mobclix
Mobile Targeting: Buying Audiences Without UDIDs
ADOTAS – Apple has quickly and undoubtedly become the ultimate showman in today’s fast-paced technology theme park. Product launches leave captivated crowds in awestruck silence and amazement. Magical technology advances change the way we listen to music, talk on the phone and interact with the world. Of course, along the way [...] more...
Subway Taps Velti as Exclusive Mobile Marketing Partner
ADOTAS – 2011 is not the year of mobile, Hipcricket’s Jeff Hasen recently commented to Adotas — “This is the year brands choose their mobile partners.” Today brings some corroboration to that claim with the news that chain sandwich shop Subway has chosen London-based mobile marketing firm Velti as its mobile technology [...] more...
Answers Served: Mobclix Dishes on Mobile RTB
ADOTAS – Media buyers are increasingly demanding real-time bidding for their online display targeting, so it makes sense that the forward-looking Mobclix has launched supply-side platform for RTB of mobile ad inventory. Cofounder Krishna Subramanian took some time to detail why the mobile space needs RTB and why mobile display [...] more...
M&A Harvest: Zynga Lights Bonfire, Velti Buys Mobclix
ADOTAS – Maybe it’s something in the air, but acquisition mania has hit the digital tech space like chicken pox in a first-grade classroom. Here are three major mergers of the last few days: - As the Goliath of the social gaming space, it’s not surprising to see Zynga, developers of [...] more...
Nokia Buoys App Store With Motally Acquisition
ADOTAS – Ask just about any American which mobile operating system has the largest percentage of smartphone market share in the world and he or she will likely answer BlackBerry — maybe a few delusional souls will reply iPhone. Wrong on both accounts — earlier this month BBC News reported [...] more...
Why Big Brands Will Love the iPad
ADOTAS – Marketers have been flirting with the iPhone and mobile advertising for the majority of 2008 and 2009. Now, 70% to 85% of media buys have a mobile component –- from interactive and video to full-screen interstitials. Advertisers cannot afford to wait for the iPad to hit store shelves; [...] more...
Mobclix Sweetens Mobile Ad Exchange With Nielsen Data
ADOTAS – While mobile represents an exciting new field for brands to frolic, marketers are rightfully concerned about ROI and reaching the target audience. To assuage these concerns, Mobclix has teamed up with Nielsen to marry the latter’s mapping demographic data with the former’s mobile data and create an exclusive [...] more...
iPad Heralds the Big App Push
ADOTAS – Sorry, Steve Jobs — you have failed to impress the interactive advertising community. That was the majority opinion of Adotas readers responding to a poll on the iPad, Apple’s tablet computer introduced on Wednesday. About a fifth of respondents also wondered if Apple could have picked a better name… [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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