miva
Miva dealing with shortfall
ADOTAS — Miva has reported a net loss of $1 million, including a loss of $2.8 million, compared to a loss of $5.1 million a year ago. Miva sold MIVA Media to Adknowledge $11.6 million for MIVA Media in March. MIVA Media, was nan advertising network, and included the Espotting and [...] more...
Adknowledge buys Miva Media
ADOTAS — I missed this at the end of last week, Adknowledge acquired the media division of MIVA. Adknowledge paid $11.6 million for MIVA Media, plus assumption of certain balance sheet liabilities, and subject to certain retained assets and liabilities and post-closing adjustments. MIVA Media, an advertising network, was founded in [...] more...
Blinx Eyes MIVA Buy for $41M
ADOTAS – Let the games begin: video search engine Blinkx is hoping to acquire PPC ad company MIVA for $1.20 a share, or $41.13 million. (It’s closing price yesterday was 0.78 a share). Blinkx sent MIVA a letter stating its intentions. It reads, in part: “Our proposal represents a 54.0% premium above [...] more...
MIVA Launches ALOT
As the cliché goes a jack of all trades is a master of none. As more and more generalist online media companies are maturing they are headed into being vertical specialists. MIVA Direct, Inc., the content and toolbar division recently announced the launch of the ALOT brand to demonstrate exactly [...] more...
MIVA And Netvibes Partner In Widget Revolution
Yesterday MIVA Direct Inc., the toolbar and content division of MIVA Inc. announced a new partnership with Netvibes, a personalized homepage firm. This partnership will allow users to create a start page that has their choice of widgets, blogs, social networks, photos, email accounts, podcasts and videos. The start page is [...] more...
How The Humble Barcode Could Transform The Ad Industry As We Know It
Mobile marketing is a hot topic at the moment, dominating conversations amongst marketers and venture capitalists alike. And yet, while it can be argued that the US leads the way when it comes to online innovation, in mobile marketing it’s the Far East and to a lesser extent Europe where [...] more...
MIVA Locks PPC Agreement with Conde Nast Interactive UK
MIVA today announced a new pay-per-click content deal with the UK division of Condé Nast Interactive, edging out the likes of Yahoo! Search Marketing and PPC mainstay Google in locking the agreement. As a result, all 12 UK Conde Nast websites will be serviced by MIVA, which will provide PPC ads [...] more...
MIVA Gains US, European Partners
Online ad network MIVA has signed several new partnership agreements designed to expand its pay-per-click network. US-based press release distribution company TransWorldNews will use MIVA’s PPC and in-text ads, as well as a bevy of European properties, including French automotive site Argusauto.com and finance site Boursier.com, Germany’s Sport1.de sports portal and [...] more...
MIVA Reducing Work Force by 20%
Online advertising network MIVA has announced that it will be restructuring its business to reduce operating costs and save about $10 million. “This next course-correcting step, while difficult, is fundamental to achieving our turnaround goal for stabilizing cash and returning to positive operating margins,” said CEO Peter Corrao in a statement. [...] more...
MIVA Launches Vertical PPC Network
Online advertising company MIVA has launched its vertical PPC network, the MIVA Precision Network, into the US and UK markets in the hopes of generating better lea for MIVA advertisers. The Precision Network is currently in beta and exists alongside MIVA’s existing Core Network. While the Core Network will provide broad [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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