mindset-media
Study Probes Gadget Zealots’ Minds
ADOTAS – Gadget fiends, as it turns out, are decisive, conceited boors. A new study from Mindset Media and Nielsen evaluated the characteristics of 25,000 U.S. adults and found that tech enthusiasts tended to score high in personality traits like leadership, dynamism and assertiveness – but they tanked in modesty. According [...] more...
24/7, Mindset Media Want To Read Your Mind
ADOTAS – 24/7 Real Media, Inc. and Mindset Media, LLC are eschewing the crystal ball and teaming up to scientifically deploy psychographic targeting to lure consumers, based on 20 different personality traits (such as assertiveness, self-esteem and spontaneity), to advertisers’ brands. Brand advertisers have long known that consumers’ states of mind [...] more...
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
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Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
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Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
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