mobile-advertising
It’s Not Digital – It’s Mobile
ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With [...] more...
Mobile Marketing Adds $139B to U.S. Economy in 2012; Set to Rise to $400B by 2015
NEW YORK, May 9, 2013 (ADOTAS) — The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion [...] more...
Social Media Landscape: LinkedIn Could Rival Facebook’s Dominance
ADOTAS – The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels. While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership. And that points to huge opportunities ahead for [...] more...
Will Publishers Soon Be Dominating Mobile Marketing?
ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned? According to IDC, [...] more...
Mobile Ad Execs Weigh In on Facebook’s Q1 Earnings Report
ADOTAS – Both in anticipation and on the heels of Facebook’s Q1 earnings report announcement, in which mobile advertising accounted for $375 million in revenue, a few thought leaders in the mobile ad space have offered their comments in on its implications. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF [...] more...
RIP, UDID: Is IDFA the Long-Term Solution?
ADOTAS – As of today, Apple will no longer be accepting new apps, or updates of apps, that use the UDID, or Unique Device Identifier, of an iOS device to collect user information for targeted advertising. The change was officially announced by Apple on its Developers page on [...] more...
‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project
LOS ANGELES, April 24, 2013 (ADOTAS) – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads (www.rubiconproject.com), today released a Forrester Consulting Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.” The report found that [...] more...
Facebook Home: Fancy New App, or Tipping Point for the Internet?
ADOTAS – Facebook, Google and Apple are preoccupied with one key ambition: to become the dominant interface between people and the Internet. It’s the same thing the ISPs warred over before people started setting their home screen to Google. Now, with the mobile interface destined to become the key access [...] more...
AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab
ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of [...] more...
iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions
SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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- Pinterest Roundup — May 2013 | Technology for Publishing LLC: [...] Early Pinterest Analytics Show Brand Potential [...]
- YouTube Turns Eight As Platform Surpasses More Than 100 Hours Of Video … | HOW CAN I GET MONEY: [...] in the look, feel and behavior of Google Objects. The integration is easy, and
- MobiKeith: Well done. Gr8 read. Concepts can b used in general sales/marketing environment. Tx.
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