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Lost in Translation: Bridging the Chasm Between ‘Search Engine’ and ‘Marketing’ Through Entity Ads

Written on
June 13th 2013
Author
Murthy Nukala

ADOTAS — In the world of search engine marketing, there is ironically a large chasm between “search engine” and “marketing.” A search engine marketer’s (SEMs) day-to-day activities, including keyword selection, organizing keywords into ad groups, etc., have little in common with traditional marketing activities like audience segmentation, messaging, pricing and promotions. [...] more...

AFAIK: Brand Activation Association, Vobok, Datonics, SourceKnowledge

Written on
June 3rd 2013
Author
Mike Daly

ADOTAS — We sorted through the junk email to deliver you the most critical nuggets of information for today’s roundup. Here we go: Kraft Foods will be joining several other leading companies as presenters at the Brand Activation Association (BAA) West Coast conference Marketing to the Omni-Channel Shopper: Using Technology To Win [...] more...

IAB Blows Back Against Mozilla’s Cookie Policy

Written on
May 28th 2013
Author
Richard L. Tso

ADOTAS – The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors. This would prevent advertisers from effectively targeting consumers [...] more...

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered. If our site analytics are any indication, Synthesio’s study was spot on. Our coverage of the Xbox Reveal, which included [...] more...

From the Twitterverse: Gamers Hate On Xbox One

Written on
May 21st 2013
Author
Mike Daly

ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox One enables users to instantly switch between games, movies, music, the Web, Skype and live TV. But most of those following the reveal on Twitter are apparently gamers who don’t give [...] more...

Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined

Written on
May 21st 2013
Author
Adotas

ADOTAS — The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook Home operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. The Xbox has sparked [...] more...

Video: Xbox Reveal, 5/21/13

Written on
May 21st 2013
Author
Mike Daly

ADOTAS – Microsoft unveiled its next-generation Xbox today at a press conference at its Redmond, WA headquarters. Click “Read More…” below to watch the archived video directly from Microsoft. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F05%2Fwatch-it-live-xbox-reveal-521-at-1-p-m-edt10-a-m-pdt%2F'; addthis_title = 'Video%3A+Xbox+Reveal%2C+5%2F21%2F13'; addthis_pub [...] more...

An Interview with Jasper Mullarney, VP of Direct Response Advertising, Adknowledge

Written on
May 14th 2013
Author
Adotas

ADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only Google, Facebook and Microsoft’s Bing — and the largest among privately held digital advertising companies. A native of Wicklow, Ireland, Mullarney has 11 years of experience in online advertising. What’s your [...] more...

Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?

Written on
May 13th 2013
Author
Richard L. Tso

ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including [...] more...

AFAIK: DDB Worldwide, Unruly, SapientNitro, Covario/Rio SEO

Written on
May 13th 2013
Author
Mike Daly

ADOTAS – Here’s what rose to the top of our Monday morning mailbag: DDB Worldwide has appointed John Minty as Chief Operating Officer of DDB California. Minty will be working alongside DDB California CEO Mike Harris to lead the reinvention of the agency offering to spur renewed growth. In the [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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