mobile-advertising
Brave New Wireless World Dawns
ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...
Burst Media Launches Ad Network for Hipsters
ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...
Marchex Gallops Into Mobile Ad Arena
ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to all [...] more...
Study: Mobile Ads Boost Brand Awareness 19%
ADOTAS – Interactive ad-supported mobile gaming company Greystripe just released research conducted by Dynamic Logic measuring the effectiveness of its mobile advertising campaign for “The Golden Compass.” Survey respondents were separated into “control” and “exposed” groups based on who saw the ads (786 mobile Web users between the ages of 18 [...] more...
Virgin Mobile Holds Vote for Next Obama Spot
ADOTAS – Canada has political fever – and they’re burning up over the U.S. presidential race … Virgin Mobile Canada is adding fuel to the fire with a new set of interactive ads its running in on metronews.ca. Visitors will be able to vote on which Senator Barack Obama spot [...] more...
Limbo, Virgin Mobile Team Up on Mobile Promos
ADOTAS – Mobile entertainment community Limbo today announced a one-year agreement with Virgin Mobile USA, Inc. to provide exclusive programs for Virgin’s 5 million customers. Monthly and quarterly promos will also be featured in SMS blasts on Virgin XL in tandem with Limbo’s interactive mobile content. The pass-on rate of the [...] more...
AdStar Repositions Itself With Relevantis Buy
ADOTAS – AdStar Inc. today announced that it is acquiring Relevantis in a bid to reposition itself as a full-service supplier of mobile advertising solutions. The deal was an all-stock transaction. Relevantis’ technology includes its Universal Ad Platform, created to support contextual mobile Web and in-application advertising and the Relevantis Relevancy [...] more...
New Mobile Video System for Advertisers Launched
ADOTAS – Avot Media today announced that it has launched a mobile video system for interactive advertisers called AdVideo. The program is a video-based ad service that engages users by streaming video content to mobile phones (at the customer’s request). At first glance, their plan looks, er, dubious – I mean [...] more...
Bango Bangs Out Mobile Ad Stats
ADOTAS – Wondering how those click-through and conversion rates for your mobile ad campaign are going? Bango just came out general benchmarking data for mobile advertisers – it collected the data from customers who use Bango Analytics to measure mobile marketing campaigns.. Bango found that banner and text ads on mobile [...] more...
Mobile Advertising: More Flash Than Cash
ADOTAS — Online marketing researchers eMarketer released a report that casts aspersion on overzealous mobile-marketing boosters. eMarketer argues that mobile marketing – despite the launch of the iPhone and other “under-the-hood” improvements — is not in fact the new hot thing. “2007 was not the ‘year of mobile marketing’ that it [...] more...
Features
- Media Two’s CEO: Display Ads Are the Future May 15th 2008
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
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- Interactive Creative Skills Every Agency Needs May 13th 2008
Latest News
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
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- Google’s Brin Bearish on Social Ad Revenue May 15th 2008
- Film.com, RollingStone.com Get Social With Pluck May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- YouTube Unveils Buzz Targeting May 14th 2008
Spotlight
Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...
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