midtail



Lijit Taps Turn for Midtail Publisher RTB Platform

Written on
June 15th 2011
Author
Gavin Dunaway

ADOTAS - Lijit, ad tech friend to small and midsized publishers, has teamed up with Turn to launch its own real-time bidding platform that connects to just about every demand source you can finger: ad agencies, trading desks, DSPs, ad exchanges, ad optimizers and ad networks, oh my. The little guys ... more...

Lijit Presents Unparalleled Analytics to Midtail Pubs

Written on
May 13th 2011
Author
Gavin Dunaway

ADOTAS - Lijit decided to strike when Google least expected it, introducing its upgraded free analytics tool for small and midsized publishers during the search giant’s I/O conference. Egads, the poor Googlers never saw the enhanced publisher dashboard coming, complete with unparalleled metrics such as popular search terms, social referral traffic, ... more...

Blinkx Hauls in Big Vid Network Burst Media

Written on
April 8th 2011
Author
Gavin Dunaway

ADOTAS – When a sector is as hot as online video advertising, you gotta expect some consolidation. Video search engine Blinkx scooped up online video ad network Burst Media for about $30 million in cash and stock. As we wrote last year, Blinkx recommends videos through spider technology that uses visual, ... more...