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Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud

Written on
December 12th 2011
Author
Brian LaRue

ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or [...] more...

Quick Hits: Microsoft Moves in on Yahoo, Half of All E-Shopping Happens While Logged Into Facebook, More

Written on
November 23rd 2011
Author
Brian LaRue

• Microsoft’s acquisition of VideoSurf was big news yesterday, and today TechCrunch reports a twist: An as-yet-unnamed source says the sale price was not the $70 million initially cited, but instead was nearly $100 million. The Israeli “video discovery” service was founded only in 2006, but it’s counted such high-profile [...] more...

Bing Enlists The Help Of Rudolph For The Holidays

Written on
November 23rd 2011
Author
Sarah Novotny

ADOTAS – In an effort to trump its largest competitor, Google, Microsoft has licensed the characters from “Rudolph the Red-Nosed Reindeer” for the holiday marketing campaign for its Bing search engine. Who doesn’t love weird Yukon Cornelius? Google has also been making advertising efforts all year with emotional ads for the [...] more...

Ice Cream Sandwich: Android Echoes Windows

Written on
November 22nd 2011
Author
James Lamberti

ADOTAS – Although the Android 4.0 “Ice Cream Sandwich” Mobile OS won’t be available for a few months, the buzz since last month’s announcement has been overwhelmingly positive. Already, comparisons to the newly released iOS 5 are being made — what each platform can and can’t do, why that’s a [...] more...

SIGTARP Investigating Yahoo and Microsoft as Well

Written on
November 22nd 2011
Author
Sarah Novotny

ADOTAS – Consumer Watchdog is saying today that executives of leading internet companies Google, Microsoft and Yahoo should be facing criminal charges for their roles in allowing mortgage modification ad scammers to advertise on their sites. The office of the Special Inspector General for the Troubled Asset Relief Program (SIGTARP), who, [...] more...

Yahoo!, Microsoft and AOL Join Forces

Written on
November 11th 2011
Author
Sarah Novotny

ADOTAS – Yahoo!, Microsoft and AOL are teaming up to create what the companies hope will be a  strong competitor in the online advertising department. The three companies have announced an agreement that will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium non-reserved online [...] more...

Yahoo!-AOL-Microsoft: Little Collaboration Necessary

Written on
September 26th 2011
Author
Russell Glass

ADOTAS – There’s lots of buzz in the industry about the Yahoo, Microsoft and AOL collaboration recently announced. By all accounts, this is an effort to catch up to and compete with the Google display advertising juggernaut. When I first heard the announcement, I was dubious. Like tying the [...] more...

Got Funds? Hallelujah, It’s Raining Venture Capital!

Written on
September 21st 2011
Author
Gavin Dunaway

ADOTAS – Holy smokes, there’s a lotta funding news to cover! E-commerce company Rearden Commerce pulled in $133 million in financing from existing investors American Express and JPMorgan Chase, as well as rookie Citi. Rearden will put the funds toward building out its Deem e-commerce platform. In addition, the company acquired HomeRun.com, a group-buying service [...] more...

Remnant Inventory Pact Makes Yahoo!, AOL and Microsoft Strange Bedfellows

Written on
September 14th 2011
Author
Gavin Dunaway

ADOTAS – “Misery acquaints a man with strange bedfellows,” comments jester Trinculo as he partners with man-beast Caliban and drunk butler Stefano in Shakespeare’s “The Tempest.” And certainly Yahoo!, AOL and Microsoft are witnessing miserable times in the display game as Google and Facebook take the lion’s share of the [...] more...

Microsoft adCenter Upgrades, Promises More to Come

Written on
August 8th 2011
Author
Gavin Dunaway

ADOTAS – The big news from the latest Yahoo’s walk of shame — I mean, earnings report — was that display sales growth, typically a Yahoo! stronghold, had slipped from 10% to 5% between the first and second quarters. Much of this was due to display revenue taking a dive in [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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