millward-brown



Millward Brown and comScore Create Global Brand and Behavior Partnership for Digital Effectiveness

Written on
December 23rd 2015
Author
Adotas

Combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behavior. Millward Brown and comScore have signed a partnership designed to provide brands with an unprecedented understanding of how their digital advertising is performing. The partnership, which includes all markets outside U.S., ... more...

Quick Hits: Twitter, Google+ and More

Written on
August 12th 2011
Author
Gavin Dunaway

ADOTAS - Twitter introduced some new features to show how your followers are using and interacting with your tweets. Huzzah, the Google+ platform is open for app development! Location-based social advertising platform LocalResponse — check out our profile here — has acquired social TV check-in and advertising platform Philo. After getting tapped as Subway’s ... more...