mobile-ads



CPG Brands Drive Sales With Location-Powered Mobile Ads (Infographic)

Written on
December 15th 2014
Author
Adotas

Today, Verve released a new infographic on how CPG is using location-aware ad creative to drive food traffic and visit frequency. “From beauty products to batteries, it’s clear that location-aware creative is driving foot traffic and frequency lift in the CPG vertical and shows no sign of slowing down as we enter ... more...

Lotame and Yieldex Increase Ad Yield for The Weather Company

Written on
June 19th 2014
Author
Press Release

NEW YORK, JUNE 19, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), has partnered with Yieldex, the leading provider of analytics and trading tools for advertisers and publishers, to deliver audience forecasting and yield management for AudienceFX, The Weather Company’s audience targeting solution for brands on its ... more...

4 Musts for Successful Mobile Ads

Written on
May 27th 2014
Author
Billy Kramer

ADOTAS – In my pre-digital days, I sold local radio in Atlanta. Selling radio for a local radio station is a lot like working for a startup. You wear many hats: cold-calling, creating proposals, dropping off air checks, picking up checks and more often than not, writing ad copy. Jeff Davis, ... more...

Facebook Execs on Mobile Ads: Size and Placement Over Quantity

Written on
February 12th 2014
Author
Mike Daly

ADOTAS – TechCrunch reports that Facebook CFO David Ebersman and COO Sheryl Sandberg discussed The Social Network’s mobile ad strategy in some detail last night at the Goldman Sachs Technology and Internet Conference. Ebersman (pictured) was quoted as saying that users should not expect the number of mobile ads in ... more...

Android Edges Out iOS in Q4 Mobile Ad Impressions; Tablet Wars Heat Up

Written on
January 21st 2014
Author
Press Release

SAN MATEO, Calif., January 21, 2013 (ADOTAS) — As the New Year takes hold, Opera Mediaworks today released insights about mobile advertising in the last quarter of 2013 that point to yet another growth year for the industry. To start, the company found that in the three days around Christmas ... more...

Take the Time to Do Native Right

Written on
December 2nd 2013
Author
Erin Lanuti

ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from ... more...

The Mobile Video Explosion: What Advertisers Can Learn From Vine

Written on
September 4th 2013
Author
Richard L. Tso

ADOTAS — Call them the jokesters, the show-offs, the comedians, the earnest – these people have all found their voice on the video social network Vine. These days people’s attention spans are virtually nonexistent, and some advertisers are finding success in providing short-form content to entice consumers to want more. In ... more...

3 Reasons Why You Need To Look Beyond The Cookie

Written on
July 18th 2013
Author
James Lamberti

ADOTAS — Over the past month, the Adotas “Voter’s Booth” offered a series of questions that looked into what device identification technologies marketers and advertisers are using today for identifying and targeting their campaigns. The findings were quite surprising – here’s a quick recap: For desktop, 98 percent of respondents rely on ... more...

Are Facebook Ads Performing?

Written on
May 31st 2013
Author
Greg Kunkel

ADOTAS — With one year as a public company fully under its belt, Facebook was once again the talk of the town.  We’ll leave the stock price analysis to financial pundits; digital marketers want to know how the ads are performing. According to a data analysis by Marin Software comparing Q1 ... more...

Blogshare: Why Tumblr Will Make Yahoo Billions

Written on
May 21st 2013
Author
Larry Kim

ADOTAS (via WordStream) — Here’s why I think Yahoo is smart to buy Tumblr for $1.1B: Display ads are way under-valued. We published research last year (research that google asked me to remove) showing display ads out-perform search ads in certain industries like travel and automotive, and are close behind in most ... more...