microsoft



MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
AdotasWire

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

Facebook’s Atlas Solutions Partners with Cross-Screen Ad Platform Innovid

Written on
March 5th 2014
Author
Richard L. Tso

ADOTAS — Tablets, smartphones, laptops are all competing for people’s attention these days, and the industry is embracing video as the ad format of choice across screens. Today, Facebook’s Atlas Solutions announced has enlisted the help of video ad company Innovid to provide agencies with the tools and insights to ... more...

iSocket Launches iFA (iSocket For Advertisers)

Written on
March 3rd 2014
Author
AdotasWire

SAN FRANCISCO, March 3, 2014 (ADOTAS) – iSocket, the leader in programmatic direct and sales automation, today announced that it has launched iFA (iSocket for Advertisers), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while dramatically reducing the chance of errors. ... more...

Ex-Microsoft Exec McCabe Joins iSocket as Vice President of Business Development

Written on
February 24th 2014
Author
AdotasWire

SAN FRANCISCO, February 24, 2014 (ADOTAS) — iSocket, the leader in programmatic direct and sales automation, today announced that former Microsoft executive Kevin McCabe (pictured) has joined the company in the newly created position of Vice President of Business Development. He will be based in San Francisco and will ... more...

Infographic: The Top 10 Tech M&As of 2013

Written on
February 18th 2014
Author
Adotas

ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike.  Infolinks has put together an infographic that highlights the top 10 deals for 2013. The infographic focuses on top acquires, money spent, top categories and the 15 biggest deals of all ... more...

The Exchange Lab Taps Ex-Microsoft/BBC Worldwide Senior Exec as Chairman

Written on
February 6th 2014
Author
AdotasWire

LONDON, NEW YORK & TORONTO, February 6, 2014 (ADOTAS) – The Exchange Lab, the world’s largest programmatic digital media marketplace, today announced the appointment of media leader Chris Dobson (pictured) as chairman of the company’s board of directors. Dobson was most recently at BBC Worldwide where he served as executive vice ... more...

IAB U.K. Leads Group on Mobile Programmatic Trading

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – Microsoft, Google and Flurry are among the companies represented in the Internet Advertising Bureau (IAB)  U.K.’s working group to address programmatic trading through mobile devices, which officially launches Feb. 18, according to The Drum (Glasgow, Scotland). The group seeks to promote awareness about the benefits of programmatic trading and provide ... more...

Mobile Marketing, Privacy on Tap for RampUp 2014

Written on
February 4th 2014
Author
AdotasWire

SAN FRANCISCO,February 4, 2014 (ADOTAS)–Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced that its agenda for the upcoming RampUp 2014 is now set and promises to cover many critical issues that will impact Chief Marketing Officers in the near future. ... more...

Localytics Raises $16M in Series C Financing to Drive Closed-Loop Mobile Marketing

Written on
February 4th 2014
Author
AdotasWire

BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use ... more...

5 Reasons the Digital Advertising Industry Is Lost

Written on
February 3rd 2014
Author
Jim Moar

ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing every day.  Digital advertisers now find themselves stuck between flawed paradigms and crumbling methodologies, ... more...