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Mobclix Sweetens Mobile Ad Exchange With Nielsen Data

Written on
February 8th 2010
Author
Gavin Dunaway

ADOTAS – While mobile represents an exciting new field for brands to frolic, marketers are rightfully concerned about ROI and reaching the target audience. To assuage these concerns, Mobclix has teamed up with Nielsen to marry the latter’s mapping demographic data with the former’s mobile data and create an exclusive [...] more...

Mobile Merger Mania: Amobee Acquires RingRing

Written on
January 13th 2010
Author
Gavin Dunaway

ADOTAS – In the wake of the Google/AdMob and Apple/Quattro acquisitions, smaller, independent players in the mobile ad space have little choice but to consolidate and form larger networks, Mobclix Co-founder Krishna Subramanian told Adotas. First off the springboard would be ad network Amobee Media Systems and mobile ad buyer RingRing [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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