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Mobile Guidelines To Make a Smaller World Manageable

Written on
April 24th 2008
Author
Kathleen

ADOTAS – Technological innovations have made the world of the 21st century shrink – street bazaars in Istanbul are now a click away, even closer than the Wal-Mart down the street. But industries and businesses have struggled to keep up with the frenetic, relentless pace of globalization. The Mobile Marketing Association [...] more...

Top 10 Do’s And Don’ts Of Mobile Content Marketing

Written on
March 5th 2008
Author
Mike Sprouse

ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...


Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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