mobile-advertising



Trademob: On The Mobile Advertising Landscape (with Infographic)

Written on
July 16th 2015
Author
Adotas

Mobile advertising’s upward trend is uncontested. Advertisers are moving more and more money into their mobile advertising budgets. This is the result of an oft-cited kind of industry law: “dollars follow eyeballs” – which means that consumers are spending more and more time with their mobiles and so advertisers have ... more...

Opera Mediaworks Unveils Opera House, a Global Creative Studio

Written on
July 16th 2015
Author
Adotas

Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences Opera Mediaworks, the first mobile ad platform built for brands, has launched its global creative studio, Opera House. Opera House is comprised of professionals spanning the world’s top markets across North America, Northern and Southern Europe, Africa, Latin America ... more...

Brands Need to Fish Where the Fish Are – on Mobile

Written on
July 10th 2015
Author
Kenneth Harlan

In 2014, 2.1 billion mobile users downloaded more than 350 billion apps and spent roughly 76% more time on their device than the year previous. To accompany this, U.S. advertisers spent roughly 83% more on tablets and smartphones than they did in 2013 – totaling nearly $18 billion, and by ... more...

AOL/Verizon Eyeing Millennial Media

Written on
July 9th 2015
Author
Adotas

The Buzz: TechCrunch says AOL/Verizon is making a mobile ad push by looking to buy Millennial Media for around $300M. What We Know: Millennial has lost nearly 90% percent of its valuation since going public; it was trading at $1.45 per share as of market close yesterday, giving it a ... more...

AdTheorent Launches Mobile Web & App Anti-Fraud Infrastructure

Written on
June 17th 2015
Author
Adotas

AdTheorent, Inc. announced the completion and implementation of its comprehensive anti-fraud infrastructure, enabling the company to deliver the first truly clean mobile supply for advertisers. Tapping its robust data-driven predictive modeling platform and capabilities, AdTheorent uses machine learning and statistical analysis techniques to identify anomalies and aberrational behavior impacting ... more...

HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!

Written on
June 8th 2015
Author
Adotas

New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because smartphone shipments tripled from 2010 to 2013 and at 1 billion units they are now, incredibly, more than triple ... more...

MediaBrix Takes 100% Viewability and a Powerful Emotional Targeting Product Suite To The UK

Written on
May 19th 2015
Author
Adotas

MediaBrix announced the expansion of their operations to Europe, appointing Ryan Carter as Managing Director, UK to head up a new office in London. The move allows MediaBrix to continue bringing the highest standards of mobile brand advertising to a burgeoning market. With extensive sales ... more...

3 Fast Ways Mobile Ad Strategies Can Go Native

Written on
May 13th 2015
Author
Eddie de Guia

We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile app or website has made native a far-reaching and incredibly effective tool for advertisers. Native ads in apps and on ... more...

Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

Mobile First? Building a Marketing Strategy

Written on
May 1st 2015
Author
Moshe Vaknin

Since the rise of the WAP mobile standard in the 1990s, every year, some mobile analyst has declared that this year would finally be THE year for mobile. But each year, though we got closer, mobile failed to deliver an experience that drove end users en masse to their mobile ... more...