mobile-advertising
NBC injects funds into mobile ad network Greystripe
ADOTAS — Greystripe, the mobile brand ad network responsible for over 250 million ad-supported mobile app and game downloads, has secured $2 million in funding from GE/NBCU’s Peacock Equity Fund, capping a $7.5 million Series C funding round. The previously announced $5.5 million of this Series C round was from Disney’s [...] more...
AdMob buys mobile ad exchange AdWhirl
ADOTAS — AdMob, a mobile ad network, has bought AdWhirl, a mobile ad aggregator. Terms were not disclosed. AdWhirl in June announced a $1 million seed round led by Foundation Capital and unnamed angel investors. Founded in April of 2009, AdWhirl offers advertisers and publishers the ability to leverage targeted and [...] more...
Fine Tuning a Mobile Advertising Campaign
ADOTAS — I have been evangelizing a lot lately about how businesses can successfully make the jump into mobile advertising. I have especially emphasized the advantages to advertisers of making use of mobile Internet ad networks to achieve high click-through and conversion rates with a reasonable budget. But as all marketers [...] more...
Velti dials up Ad Infuse
ADOTAS — Velti has acquired Ad Infuse, a personalized mobile advertising company. Terms were not diclosed. Nor were any numbers made public on how many employees from Ad Infuse will stay. According to a spokeswoman, all “Ad Infuse employees will now be Velti employees; there will not be any layoffs. Ad [...] more...
Medialets raises $4 million
ADOTAS — The mobile ad network has secured funding from the Foundry Group and DFJ Gotham with participation from Bobby Yazdani, an early investor in Google and Salesforce.com. Medialets helps companies keep track of their audience and monetize applications built for the iPhone and Android, with other smartphones coming. The money [...] more...
Jumptap launches tapMatch, competing with Google and AdMob
ADOTAS — The mobile advertising solutions provider has unveiled a new pay-per-click text and display ad service. With tapMatch, brand and performance marketers bid on keywords and categories to run ads that appear on mobile web pages, above search results and in applications, like AdWords. It also combines it with the [...] more...
PointRoll expands
ADOTAS — PointRoll has expanded distribution partners to run its rich media ads on the Apple iPhone. ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY are all featuring PointRoll’s interactive rich media ads, creating over half a billion impressions each month on the iPhone. “The growth of our advertising footprint on the [...] more...
AdOn NETWORK launches mobile ads
ADOTAS — AdOnNetwork, part of the PV Media Group, has launched new digital ad formats, including the multiple mobile ad formats, innovative background ads and expandable banner ads. AdOn Network clients are now able to reach their target audience via text and multimedia messaging, mobile banner ads, video and downloadable applications. [...] more...
Barack Obama’s Mobile Success
ADOTAS EXCLUSIVE — In the lead up to today’s inauguration of Barack Obama as the 44th President of the United States, much has been made of his embrace of technology, perhaps more so than any incoming president in the modern political era. His campaign fully utilized the Internet for fund raising, [...] more...
Kraft Foods goes mobile
ADOTAS — Food is going mobile. Niche marketing is one of the areas that marketers and advertisers are moving toward as they contiue to bore down to better target their demographics. Kraft foods is proving that not only are foodies fanatics but their pay as well. The company has a popular [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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