mobile-ad-network



Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
AdotasWire

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

Bunndle Launches Mobile Ad Network for iOS; Partners Include LinkedIn, Blekko, and Skout

Written on
October 30th 2013
Author
AdotasWire

PALO ALTO, Calif., October 30, 2013 (ADOTAS) – Bunndle, the ad network for apps, today announced the expansion of its mobile app distribution network to include iOS. The three-year-old company has already been successful with its desktop app distribution service, which provides superior matching of app to user and delivers 40 ... more...

InMobi Launches Advanced Ad Formats for Mobile Developers

Written on
October 22nd 2013
Author
AdotasWire

SINGAPORE, October 22, 2013 (ADOTAS) — InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads. These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based ... more...

AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science

Written on
May 1st 2013
Author
Mike Daly

ADOTAS — Here are some midweek news items of note: GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious ... more...

Super Bowl XLVII: Smartphones Trump Tablets

Written on
January 30th 2013
Author
Adotas

Mobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Here are some of the key findings: 9% of ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

AdTheorent Introduces Post-Click Tracking For Mobile Advertising

Written on
October 29th 2012
Author
AdotasWire

NEW YORK (October 26, 2012) – AdTheorent, Inc. the intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced the recent deployment of its Traktion™ tracking and analytics platform. Traktion offers advertisers a superior method for tracking post-click behavior across a wide variety of mobile advertising tactics, delivered in a manner ... more...

GreyStripe’s AdBoosters Pump Up the Click-to Actions

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – Mobile ad network GreyStripe, now part of the ValueClick family, has introduced a new series of mobile ad units with Ad Boosters, 40×40 click-to action buttons out of the way of the actual campaign message. These touchpoints can be customized depending on what kind of action the campaign (or ... more...

My How the Mobile Space Has Changed, Sighs Millennial Media

Written on
August 12th 2011
Author
Gavin Dunaway

ADOTAS – Celebrating its 50th mobile intelligence report, mobile ad network Millennial Media took a stroll down memory lane to see how the mobile scene has changed since its first S.M.A.R.T. report came out in March 2009. The only two mobile devices that are still on the list of the top 20 ... more...

Millennial Brings Condaptive Into the Fold

Written on
May 27th 2011
Author
Gavin Dunaway

ADOTAS – After raising $27.5 million in venture capital to kick off the New Year, independent mobile ad network Millennial Media said it was putting that cash into some acquisitions. Five months later, Millennial has found a beaut: Condaptive, which builds audience segments with location and behavioral data. Interestingly, Condaptive’s platform ... more...