mobile-ad-network
AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science
ADOTAS — Here are some midweek news items of note: GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious [...] more...
Super Bowl XLVII: Smartphones Trump Tablets
Mobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Here are some of the key findings: 9% of [...] more...
Industry Leaders Offer Predictions for 2013 (Part 8)
1 2 3 4 5 6 7 8 9 10 Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression. While new technologies and platforms will emerge, use of video will continue to [...] more...
AdTheorent Introduces Post-Click Tracking For Mobile Advertising
NEW YORK (October 26, 2012) – AdTheorent, Inc. the intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced the recent deployment of its Traktion™ tracking and analytics platform. Traktion offers advertisers a superior method for tracking post-click behavior across a wide variety of mobile advertising tactics, delivered in a manner [...] more...
GreyStripe’s AdBoosters Pump Up the Click-to Actions
ADOTAS – Mobile ad network GreyStripe, now part of the ValueClick family, has introduced a new series of mobile ad units with Ad Boosters, 40×40 click-to action buttons out of the way of the actual campaign message. These touchpoints can be customized depending on what kind of action the campaign (or [...] more...
My How the Mobile Space Has Changed, Sighs Millennial Media
ADOTAS – Celebrating its 50th mobile intelligence report, mobile ad network Millennial Media took a stroll down memory lane to see how the mobile scene has changed since its first S.M.A.R.T. report came out in March 2009. The only two mobile devices that are still on the list of the top 20 [...] more...
Millennial Brings Condaptive Into the Fold
ADOTAS – After raising $27.5 million in venture capital to kick off the New Year, independent mobile ad network Millennial Media said it was putting that cash into some acquisitions. Five months later, Millennial has found a beaut: Condaptive, which builds audience segments with location and behavioral data. Interestingly, Condaptive’s platform [...] more...
AdMob Adds Tablet-Specific Units to Face Rocketing Traffic
ADOTAS – It was a year ago that the Federal Trade Commission (reluctantly?) gave its blessing to Google’s $750 million acquisition of AdMob, and apparently the marriage is blossoming quite well. Ad requests have increased by three and a half times, and AdMob is fulfilling 2.7 billion requests daily across [...] more...
Majority of Jumptap Ad Requests Hail From Mobile Browsers
ADOTAS – Through analyzing 10 billion ad requests made to its mobile ad network from 83 million unique users in April, Jumptap reports that 58% of mobile users get content through their browsers rather than ad-supported apps. Nearly 40% more mobile ad requests were from consumers browsing rather than using [...] more...
InMobi Integrates Payment System Into Mobile Ad Network
ADOTAS – InMobi has integrated its new performance-based mobile payments system SmartPay into its global mobile ad network. Already active for numerous clients, the payments system is rolling into private beta over the next two to three months before opening to the masses in third-quarter 2011. For starters, SmartPay is [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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