mobile-ad-spend



Mobile Ad Spend Will Surpass Print This Year as Overall Ad Market Hits $180 Billion

Written on
July 15th 2014
Author
Richard L. Tso

The mobile revolution is finally paying off for publishers and brands that have made investments in beefing up advertising on smartphones and tablets. According to a new report released by eMarketer, in 2014 the overall advertising market will increase by 5.3 percent to a staggering $180.12 billion, attributable to growth ... more...

If You’re Not Mobile First, You’re Last

Written on
June 20th 2014
Author
James Lamberti

ADOTAS – In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in 2013; ... more...

Alternative Screens: Putting TV Advertising on the Spot

Written on
April 29th 2014
Author
David Leider

ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad spending is still rising, the number of people TV is reaching is trending toward flat or declining. ... more...

Is Your Mobile Advertising Platform Doing Enough?

Written on
February 17th 2014
Author
Stacy Adams

ADOTAS – When is the last time you left the house for few hours and realized you didn’t have your cell phone? What was your first thought? Panic? Concern? Did you immediately turn the car around to go get your phone or did you decide to “live dangerously” without it? ... more...

Fiksu Indexes: Mobile App Marketing Costs Hit Record High in August

Written on
October 1st 2013
Author
Adotas

BOSTON, Oct. 1, 2013 – Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users reached the highest level ever recorded in August at $1.90. The Fiksu Cost per Loyal User Index increased by six percent in August, or 10 cents, to $1.90 from ... more...

Blogshare: Seven Ways to Boost Mobile CPMs

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Thus far, many advertisers have been reluctant to commit significant dollars to mobile advertising as part of their overall marketing strategy. Nonetheless, the folks at Operative believe publishers can get the ball rolling now to prepare themselves for the promise of the mobile ad sales juggernaut to come. Read ... more...

Q1 Analytics Report Shows Quick Rebound in Mobile Ad Spend

Written on
April 4th 2013
Author
Adotas

ADOTAS – Nexage released its quarterly analytics report today on the state of the mobile ad industry. It takes a hard look at early 2013 to see if the strong growth from 2012 is carrying over. More importantly, it digs into why certain sites and apps are out-performing others based on ... more...

Report: Q1 Global Paid Search Spending Grew 33% over Last Year

Written on
March 28th 2013
Author
Mike Daly

SAN DIEGO, March 28, 2013 (ADOTAS) – Covario, Inc., the world’s leading independent search marketing agency, today issued its Global Paid Search Spend Analysis for the first quarter of 2013, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose 33 percent over ... more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term ... more...