millennial



MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

Conversational Advertising: Making Brand Engagement a Two-Way Street

Written on
January 13th 2014
Author
Mike McSherry

ADOTAS – Meaningful engagement is the goal of advertisers everywhere. The challenge of cutting through the noise of an always-engaged and always-distracted global population can feel, at moments, insurmountable – perhaps even futile. That means being innovative – and in the mobile context, transcending the limitations of the mobile screen ... more...

PubMatic Launches Self-Service Open SDK

Written on
November 6th 2013
Author
Press Release

NEW YORK, November 6, 2013 (ADOTAS) — Today PubMatic, the digital media platform for publishers, announced that it will open its mobile software development kit (SDK) for premium publishers to all app providers, establishing a new self-service solution for mobile monetization driven by the desire to work with app providers at ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Quick Hits: Smartphones Overtake Feature Phones in Sales

Written on
July 1st 2011
Author
Gavin Dunaway

ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS ... more...

Android Leaps Ahead in Impression Share on Millennial

Written on
January 14th 2011
Author
Gavin Dunaway

ADOTAS – After two months of running neck and neck on Millennial Media’s mobile ad network in terms of impression share, Google’s Android mobile operating system took a commanding lead over Apple’s iOS in November: 46% to 32%. That’s an 8% increase in impression share in one month. But Android’s growth ... more...

Apple Tells Quattro, ‘You’re Mine and Mine Alone!’

Written on
August 20th 2010
Author
Gavin Dunaway

When you heard that Quattro was bought by Apple, followed by the iAd unveiling, you knew it was only a matter of time before the mobile ad network went down, especially considering Steve Jobs’ fondness for walled gardens. One announcement after another, including Apple offering iTunes conversion data exclusively through ... more...

Cracks in iPhone’s Mobile Supremacy

Written on
June 11th 2010
Author
Gavin Dunaway

ADOTAS – What is a financial analyst anyway? Rumor-monger seems like a better title. Yesterday Kaufman Brothers’ Shaw Wu wrote a note to investors informing them he had the inside word that AT&T is losing its iPhone exclusivity in the first half of next year and T-Mobile will likely reap the ... more...

Google Shut Out of Apple’s Mobile Ad Party

Written on
June 10th 2010
Author
Gavin Dunaway

ADOTAS – UPDATED BELOW  “Just because we’re competing with somebody doesn’t mean we have to be rude,” Apple CEO Steve Jobs told the crowd at All Things Digital’s D8 conference last week. He was referring to Google — “They decided to compete with us” — properties, such as maps and ... more...