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NBC injects funds into mobile ad network Greystripe

Written on
September 2nd 2009
Author
Bob

ADOTAS — Greystripe, the mobile brand ad network responsible for over 250 million ad-supported mobile app and game downloads, has secured $2 million in funding from GE/NBCU’s Peacock Equity Fund, capping a $7.5 million Series C funding round. The previously announced $5.5 million of this Series C round was from Disney’s [...] more...

AdMob buys mobile ad exchange AdWhirl

Written on
August 28th 2009
Author
Edward Barrera

ADOTAS — AdMob, a mobile ad network, has bought AdWhirl, a mobile ad aggregator. Terms were not disclosed.  AdWhirl in June announced a $1 million seed round led by Foundation Capital and unnamed angel investors. Founded in April of 2009, AdWhirl offers advertisers and publishers the ability to leverage targeted and [...] more...

Fine Tuning a Mobile Advertising Campaign

Written on
July 13th 2009
Author
KF Lai

ADOTAS — I have been evangelizing a lot lately about how businesses can successfully make the jump into mobile advertising. I have especially emphasized the advantages to advertisers of making use of mobile Internet ad networks to achieve high click-through and conversion rates with a reasonable budget. But as all marketers [...] more...

Velti dials up Ad Infuse

Written on
May 13th 2009
Author
Edward Barrera

ADOTAS — Velti has acquired Ad Infuse, a personalized mobile advertising company. Terms were not diclosed. Nor were any numbers made public on how many employees from Ad Infuse will stay. According to a spokeswoman, all “Ad Infuse employees will now be Velti employees; there will not be any layoffs. Ad [...] more...

Medialets raises $4 million

Written on
May 12th 2009
Author
Edward Barrera

ADOTAS — The mobile ad network has secured funding from the Foundry Group and DFJ Gotham with participation from Bobby Yazdani, an early investor in Google and Salesforce.com. Medialets helps companies keep track of their audience and monetize applications built for the iPhone and Android, with other smartphones coming. The money [...] more...

Jumptap launches tapMatch, competing with Google and AdMob

Written on
April 16th 2009
Author
Edward Barrera

ADOTAS — The mobile advertising solutions provider has unveiled a new pay-per-click text and display ad service. With tapMatch, brand and performance marketers bid on keywords and categories to run ads that appear on mobile web pages, above search results and in applications, like AdWords. It also combines it with the [...] more...

PointRoll expands

Written on
February 12th 2009
Author
Edward Barrera

ADOTAS — PointRoll has expanded distribution partners to run its rich media ads on the Apple iPhone. ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY are all featuring PointRoll’s interactive rich media ads, creating over half a billion impressions each month on the iPhone. “The growth of our advertising footprint on the [...] more...

AdOn NETWORK launches mobile ads

Written on
February 5th 2009
Author
Edward Barrera

ADOTAS — AdOnNetwork, part of the PV Media Group, has launched new digital ad formats, including the multiple mobile ad formats, innovative background ads and expandable banner ads. AdOn Network clients are now able to reach their target audience via text and multimedia messaging, mobile banner ads, video and downloadable applications. [...] more...

Barack Obama’s Mobile Success

Written on
January 20th 2009
Author
KF Lai

ADOTAS EXCLUSIVE — In the lead up to today’s inauguration of Barack Obama as the 44th President of the United States, much has been made of his embrace of technology, perhaps more so than any incoming president in the modern political era. His campaign fully utilized the Internet for fund raising, [...] more...

Kraft Foods goes mobile

Written on
January 20th 2009
Author
Edward Barrera

ADOTAS — Food is going mobile. Niche marketing is one of the areas that marketers and advertisers are moving toward as they contiue to bore down to better target their demographics.  Kraft foods is proving that not only are foodies fanatics but their pay as well. The company has a popular [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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