millennial
Five Laws for International Marketing Success in 2013
In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are [...] more...
Quick Hits: Smartphones Overtake Feature Phones in Sales
ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS [...] more...
Android Leaps Ahead in Impression Share on Millennial
ADOTAS – After two months of running neck and neck on Millennial Media’s mobile ad network in terms of impression share, Google’s Android mobile operating system took a commanding lead over Apple’s iOS in November: 46% to 32%. That’s an 8% increase in impression share in one month. But Android’s growth [...] more...
Apple Tells Quattro, ‘You’re Mine and Mine Alone!’
When you heard that Quattro was bought by Apple, followed by the iAd unveiling, you knew it was only a matter of time before the mobile ad network went down, especially considering Steve Jobs’ fondness for walled gardens. One announcement after another, including Apple offering iTunes conversion data exclusively through [...] more...
Cracks in iPhone’s Mobile Supremacy
ADOTAS – What is a financial analyst anyway? Rumor-monger seems like a better title. Yesterday Kaufman Brothers’ Shaw Wu wrote a note to investors informing them he had the inside word that AT&T is losing its iPhone exclusivity in the first half of next year and T-Mobile will likely reap the [...] more...
Google Shut Out of Apple’s Mobile Ad Party
ADOTAS – UPDATED BELOW “Just because we’re competing with somebody doesn’t mean we have to be rude,” Apple CEO Steve Jobs told the crowd at All Things Digital’s D8 conference last week. He was referring to Google — “They decided to compete with us” — properties, such as maps and [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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