mindshare

Off-Duty: AdSafe and m6d Serve Up a Ping Pong Party

Written on: November 4th 2011
Author: Gavin Dunaway

ADOTAS – When I wasn’t trying to beat my high score on Pinbot, I spent a good amount of my formative years working the ping pong table, perfecting a bitchy little serve that still drives my opponents nuts. While I’m definitely no table-runner, I’ve been able to hold my own [...] more...

Off-Duty: Google Underwhelms DUMBO Partyers

Written on: August 26th 2011
Author: Bryn Durgin

ADOTAS – Perhaps my expectations were too high for the Digital DUMBO: Get Nostalgic event sponsored by Google Places. But come on, it’s Google! The perks peeked my interest and put my imagination to work. I pictured walking away with swag that rivals that of the Academy Awards. Instead, I left [...] more...

Hiring and promotions roundup

Written on: May 29th 2009
Author: Edward Barrera

ADOTAS — Buddy Media, Pointroll, [X+1] and mindshare announced some hirings and promotions this week. Buddy Media: Andrew Goldberg and Chris Dessi join the company as Directors of Sales for the East and Mark Sarsha as Director of Sales, West Coast. Goldberg has more than 15 years of experience in media sales and [...] more...

Mindshare Taps Lotame for Ad-Tracking Campaign

Written on: November 11th 2008
Author: Kathleen

ADOTAS – Mindshare will begin tracking how much time consumers spend in front of and engaged with ads on social sites, Lotame announced today. Lotame is a platform enabling targeted advertising to customizable audiences through social media. Mindshare will use Lotame’s Time Spent online ad platform in support of a campaign [...] more...

MindShare Buys Michaelides & Bednash

Written on: October 9th 2008
Author: Kathleen

ADOTAS – Media agency MindShare has snapped up Michaelides & Bednash, a U.K. media planner. Financial terms of the deal have not been disclosed. Mindshare said the M&B buy was made to shape the company’s worldwide invention group and spearhead a dedicated unit on Mindshare’s Unilever account.M&B staff will transfer [...] more...

Mindshare Acquires Web Consulting Firm

Written on: May 12th 2006
Author: Sarah Novotny

Mindshare Interactive Campaigns announced today its acquisition of RampWEB, Inc., a Texas-based firm that provides Web accessibility consulting services to government agencies and contractors, corporations, universities, and other non-profit organizations. As a result of this transaction, Mindshare will provide its clients with services needed to make the Internet and other technology [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation