mobile-advertising



AdTheorent Launches Mobile Web & App Anti-Fraud Infrastructure

Written on
June 17th 2015
Author
Adotas

AdTheorent, Inc. announced the completion and implementation of its comprehensive anti-fraud infrastructure, enabling the company to deliver the first truly clean mobile supply for advertisers. Tapping its robust data-driven predictive modeling platform and capabilities, AdTheorent uses machine learning and statistical analysis techniques to identify anomalies and aberrational behavior impacting ... more...

HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!

Written on
June 8th 2015
Author
Adotas

New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because smartphone shipments tripled from 2010 to 2013 and at 1 billion units they are now, incredibly, more than triple ... more...

MediaBrix Takes 100% Viewability and a Powerful Emotional Targeting Product Suite To The UK

Written on
May 19th 2015
Author
Adotas

MediaBrix announced the expansion of their operations to Europe, appointing Ryan Carter as Managing Director, UK to head up a new office in London. The move allows MediaBrix to continue bringing the highest standards of mobile brand advertising to a burgeoning market. With extensive sales ... more...

3 Fast Ways Mobile Ad Strategies Can Go Native

Written on
May 13th 2015
Author
Eddie de Guia

We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile app or website has made native a far-reaching and incredibly effective tool for advertisers. Native ads in apps and on ... more...

Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

Mobile First? Building a Marketing Strategy

Written on
May 1st 2015
Author
Moshe Vaknin

Since the rise of the WAP mobile standard in the 1990s, every year, some mobile analyst has declared that this year would finally be THE year for mobile. But each year, though we got closer, mobile failed to deliver an experience that drove end users en masse to their mobile ... more...

Q1 2015 Performance Index from MarketLive: Dial Into Smartphone Shopping

Written on
April 29th 2015
Author
Adotas

MarketLive, an e-commerce technology platform for fast-growing retailers, today announced the results of its Q1 2015 Performance Index™ report, measuring the real-world buying behavior of millions of consumers shopping online during the first quarter of 2015. The latest quarterly results were dominated by the continued strong growth of mobile devices, as ... more...

Searchmetrics: Winners & Losers From Google’s New Mobile-Friendly Algorithm

Written on
April 28th 2015
Author
Adotas

Search software specialist Searchmetrics has produced an early analysis of the impact in the US of Google’s mobile-friendly algorithm update that’s designed to increase the rankings of web pages deemed mobile-friendly (easier to view and navigate on mobile phones) in Google’s mobile search results. The analysis highlights some preliminary ... more...

Managing Audience Targeting Across Multiple Channels

Written on
April 28th 2015
Author
Katrin Ribant

This week we’ll look at the landscape of audience targeting across channels. We’ll start by looking at the main players and areas of opportunity in audience targeting: 1) Display New targeting capabilities have evolved most rapidly in the arena of performance display. The targeting techniques that have developed the fastest include: • Site retargeting: ... more...

Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Written on
April 21st 2015
Author
Adotas

Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and ... more...