moat



Evolve Media Further Strengthens Viewability Through Partnership with Moat

Written on
August 26th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its ... more...

Moat is First to Be Accredited by the MRC For Viewability Measurement in Both Display & Online Video

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display ... more...

BrightRoll Partners with Moat to Offer Independent Video Ad Viewability Measurement

Written on
April 10th 2014
Author
Press Release

SAN FRANCISCO, April 10, 2014 – BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost. BrightRoll is partnering with independent ... more...

PadSquad and Partners with Moat on Mobile Ad Analytics

Written on
March 25th 2014
Author
Press Release

NEW YORK, March 25, 2014 (ADOTAS) – PadSquad (www.padsquad.com), an advertising technology firm creating a better tablet and smartphone experience through cutting-edge mobile publishing and advertising solutions, today announced a partnership with Moat (www.moat.com), an MRC accredited brand intelligence and analytics company focused on transforming brand advertising online. PadSquad is integrating Moat’s ... more...

The 614 Group Releases First-Ever Viewable Vendor Study

Written on
January 14th 2014
Author
Press Release

NEW YORK, January 14, 2014 (ADOTAS) – As publishers across the digital marketplace prepare for a sea-change industry transition from “served” ad impressions to a “viewable” impressions currency, The 614 Group today unveiled an industry-first, in-depth “Viewable Vendor Study”, providing an analysis of current viewability vendors in the digital arena – supplying publishers ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...