ADOTAS - Lijit, ad tech friend to small and midsized publishers, has teamed up with Turn to launch its own real-time bidding platform that connects to just about every demand source you can finger: ad agencies, trading desks, DSPs, ad exchanges, ad optimizers and ad networks, oh my. The little guys [...] more...
ADOTAS - Lijit decided to strike when Google least expected it, introducing its upgraded free analytics tool for small and midsized publishers during the search giant’s I/O conference. Egads, the poor Googlers never saw the enhanced publisher dashboard coming, complete with unparalleled metrics such as popular search terms, social referral traffic, [...] more...
ADOTAS – When a sector is as hot as online video advertising, you gotta expect some consolidation. Video search engine Blinkx scooped up online video ad network Burst Media for about $30 million in cash and stock. As we wrote last year, Blinkx recommends videos through spider technology that uses visual, [...] more...
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