mobile-ad



Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on
October 18th 2013
Author
Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about ... more...

Report: Google Stock Has Broken $1,000 — An All-Time High

Written on
October 18th 2013
Author
Adotas

ADOTAS (via Business Insider) – Google’s stock opened sharply higher this morning and almost immediately went through the $1,000 barrier. As of 10.08 a.m. it touched $1,005. Yesterday, after Google delivered revenues and earnings per share that beat analysts’ expectations, the stock blew past $960 in after-hours trading. It has previously been ... more...

Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in ... more...

Today’s Burning Question: Impact of Google I/O Announcements?

Written on
May 16th 2013
Author
Mike Daly

ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs ... more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

Mobile Ad Tactics: What Works? What Doesn’t?

Written on
October 17th 2012
Author
Peter Koeppel

How many times have direct response ad buyers heard the phrase, “Mobile is the next big thing”? It seems like ever since the launch of the iPhone, ad buyers have been searching for ways to efficiently advertise to mobile phone users. In the past five years, online media buyers have been ... more...

Is That a Billboard In Your Pocket? The ROI Conundrum of Mobile Advertising

Written on
October 9th 2012
Author
Richard L. Tso

Okay, pretty much everyone I know these days navigates through his daily life with one eye glued to a mobile device and another to a screen of some sort. I kid you not. Take a look around the next time you’re on the subway or sitting in an airport lounge ... more...

RO New York Revitalizes Chopard’s Online Presence with New Website, E-Boutique

Written on
October 8th 2012
Author
Press Release

NEW YORK (October 2, 2012) — New York City-based creative studio and innovative brand developer RO New York presents the launch of the new U.S. website and E-boutique, the digital home of the legendary watch, jewelry, and accessories brand. Today, Chopard’s revitalized web presence and first-ever E-boutique will showcase the ... more...

Report: Entertainment Brands, Consumers Embrace Mobile

Written on
August 30th 2012
Author
Mike Daly

Millennial Media, a leading mobile advertising platform, released the results today of an in-depth look at mobile advertising in the entertainment industry and. The report, “Entertainment: Mobile Insights for Entertainment Brands,”  shows, among other findings, that more than 70 percent of all entertainment ad campaigns use mobile video, and users who cconsume mobile entertainment content ... more...

PubMatic Goes Mobile With Revenue Optimization

Written on
January 13th 2010
Author
Gavin Dunaway

ADOTAS – As the mobile ad space lights up with consolidation, it’s not surprising that online ad service providers want to join in the game. Ad revenue optimizer PubMatic has tossed in its quarters by expanding its premium publisher platform to mobile inventory. To simplify the process of monetizing the mobile ... more...