mitt-romney



Blogshare: Fake Twitter Followers Become Multimillion-Dollar Business

Written on
April 8th 2013
Author
Mike Daly

ADOTAS – Last fall, we ran an article on social media’s “black market”: companies that promise to provide large quantities of Twitter follows and Facebook fans. This past Friday, The New York Times reported that despite that kind of media attention, which focused primarily on an unexplained, precipitous jump in ... more...

Exposing Social Media’s Black Market: Buying Your Popularity on Twitter & Facebook

Written on
November 1st 2012
Author
Richard L. Tso

Think it doesn’t work? According to Gizmodo, it does, but you might be ruining your online reputation in the process. Just do a quick online search for “buy Twitter followers” and you will discover over a dozen companies that sell Twitter followers as well as Facebook likes and YouTube ... more...

Microtargeting: The Key to Unlocking the Doors to the White House

Written on
October 26th 2012
Author
Whitney Sommers

With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data provided ... more...

Lessons from the US 2012 Presidential Campaign

Written on
September 11th 2012
Author
Uriah Av-Ron

With the Democratic and Republication conventions behind us and the US Presidential election campaigns accelerating into the home stretch, I thought it would be a good time to see what lessons marketers can learn from the respective campaign’s marketing efforts. In 2008, the Obama campaign launched what was the first truly ... more...

Infographic: Republican Presidential Hopefuls’ Email Strategies

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS - Digital marketing technology company Silverpop spent January through March grading the four leading candidates for the Republican nomination for the U.S. presidency on their email strategies, and what they’ve found… well, what they’ve found might indicate one or two things about why Rick Santorum dropped out of the race ... more...

Candidates Find Their Ads In Compromising Positions

Written on
November 7th 2007
Author
Sarah Novotny

As candidates are gearing up for the push in 2008 for the presidential election, many have been spending a lot of money on advertising, but this election is seeing a makeover, with many hopefuls searching for new and innovative ways to appeal to voters of all ages. Online advertising and ... more...