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Industry Roundup: Invite & eXelate Team Up; Turn Upgrades Platform
ADOTAS – Invite Media and eXelate have partnered to offer Invite’s media buyers access to eXelate behavioral targeting data across numerous media exchanges including Right Media and the DoubleClick Ad Exchange as well as AdMeld, Pubmatic and more. Turn has released the next generation of if its real-time media buying and [...] more...
Mobile Guidelines To Make a Smaller World Manageable
ADOTAS – Technological innovations have made the world of the 21st century shrink – street bazaars in Istanbul are now a click away, even closer than the Wal-Mart down the street. But industries and businesses have struggled to keep up with the frenetic, relentless pace of globalization. The Mobile Marketing Association [...] more...
Top 10 Do’s And Don’ts Of Mobile Content Marketing
ADOTAS EXCLUSIVE – There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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