mobile-advertising



g-Shift Survey: Who’s Ready for Google’s Mobile-Friendly Algorithm Update?

Written on
April 14th 2015
Author
Adotas

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey ... more...

Native Advertising Grows Up

Written on
April 14th 2015
Author
Matt Feodoroff

A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content that viewers hope to consume, the goal is that the ad experience will be less disruptive and result in higher ... more...

Proximity Networking: Can You Buy Me Now?

Written on
April 13th 2015
Author
Adotas

Freckle IoT (The Internet of Things), an ad tech company that activates next generation connected devices, announces a groundbreaking partnership with Blue Bite, the mobile standard in out-of-home, which provides mobile technology for the retail industry. The partnership deploys 60,000 beacons across the United States, creating North America’s largest proximity ... more...

Cell-only population: 70% increase in four years

Written on
April 3rd 2015
Author
Adotas

Data from GfK Mediamark Research & Intelligence’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010. According to Fall 2014 GfK MRI data, 26% ... more...

Solving the Cross-Device Problem

Written on
March 31st 2015
Author
Erik Johnson Head of Atlas

Thanks to Erik Johnson, head of Atlas by Facebook for his interesting blog post, reprinted here. Remember when “personal computing” simply meant owning a laptop or desktop? For more than a decade, PC users committed to one or the other without ever expecting the two worlds to overlap. That changed with ... more...

The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015
Author
Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that ... more...

Opera Mediaworks Launches Opera Select–a premium mobile exchange

Written on
March 20th 2015
Author
Adotas

In the past year, according to Opera Mediaworks, there’s been a giant shift in the programmatic space – and that shift is toward private marketplaces and programmatic direct, where the massive, open exchange is narrowed down to a smaller subset of buyers and sellers to create a premium environment that ... more...

Neuroscience Study on How Consumers Visually Process Mobile Ads–Conclusion? Go Native

Written on
March 11th 2015
Author
Adotas

Sharethrough, the leading native advertising automation company, today announced the results of a year-long study it commissioned from Nielsen to determine how consumers visually process mobile ads. Marking the first time neuroscience has been used to study native mobile ads, the research found that, similarly to ... more...

adMobix Adds 4 SSP Providers & Support of Native Ads on Mobile

Written on
March 5th 2015
Author
Adotas

adMobix, a provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, announced it has added four supply-side platform (SSP) providers to Yocto, the company’s programmatic demand-side platform (DSP). Leading SSPs Opera Mediaworks, TapSense, engage:BDR and PubNative are now integrated with Yocto, providing a ... more...

Programmatic Mobile Ads On the Rise: bRealTime Revenue Jumped 682%

Written on
March 4th 2015
Author
Adotas

bRealTime, a programmatic division of digital media holding company CPXi, announced today that its preferred programmatic mobile marketplace saw revenue increase 682% in 2014, compared to 2013. This year alone, bRealTime’s revenue is up 258% as compared to Jan/Feb 2014. bRealTime’s Programmatic Mobile Marketplace connects programmatic buyers with mobile inventory across ... more...