mindset-media
Hiring Round-Up: Yieldex, Mindset Media
ADOTAS – Yieldex, an inventory management and forecasting platform for addressable media, today announced that Larry Allen, formerly the SVP for Network Development at AOL’s Platform A, has joined the company as its President. He will be based in the company’s New York office. Online ad network Mindset Media has announced [...] more...
Study Probes Gadget Zealots’ Minds
ADOTAS – Gadget fiends, as it turns out, are decisive, conceited boors. A new study from Mindset Media and Nielsen evaluated the characteristics of 25,000 U.S. adults and found that tech enthusiasts tended to score high in personality traits like leadership, dynamism and assertiveness – but they tanked in modesty. According [...] more...
24/7, Mindset Media Want To Read Your Mind
ADOTAS – 24/7 Real Media, Inc. and Mindset Media, LLC are eschewing the crystal ball and teaming up to scientifically deploy psychographic targeting to lure consumers, based on 20 different personality traits (such as assertiveness, self-esteem and spontaneity), to advertisers’ brands. Brand advertisers have long known that consumers’ states of mind [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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