mobile-advertising



Building on the Lessons Learned: Give Yourself a Head Start in Programmatic Mobile

Written on
February 27th 2015
Author
John Haake

For years we’ve heard “this year is the year of mobile.” Premature as that was in 2012, it’s safe to say that marketers have quietly reached mass adoption. In a natural evolution, marketers and agencies have begun exploring how to leverage mobile data and technology programmatically to boost campaign efficiency ... more...

Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent

Written on
February 26th 2015
Author
Adotas

Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said they ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Duke University Dukes It Out With Data on Mobile Advertising and More

Written on
February 19th 2015
Author
Adotas

Duke University’s Fuqua School of Business surveyed 288 chief marketing officers and discovered that “companies under-utilize the marketing analytics that they’ve requested and have available for decision making.” According to Christine Moorman, a professor at the school of business and director of the research. “It’s clear that using marketing analytics ... more...

Search Marketing Budgets To Go Up Up Up in 2015

Written on
February 19th 2015
Author
Kalia Doner

Seven of 10 companies plan to increase 2015 search marketing budgets: According to a just released gShift survey, 70% percent of survey respondents indicated search marketing budgets will increase in 2015, while 25 percent said budgets will stay the same and only five percent claimed their search marketing budgets will ... more...

Guess Who’s Delivering Geo-Behavioral Data With Real-Time Auction Analytics

Written on
February 6th 2015
Author
Adotas

Metamarkets, the leader in analytics for programmatic marketing, today announced its first data partnership with Factual, the leading platform for location-based audience data. The companies are integrating Factual’s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign ... more...

Sizmek’s Picks for Ads of The Week: Feb. 2-6

Written on
February 6th 2015
Author
Sizmek

For you? A survey that helps you choose a Samsung Galaxy that suits you to a T. For your Valentine…a catalog of great gift ideas from Verizon. And for all your bffs, a night in front of a hot new CIA drama from NBC. Who knew three little ads could ... more...

Digital Trends 2015: Report From Ecoconsultancy & Adobe

Written on
February 3rd 2015
Author
Adotas

IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this year’s Digital Trends 2015 report. They discovered where over 6000 marketers are focusing their digital efforts. For the complete ... more...

Opera Mediaworks: State of Mobile Advertising Report

Written on
February 3rd 2015
Author
Adotas

According to the just released State of Mobile Advertising report released today by Opera Mediaworks, Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation. Apple’s favorable position in Western markets, such as the United States, Germany and the ... more...

Sizmek Ads of the Week January 26th -January 30th

Written on
February 2nd 2015
Author
Sizmek

Our ads of the week charge you with rising to the challenge. Whether that means claiming your throne as graffiti artist champion, braving a menacing ice-covered bridge, surviving evil forces in a haunted English manor or mastering our latest ad formats, we ask you to BRING IT! Advertiser: NBC Universal, ... more...