millennial-media
Welcome Aboard: Babbs to Millennial, Google Taps Spanier for Director of Media
ADOTAS - Isaac Babbs is coming to mobile ad network Millennial Media as its new senior vice president of business development. While Babbs was most recently a vice president and general manager at Qualcomm, he previously served as president of Sorrent (now GluMobile) and cofounded shockwave.com as an executive at Macromedia (acquired [...] more...
My How the Mobile Space Has Changed, Sighs Millennial Media
ADOTAS – Celebrating its 50th mobile intelligence report, mobile ad network Millennial Media took a stroll down memory lane to see how the mobile scene has changed since its first S.M.A.R.T. report came out in March 2009. The only two mobile devices that are still on the list of the top 20 [...] more...
Millennial Brings Condaptive Into the Fold
ADOTAS – After raising $27.5 million in venture capital to kick off the New Year, independent mobile ad network Millennial Media said it was putting that cash into some acquisitions. Five months later, Millennial has found a beaut: Condaptive, which builds audience segments with location and behavioral data. Interestingly, Condaptive’s platform [...] more...
Venturing In or Out? Funding for Turn, Millennial and More
ADOTAS – Though not as impressive as 2007, Dow Jones VentureSource reported that exit activity for venture-backed companies in 2010 jumped 25% over the year prior. In 2010, 514 companies achieved liquidity for a net of $39.3 billion, the best year since 2007 when 613 exits netted $69.1 billion. Way up [...] more...
Android and iOS Neck and Neck in Mobile Impression Share
ADOTAS – It’s becoming quite an exciting horse race between the Android and iOS mobile operating systems on many fronts, but it’s really heated up in mobile ad impressions served as Millennial Mobile notes the two are now running neck and neck on its network. Android and iOS devices both took [...] more...
Android Beats iPhone for Monthly Revenue on Millennial
ADOTAS – File under Android’s seemingly unstoppable penetration of the mobile marketplace: In its monthly Mobile Mix report, Millennial Media reported that Android revenue topped iPhone-only revenue on its mobile ad network during September. Android ad requests grew by 26% during the month, making for 1,283% growth since the beginning [...] more...
Android Popularity Keeps Rising, Nielsen Says
ADOTAS – Sixty percent of Titanium app developers surveyed by Appcelerator and IDC last month think Android has a better long-term outlook than iOS. Nielsen’s latest smartphone data only bolsters that belief, as new smartphone buyers in the U.S. are flocking to Google’s mobile OS. According to the company’s latest findings, [...] more...
Apple to End Year With 21% Share of Mobile Ad Market
ADOTAS – Perhaps rumors of Apple’s foundering in the mobile ad market have been grossly exaggerated: researcher IDC estimates the Apple will finish the year with 21% share of the mobile ad market, tying with former champion Google. Even when combined with the share of recent acquisition AdMob, Google’s mobile ad [...] more...
Quick Hits: Non-Phone Devices Displaying Impressive Mobile Ad Impressions, Millennial Says
ADOTAS – In its new Media Mobile Mix report, mobile ad network Millennial Media found that 21% of its ad impressions in March were on “connected devices” (e.g., the Sony PSP or that Apple thing that sounds like a digital hygiene product). Smartphones took 45% of impressions on the network [...] more...
mDialog and Millennial Are iPad-Ready
ADOTAS – The iPad release is pretty much my first major product launch — the introduction of the Nexus One was like a wedding quartet compared to this stadium rock bonanza. Not surprising, I’ve been a bit blown back by the massive amount of support solutions that have found their [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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