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Blinx Eyes MIVA Buy for $41M

Written on
August 8th 2008
Author
Kathleen

ADOTAS – Let the games begin: video search engine Blinkx is hoping to acquire PPC ad company MIVA for $1.20 a share, or $41.13 million. (It’s closing price yesterday was 0.78 a share). Blinkx sent MIVA a letter stating its intentions. It reads, in part: “Our proposal represents a 54.0% premium above [...] more...

MIVA Launches ALOT

Written on
December 3rd 2007
Author
Editor

As the cliché goes a jack of all trades is a master of none. As more and more generalist online media companies are maturing they are headed into being vertical specialists. MIVA Direct, Inc., the content and toolbar division recently announced the launch of the ALOT brand to demonstrate exactly [...] more...

MIVA And Netvibes Partner In Widget Revolution

Written on
October 4th 2007
Author
Editor

Yesterday MIVA Direct Inc., the toolbar and content division of MIVA Inc. announced a new partnership with Netvibes, a personalized homepage firm. This partnership will allow users to create a start page that has their choice of widgets, blogs, social networks, photos, email accounts, podcasts and videos. The start page is [...] more...

How The Humble Barcode Could Transform The Ad Industry As We Know It

Written on
June 7th 2007
Author
Chrysi Philalithes

Mobile marketing is a hot topic at the moment, dominating conversations amongst marketers and venture capitalists alike. And yet, while it can be argued that the US leads the way when it comes to online innovation, in mobile marketing it’s the Far East and to a lesser extent Europe where [...] more...

MIVA Locks PPC Agreement with Conde Nast Interactive UK

Written on
March 29th 2007
Author
Editor

MIVA today announced a new pay-per-click content deal with the UK division of Condé Nast Interactive, edging out the likes of Yahoo! Search Marketing and PPC mainstay Google in locking the agreement. As a result, all 12 UK Conde Nast websites will be serviced by MIVA, which will provide PPC ads [...] more...

MIVA Gains US, European Partners

Written on
February 22nd 2007
Author
Editor

Online ad network MIVA has signed several new partnership agreements designed to expand its pay-per-click network. US-based press release distribution company TransWorldNews will use MIVA’s PPC and in-text ads, as well as a bevy of European properties, including French automotive site Argusauto.com and finance site Boursier.com, Germany’s Sport1.de sports portal and [...] more...

MIVA Reducing Work Force by 20%

Written on
February 8th 2007
Author
Editor

Online advertising network MIVA has announced that it will be restructuring its business to reduce operating costs and save about $10 million. “This next course-correcting step, while difficult, is fundamental to achieving our turnaround goal for stabilizing cash and returning to positive operating margins,” said CEO Peter Corrao in a statement. [...] more...

MIVA Launches Vertical PPC Network

Written on
February 1st 2007
Author
Editor

Online advertising company MIVA has launched its vertical PPC network, the MIVA Precision Network, into the US and UK markets in the hopes of generating better lea for MIVA advertisers. The Precision Network is currently in beta and exists alongside MIVA’s existing Core Network. While the Core Network will provide broad [...] more...

MIVA Opens up Monetization Center

Written on
January 17th 2007
Author
Editor

Today, MIVA announced the simultaneous U.K. and U.S. launch of the MIVA Monetization Center (MIVA MC), which will allow Web publishers to generate pay-per-click revenue from their websites and is a self-serve product. MIVA MC accounts are available to any online publisher, no matter what size, the company claims. Once [...] more...

MIVA Goes Wi-Fi with Pay-Per-Click Ads

Written on
November 16th 2006
Author
Editor

Online ad network MIVA announced yesterday that it is now delivering Pay-Per-Click ads to free Wi-Fi community AnchorFree. The agreement entails that AnchorFree will utilize MIVA ads on its Wi-Fi security VPN product page and on its AnchorFree Rewards-Bar. Concurrently, ads will be displayed to monetize both products, [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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