mike-zaneis



Criteo Releases Complete Personalized Mobile Ad Solution

Written on
April 30th 2014
Author
Press Release

PALO ALTO, Calif., April 29, 2014 (ADOTAS) — Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced the global availability of a complete mobile advertising solution. As consumers continue to transition to tablets and smartphones like the iPad and iPhone, Criteo helps marketers deliver ... more...

Adotas Poll: Firefox Goes Nuclear on Ad Industry

Written on
March 8th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: ”Is the new Firefox third-party cookie policy “a nuclear first strike against the ad industry,” as stated by IAB SVP and general counsel Mike Zaneis?” The results are as follows. Yes (56%). No (44%). This week’s poll question, more...

Adotas Poll: Google Glass Will Not Kill the Smartphone

Written on
March 1st 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: “Will Google Glass kill the smartphone?” Here are the results: No (78%). Yes (22%). This week’s poll question is: “Is the new Firefox third-party cookie policy ‘a nuclear first strike against ad industry,’ as stated by IAB SVP and general counsel Mike Zaneis? We’ll publish ... more...

The New Firefox Cookie Policy: Winners, Losers and Implications

Written on
February 26th 2013
Author
Will Clayton

We’ve watched with interest as Jonathan Mayer and the Firefox team introduced functionality that stands to make Firefox treat cookies more like Safari does.  It appears that within a few releases the No. 3 web browser will, by default, reject third-party cookies.  But what does that really mean?  First-party cookies ... more...

At IAB Marketplace, Strong Words About Do Not Track

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis ... more...