microsoft
Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud
ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or [...] more...
Quick Hits: Microsoft Moves in on Yahoo, Half of All E-Shopping Happens While Logged Into Facebook, More
• Microsoft’s acquisition of VideoSurf was big news yesterday, and today TechCrunch reports a twist: An as-yet-unnamed source says the sale price was not the $70 million initially cited, but instead was nearly $100 million. The Israeli “video discovery” service was founded only in 2006, but it’s counted such high-profile [...] more...
Bing Enlists The Help Of Rudolph For The Holidays
ADOTAS – In an effort to trump its largest competitor, Google, Microsoft has licensed the characters from “Rudolph the Red-Nosed Reindeer” for the holiday marketing campaign for its Bing search engine. Who doesn’t love weird Yukon Cornelius? Google has also been making advertising efforts all year with emotional ads for the [...] more...
Ice Cream Sandwich: Android Echoes Windows
ADOTAS – Although the Android 4.0 “Ice Cream Sandwich” Mobile OS won’t be available for a few months, the buzz since last month’s announcement has been overwhelmingly positive. Already, comparisons to the newly released iOS 5 are being made — what each platform can and can’t do, why that’s a [...] more...
SIGTARP Investigating Yahoo and Microsoft as Well
ADOTAS – Consumer Watchdog is saying today that executives of leading internet companies Google, Microsoft and Yahoo should be facing criminal charges for their roles in allowing mortgage modification ad scammers to advertise on their sites. The office of the Special Inspector General for the Troubled Asset Relief Program (SIGTARP), who, [...] more...
Yahoo!, Microsoft and AOL Join Forces
ADOTAS – Yahoo!, Microsoft and AOL are teaming up to create what the companies hope will be a strong competitor in the online advertising department. The three companies have announced an agreement that will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium non-reserved online [...] more...
Yahoo!-AOL-Microsoft: Little Collaboration Necessary
ADOTAS – There’s lots of buzz in the industry about the Yahoo, Microsoft and AOL collaboration recently announced. By all accounts, this is an effort to catch up to and compete with the Google display advertising juggernaut. When I first heard the announcement, I was dubious. Like tying the [...] more...
Got Funds? Hallelujah, It’s Raining Venture Capital!
ADOTAS – Holy smokes, there’s a lotta funding news to cover! E-commerce company Rearden Commerce pulled in $133 million in financing from existing investors American Express and JPMorgan Chase, as well as rookie Citi. Rearden will put the funds toward building out its Deem e-commerce platform. In addition, the company acquired HomeRun.com, a group-buying service [...] more...
Remnant Inventory Pact Makes Yahoo!, AOL and Microsoft Strange Bedfellows
ADOTAS – “Misery acquaints a man with strange bedfellows,” comments jester Trinculo as he partners with man-beast Caliban and drunk butler Stefano in Shakespeare’s “The Tempest.” And certainly Yahoo!, AOL and Microsoft are witnessing miserable times in the display game as Google and Facebook take the lion’s share of the [...] more...
Microsoft adCenter Upgrades, Promises More to Come
ADOTAS – The big news from the latest Yahoo’s walk of shame — I mean, earnings report — was that display sales growth, typically a Yahoo! stronghold, had slipped from 10% to 5% between the first and second quarters. Much of this was due to display revenue taking a dive in [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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