mobile-advertising



How One-Touch Payment May Solve Retail’s Mobile Challenge

Written on
September 29th 2014
Author
Bryan Finke

PayPal recently released a one-touch payment method that aims to make the checkout process simple on mobile devices. The e-commerce company is one of many to attempt to tackle the mobile commerce problem. Despite solutions like this, mobile shopping has yet to hit a critical mass. Consumer frustration is to ... more...

With Connected Devices, Is the Mobile Advertising Future Mobile Or Cross-Screen?

Written on
September 22nd 2014
Author
Jim Caruso

Brands’ interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad delivery mechanisms grows, brands are trying to figure out whether they should focus strictly on smartphones and tablets ... more...

Nexage Reports 227 Percent Growth in Programmatic Spend

Written on
September 18th 2014
Author
Press Release

(ADOTAS) BOSTON, MA–(Sep 18, 2014) -  Nexage, the leading premium mobile advertising marketplace, announced today that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: The massive consumer shift to mobile The rapid adoption of programmatic as the core trading ... more...

Are You Getting the Most Out of Programmatic Mobile Advertising?

Written on
September 16th 2014
Author
Sigal Bareket

Tools for measuring mobile advertising campaign performance have become so advanced in the last year that it’s only a matter of time before every brand and agency with user-targeting needs will start looking into running performance-based campaigns. Many of today’s leading brands have already started using predictive-targeting models for mobile ad ... more...

iPhone 6 Has a Larger Screen For Better Video and NFC Integration

Written on
September 9th 2014
Author
Caroline Albanese

During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media on ... more...

Effective Mobile Ad Measurement to Unlock Torrent of Multichannel Campaigns

Written on
September 8th 2014
Author
Press Release

(ADOTAS) LITTLE ROCK, Ark.–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, and 4INFO, a mobile advertising technology company, today released the findings of their joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.” According to the commissioned study conducted by Forrester Consulting on behalf of Acxiom and 4INFO, ... more...

The Common Sense Guidelines for Mobile Branding

Written on
September 8th 2014
Author
Joe Zahtila

Mobile advertising, particularly mobile banner advertising is often seen as a direct-response medium. However, experience and research demonstrate that the right approaches can help advertisers build their brands with mobile banner advertising. By the same token, the wrong practices can hurt one’s brand. In order to foster consumer attitudes toward your ... more...

The Future of Machine Intelligence in Mobile Advertising: Building Trust between Consumers and Their Mobile Devices

Written on
September 5th 2014
Author
Martin Rugfelt

According to a recent eMarketer report, global e-commerce sales are expected to increase this year by 20.1% to $1.5 trillion – a growth stemming from what the research is largely attributing to sales on mobile devices. While these numbers are hugely impressive, they do not come as a surprise — ... more...

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery

Written on
September 4th 2014
Author
Press Release

(ADOTAS) STERLING, VA, – September 4, 2014 – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. ... more...

How to Motivate, Maintain and Convert Internet Radio Listeners

Written on
September 4th 2014
Author
Pat Higbie

With U.S. mobile advertising spending expected to reach $17.7 billion in 2014 (source: eMarketer), the ability to effectively engage mobile users is becoming crucial. It’s one thing to serve impressions on mobile. It’s another to create two-way engagement that provides measurable benefits to advertisers. Thanks to digital audio services ranging from ... more...