mobile-advertising



Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Ampush Integrates with Twitter Ads API to Further Strengthen Mobile Capabilities on Native Ad Platforms

Written on
April 8th 2014
Author
AdotasWire

SAN FRANCISCO, April 8, 2014 (ADOTAS) – Ampush, a leading advertising technology company today announced that it has joined Twitter’s Marketing Partner Program (MPP), which will enable the company to integrate Twitter’s Ads API with its AMP 2.0 Marketing Platform. As both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter MPP, ... more...

Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

Study: Mobile Rising Stars Ads Inspire More User Interaction than Standard Mobile Ads

Written on
April 7th 2014
Author
AdotasWire

NEW YORK, April 7, 2014 (ADOTAS) — Following the induction of five Mobile Rising Stars formats into the official Interactive Advertising Bureau (IAB) Standard Ad Portfolio last year, new Mobile ad effectiveness research showcases the ad formats’ ability to inspire user interaction with the ad, in turn leading to higher ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

Flurry and Research Now Partner to Improve Mobile Ad Targeting

Written on
March 24th 2014
Author
AdotasWire

San Francisco,  March 24, 2014  (ADOTAS) – Flurry, the leader in mobile analytics and advertising, and Research Now, the global leader in permission-based, digital data collection, are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have built the ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

CAKE Unveils ‘Next Evolution in Mobile App Tracking’

Written on
March 19th 2014
Author
AdotasWire

NEWPORT BEACH, Calif. – March 19, 2014 – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced the release of CAKE Mobile, a tracking and analytics solution for mobile performance campaigns. Packed with advanced features, CAKE Mobile is fully integrated into a multi-channel performance marketing platform that ... more...

The Connected Car: How Apple CarPlay and Airbiquity Choreo Fuel Tech-Integrated Lifestyles

Written on
March 17th 2014
Author
Richard L. Tso

ADOTAS – The automotive industry is known as being at the forefront of innovation when it comes to both advertising and technology. While Google’s development and road testing of the world’s first self-driving vehicle seems like it’s right out of some futuristic science-fiction novel, the autonomous vehicle is a major ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...