millennials



PunchTab’s Founder Mehdi Ait Oufkir Talks About Growing Popularity Of The Mobile Wallet

Written on
December 3rd 2014
Author
Caroline Albanese

Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future mobile ... more...

New Survey Shows 56% of Shoppers Want to Use Mobile Pay When Shopping This Holiday Season

Written on
November 24th 2014
Author
Adotas

A new study by Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, found that consumers are ready for mobile. The company has released the results of a commissioned study examining consumer interest and adoption of in-store mobile payment in advance of the holiday shopping season. The study focused on several ... more...

PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online

Written on
October 29th 2014
Author
Adotas

With Halloween just a few days way, online shoppers are already gearing up for their biggest sales of the holiday season. PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season ... more...

How to Maintain Transparency & Communication with Your Programmatic Vendor

Written on
June 27th 2014
Author
Bill Guild

ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a lack ... more...

Study Finds Social Media Drives Content Discovery with Millennials

Written on
June 4th 2014
Author
Press Release

WAKEFIELD, Mass., June 4, 2014 (ADOTAS) – Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn’t matter but creating the right content and delivering it consistently – wherever your customers are – does. Millennials ... more...

Infographic: 6 Social Sharing Myths

Written on
May 30th 2014
Author
Mike Daly

ADOTAS – A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including: Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the ... more...

New Snapchat Features Could Pave the Way to Mobile Advertising

Written on
May 5th 2014
Author
Richard L. Tso

ADOTAS – Rumors are circulating that company known for its disappearing texts, videos and photos will be looking to raise another round of funding in the coming months, as it preps to solidify its position in the millennials market. Snapchat raised a $50 million Series C round of venture funding ... more...

In 10 Years, Facebook Will Look a Lot Like Comcast Cable

Written on
April 23rd 2014
Author
Bob Crowley

ADOTAS – Facebook’s huge acquisitions of WhatsApp and Oculus Rift have been met mostly with pundits and industry leaders scratching their heads. The collective sentiment of “What is Zuckerberg up to?” can be heard echoing from Wall Street to Silicon Valley. However, I think I cracked Zuck’s code, as it ... more...

Study Uncovers Greater Brand Loyalty Among U.S. Millennials

Written on
March 18th 2014
Author
Press Release

NEW YORK, March 18, 2014 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of how 2,000 U.S. Millennials (consumers between the ages of 18 and 33) view brands and their thoughts on brand loyalty. The findings revealed how their brand choices are influenced and what matters ... more...

Research Study: Holiday Retail Tactics Breed Mistrust Among Millennails

Written on
December 19th 2013
Author
Adotas

ADOTAS — It’s an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are segmenting by age: Millennials feel manipulated; older segments feel like it’s how the game is played. Holiday retail tactics are not sitting well ... more...