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mobile-advertising



Brave New Wireless World Dawns

Written on
May 7th 2008
Author
Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

Burst Media Launches Ad Network for Hipsters

Written on
May 6th 2008
Author
Kathleen

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...

Marchex Gallops Into Mobile Ad Arena

Written on
April 30th 2008
Author
Kathleen

ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to all [...] more...

Study: Mobile Ads Boost Brand Awareness 19%

Written on
April 28th 2008
Author
Kathleen

ADOTAS – Interactive ad-supported mobile gaming company Greystripe just released research conducted by Dynamic Logic measuring the effectiveness of its mobile advertising campaign for “The Golden Compass.” Survey respondents were separated into “control” and “exposed” groups based on who saw the ads (786 mobile Web users between the ages of 18 [...] more...

Virgin Mobile Holds Vote for Next Obama Spot

Written on
April 11th 2008
Author
Kathleen

ADOTAS – Canada has political fever – and they’re burning up over the U.S. presidential race … Virgin Mobile Canada is adding fuel to the fire with a new set of interactive ads its running in on metronews.ca. Visitors will be able to vote on which Senator Barack Obama spot [...] more...

Limbo, Virgin Mobile Team Up on Mobile Promos

Written on
April 9th 2008
Author
Kathleen

ADOTAS – Mobile entertainment community Limbo today announced a one-year agreement with Virgin Mobile USA, Inc. to provide exclusive programs for Virgin’s 5 million customers. Monthly and quarterly promos will also be featured in SMS blasts on Virgin XL in tandem with Limbo’s interactive mobile content. The pass-on rate of the [...] more...

AdStar Repositions Itself With Relevantis Buy

Written on
April 1st 2008
Author
Editor

ADOTAS – AdStar Inc. today announced that it is acquiring Relevantis in a bid to reposition itself as a full-service supplier of mobile advertising solutions. The deal was an all-stock transaction. Relevantis’ technology includes its Universal Ad Platform, created to support contextual mobile Web and in-application advertising and the Relevantis Relevancy [...] more...

New Mobile Video System for Advertisers Launched

Written on
April 1st 2008
Author
Editor

ADOTAS – Avot Media today announced that it has launched a mobile video system for interactive advertisers called AdVideo. The program is a video-based ad service that engages users by streaming video content to mobile phones (at the customer’s request). At first glance, their plan looks, er, dubious – I mean [...] more...

Bango Bangs Out Mobile Ad Stats

Written on
April 1st 2008
Author
Editor

ADOTAS – Wondering how those click-through and conversion rates for your mobile ad campaign are going? Bango just came out general benchmarking data for mobile advertisers – it collected the data from customers who use Bango Analytics to measure mobile marketing campaigns.. Bango found that banner and text ads on mobile [...] more...

Mobile Advertising: More Flash Than Cash

Written on
March 27th 2008
Author
Editor

ADOTAS — Online marketing researchers eMarketer released a report that casts aspersion on overzealous mobile-marketing boosters. eMarketer argues that mobile marketing – despite the launch of the iPhone and other “under-the-hood” improvements — is not in fact the new hot thing. “2007 was not the ‘year of mobile marketing’ that it [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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