomvest Ventures, with additional participation from Battery Ventures, DN Capital and existing investors. Thomvest Managing Director Don Butler will join Apsalar’s board of directors. Through its ApTimizer offering, Apsalar increased app developer revenue [...] more...
Developers in Mind, Millennial Acquires TapMetrics
ADOTAS – Giving developers the ability to more efficiently manage their application sales and revenue via a straightforward and well-organized dashboard, Millennial Media is acquiring mobile analytics firm TapMetrics. Other TapMetrics features for developers that will be integrated into Millennial’s offering will include user interaction information, feature and version adoption, device types, [...] more...
comScore and Flurry Team for Mobile Analytics
ADOTAS – After becoming the “app authority” via its merger with rival Pinch Media, Flurry Analytics is expanding its mobile analytic reach to bigger names through a new partnership with comScore. To assist brands, marketers, publishers and others in measuring user engagement with apps, Flurry Analytics has teamed with comScore to [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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