mobile-advertising



Kargo Announces $100 Million in 2015 Revenue

Written on
December 29th 2015
Author
Adotas

Kargo Announces 100% Growth Over Last Year; 5,500+% Growth Over Last Five Years Kargo, a mobile brand advertising company, announces the milestone of $100 million in annual 2015 revenue, an increase of 100% over the last year and more than 5,500% over the last five years. This is also Kargo’s fifth ... more...

S4M Study Reveals $10 Billion Loss In Mobile Advertising Ecosystem

Written on
October 14th 2015
Author
Adotas

S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency. AdVerification Score By S4M Launched To Tackle This Shortfall. S4M (Solutions for Mobile), a technology platform specializing in mobile advertising, announced the results of an extensive global study, the first of its ... more...

Five Years of Mobile Revolution

Written on
September 16th 2015
Author
Adotas

Trademob takes a look at how far we’ve come in the mobile revolution in a blog and infographic by Michael Achtzehn, Marketing Communications Manager. A few years ago, smartphones were starting to fundamentally change the way people live and work. As this change in social behavior started to take hold, a ... more...

Trademob: On The Mobile Advertising Landscape (with Infographic)

Written on
July 16th 2015
Author
Adotas

Mobile advertising’s upward trend is uncontested. Advertisers are moving more and more money into their mobile advertising budgets. This is the result of an oft-cited kind of industry law: “dollars follow eyeballs” – which means that consumers are spending more and more time with their mobiles and so advertisers have ... more...

Opera Mediaworks Unveils Opera House, a Global Creative Studio

Written on
July 16th 2015
Author
Adotas

Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences Opera Mediaworks, the first mobile ad platform built for brands, has launched its global creative studio, Opera House. Opera House is comprised of professionals spanning the world’s top markets across North America, Northern and Southern Europe, Africa, Latin America ... more...

Brands Need to Fish Where the Fish Are – on Mobile

Written on
July 10th 2015
Author
Kenneth Harlan

In 2014, 2.1 billion mobile users downloaded more than 350 billion apps and spent roughly 76% more time on their device than the year previous. To accompany this, U.S. advertisers spent roughly 83% more on tablets and smartphones than they did in 2013 – totaling nearly $18 billion, and by ... more...

AOL/Verizon Eyeing Millennial Media

Written on
July 9th 2015
Author
Adotas

The Buzz: TechCrunch says AOL/Verizon is making a mobile ad push by looking to buy Millennial Media for around $300M. What We Know: Millennial has lost nearly 90% percent of its valuation since going public; it was trading at $1.45 per share as of market close yesterday, giving it a ... more...

AdTheorent Launches Mobile Web & App Anti-Fraud Infrastructure

Written on
June 17th 2015
Author
Adotas

AdTheorent, Inc. announced the completion and implementation of its comprehensive anti-fraud infrastructure, enabling the company to deliver the first truly clean mobile supply for advertisers. Tapping its robust data-driven predictive modeling platform and capabilities, AdTheorent uses machine learning and statistical analysis techniques to identify anomalies and aberrational behavior impacting ... more...

HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!

Written on
June 8th 2015
Author
Adotas

New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because smartphone shipments tripled from 2010 to 2013 and at 1 billion units they are now, incredibly, more than triple ... more...

MediaBrix Takes 100% Viewability and a Powerful Emotional Targeting Product Suite To The UK

Written on
May 19th 2015
Author
Adotas

MediaBrix announced the expansion of their operations to Europe, appointing Ryan Carter as Managing Director, UK to head up a new office in London. The move allows MediaBrix to continue bringing the highest standards of mobile brand advertising to a burgeoning market. With extensive sales ... more...