millennials



Study Uncovers Greater Brand Loyalty Among U.S. Millennials

Written on
March 18th 2014
Author
AdotasWire

NEW YORK, March 18, 2014 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of how 2,000 U.S. Millennials (consumers between the ages of 18 and 33) view brands and their thoughts on brand loyalty. The findings revealed how their brand choices are influenced and what matters ... more...

Research Study: Holiday Retail Tactics Breed Mistrust Among Millennails

Written on
December 19th 2013
Author
Adotas

ADOTAS — It’s an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are segmenting by age: Millennials feel manipulated; older segments feel like it’s how the game is played. Holiday retail tactics are not sitting well ... more...

Infographic: Scoring a Spot at the Thanksgiving Table

Written on
November 27th 2013
Author
Adotas

ADOTAS – Last year, US families spent $2.4 Billion on their Thanksgiving feasts. The social lead-up to this spending frenzy presents a compelling opportunity for brands to reach consumers before they even walk into the supermarket. ShareThis took a deeper look into consumer’s online social activity in anticipation of Thanksgiving ... more...

What Do Most of Us Really Want For Christmas? Hint: No Shopping is Required

Written on
November 25th 2013
Author
AdotasWire

NEW YORK (ADOTAS) — As retailers prepare to move into high gear with the promotions and events that will kick-off the holiday shopping season, it might come as a surprise to many eager shoppers to learn what the single most desired gift is on most people’s wish list.  Recent findings ... more...

Study Finds Influential Millennial Men are Enthusiastic About Advertising; 89% Recall Online Ads

Written on
November 14th 2013
Author
AdotasWire

LOS ANGELES, November 14, 2013 (ADOTAS) – Evolve Media’s CraveOnline Media, the largest online male lifestyle publisher, announced results today from a comScore study titled, “The Male Millennial Influencer Study.” According to the study, one in seven millennial men self-identify as an influencer.  With the purpose of learning more about ... more...

Millennials: The ‘Made-To-Order’ Generation

Written on
October 18th 2013
Author
Elizabeth Harz

ADOTAS – When I was in high school and college, students focused on fitting in. We wanted to be individuals, but individuals that fit within a group. The current generation of 16-to-24-year-olds doesn’t see the world like that at all.  How could they?  Growing up in the “get what you ... more...

Geek Charming: How Agencies Can Attract Digital Talent

Written on
April 11th 2013
Author
Anthony Stellato

ADOTAS – The war is over. It’s official. The ones and zeros have invaded. We must all welcome our new digital overlords. Technology has worked its way into every aspect of our everyday lives and continues to drastically reshape the advertising industry. Who has a working compass? Who can point us in ... more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...

What I Learned From Teaching ‘Ad Principles’

Written on
September 21st 2011
Author
Beth Egan

ADOTAS – I entered Duane 351 at Fordham University on that first day of “Advertising Principles” excited to share everything I know about advertising to a room full of eager young minds. I left that room five weeks later wondering if I, in fact, had learned more than they had. Teaching ... more...

The Kids Are All Right: Marketing to Millennials

Written on
August 22nd 2011
Author
Jeff Smith

ADOTAS – Marketing to “millennials” — the generation born after 1980 and the first generation to grow up with the Internet — has its unique challenges. Unlike their parents, technology is integrated deeply into their lifestyle, and provides the primary means of staying connected with friends, schools and family. Here ... more...