mma



Mobile Marketing Adds $139B to U.S. Economy in 2012; Set to Rise to $400B by 2015

Written on
May 9th 2013
Author
AdotasWire

NEW YORK, May 9, 2013 (ADOTAS) — The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion ... more...

Jonathan Ellis Touts TMS in Keynote at Mobile Marketing Forum

Written on
November 5th 2012
Author
AdotasWire

While discussions on mobile strategies grew intense during the MMA Conference in India, CEO Jonathan Ellis of TheTMSway Ltd. left a notable message that might leave brand marketers with an alternative solution regarding mobile. Speaking at the inaugural Mobile Marketing Forum in Delhi, India, Ellis emphasized that amid the increasing adoption ... more...

It’s (Past) Time to Solve the Mobile Dilemma

Written on
October 24th 2012
Author
James Lamberti

Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what is ... more...

From the Business Insider Mobile Advertising Conference: RTB in Premium Mobile Inventory

Written on
June 15th 2012
Author
Brian LaRue

ADOTAS – ADOTAS went to the Business Insider Mobile Advertising Conference yesterday as a media partner, and while there were plenty of cool talks about the confluence of commerce and content, mobile gaming, the particular mobile habits of millennials and a host of other issues, one discussion that caught our ... more...

Ensighten and Webtrends Partner for “Drag and Drop” In-App Analytics Tag Management

Written on
June 12th 2012
Author
Brian LaRue

ADOTAS - Today at the Mobile Marketing Association (MMA) Forum in New York, digital marketing optimization and analytics provider Webtrends and enterprise tag management company Ensighten together announced they’d partnered to offer real-time mobile analytics tag management tools for iOS and Android — which, taken altogether, the two companies say ... more...

Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog

Written on
October 12th 2011
Author
Gavin Dunaway

ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media ... more...

Quick Hits: The End of Tax-Free Internet Sales?

Written on
April 12th 2011
Author
Gavin Dunaway

After Easter recess, Senator Richard Durbin (D-Ill.) is planning to introduce the Main Street Fairness Act (groan), which would open up all Internet sales to state sales taxes. At Cnet, Declan McCullagh explains why the logistics of such a move would be frightening. Pay-per-call specialist Marchex has laid down $62.5 million ... more...

Welcome to Privacy Bedlam, Mobile Apps

Written on
December 20th 2010
Author
Gavin Dunaway

ADOTAS – I’ve often railed against The Wall Street Journal’s hyper-paranoid “What They Know” series, and while the latest entry on data-sharing through mobile apps includes the hysterical rhetoric — lines like “These phones don’t keep secrets” make me think I’m watching the local news — that I’ve grown to ... more...

MMA Repositions as Mobile Space Morphs

Written on
September 2nd 2010
Author
Gavin Dunaway

ADOTAS – It’s a rapidly changing mobile space, and the Mobile Marketing Association, which hosted a pretty kickass conference during Internet Week NYC that was packed to the gills, is repositioning itself to better represent the evolving ecosystem. The repositioning is based on feedback from member and nonmember companies from around ... more...

Gunning: Get the Mobile Device in the Client’s Hands

Written on
June 10th 2010
Author
Gavin Dunaway

ADOTAS – It was an ambitious gambit that paid dividends — struck by some sort of malaise on the taxi ride to the Mobile Marketing Association’s Mobile Marketing Forum, JumpTap CMO Paran Johar pondered scrapping his presentation titled “Why David Will Beat Goliath” on mobile ad networks and instead having ... more...