mobile-advertising



What To Expect From Mobile Marketing in 2015

Written on
January 22nd 2015
Author
Matt Feodoroff

There is probably only one truism in digital marketing, and it’s that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn’t work on mobile sounds almost ... more...

The Art of Storytelling in a Mobile World

Written on
January 12th 2015
Author
Janet Balis

At this moment in the digital landscape, technology plays a far greater role than ever before.  On the B2B side, the best digital campaigns use programmatic technologies or algorithmic means to target the right consumers.  On the B2C side, consumer technologies shift us to a new mix of consumption and ... more...

Wake-Up Call: Your Video Consumers Have Left The Building, Why Haven’t You?

Written on
January 9th 2015
Author
Josh Speyer

Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a smartphone and 42 percent own a tablet. It’s no surprise that mobile is one of the fastest growing digital industries; eMarketer also projects ... more...

With Advertisers Going Mobile Visibility Matters on All Devices

Written on
January 7th 2015
Author
Ziv Eliraz

As it becomes more and more apparent that the mobile channel is just as important, and in some cases more important, to advertisers as traditional desktop advertising, a solid multichannel strategy isn’t just a bonus or an afterthought, it’s a necessity for those who want to stay competitive. However, regardless ... more...

Jamie Hill, CEO & Founder of adMarketplace, Shares His 2015 Predictions: It’s Time To Mind the App Gap

Written on
December 30th 2014
Author
Jamie Hill

2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google desktop search is losing share because it is fighting a war on two fronts. Users are shifting away from desktop computing, and ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

MediaMath Shares Their 2015 Predictions: “Marketers Will Continue to Leverage Viewability”

Written on
December 26th 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Jenn Vlahavas, Eric Picard and Edwin Lee of MediaMath share their thoughts on the new year ahead. Jenn Vlahavas, VP of Account Strategy at MediaMath Viewability: As marketers continue to leverage viewability as ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...

CORRECTION: Third Quarter Online Ad Spend Goes Through the Roof: $12.4 Billion

Written on
December 22nd 2014
Author
Adotas

When posted this story headline and first line said “fourth quarter”; the figures were for third quarter. We regret the editorial error. Third quarter figures reported here are correct. –Adotas The third quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. ... more...

MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads

Written on
December 18th 2014
Author
Adotas

MediaBrix announced today its plan to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to the company’s Breakthrough Moments™ (BTMs™) product suite to boost brand awareness and campaign performance in mobile ads for brands. “For all its promise, mobile ad technology isn’t utilizing mobile device hardware ... more...