microsoft



Amazon, Microsoft and Music Apps Rise to Top of Monthly Global App Index

Written on
May 27th 2014
Author
Mike Daly

ADOTAS – Today, App Annie released its latest monthly Apps Index, providing data from April 2014 on the top apps and publishers in the global app market across all app categories, excluding games. Notable findings: Amazon joined the Top Publishers rankings in April following the acquisition of Comics’ comiXology early in the ... more...

Digital Analytics Association Elects 2014-15 Directors and Officers

Written on
May 27th 2014
Author
Press Release

WAKEFIELD, Mass., May 27, 2014 (ADOTAS) – Incumbents Jim Sterne (pictured) and Eric Feinberg have been  re-elected to the Board of Directors of the Digital Analytics Association (DAA) for  2014-15. Sterne has also won another term as the board’s chairman. Board of Directors, the results of a global election held recently among ... more...

Adobe, CBS, Outlook Show Big Gains in Monthly Top Site Rankings

Written on
May 14th 2014
Author
Adotas

ADOTAS – Millward Brown Digital has released its data on the top 50 sites for April 2014. Some key highlights: Top gainers included Adobe (88.54% MoM increase), CBS (cbs.com with 128.55% YoY growth), and Microsoft’s Outlook (live.com saw 44.60% YoY growth). Not surprisingly, the first half of the month had taxpayers filing with ... more...

New Snapchat Features Could Pave the Way to Mobile Advertising

Written on
May 5th 2014
Author
Richard L. Tso

ADOTAS – Rumors are circulating that company known for its disappearing texts, videos and photos will be looking to raise another round of funding in the coming months, as it preps to solidify its position in the millennials market. Snapchat raised a $50 million Series C round of venture funding ... more...

MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
Press Release

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

Facebook’s Atlas Solutions Partners with Cross-Screen Ad Platform Innovid

Written on
March 5th 2014
Author
Richard L. Tso

ADOTAS — Tablets, smartphones, laptops are all competing for people’s attention these days, and the industry is embracing video as the ad format of choice across screens. Today, Facebook’s Atlas Solutions announced has enlisted the help of video ad company Innovid to provide agencies with the tools and insights to ... more...

iSocket Launches iFA (iSocket For Advertisers)

Written on
March 3rd 2014
Author
Press Release

SAN FRANCISCO, March 3, 2014 (ADOTAS) – iSocket, the leader in programmatic direct and sales automation, today announced that it has launched iFA (iSocket for Advertisers), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while dramatically reducing the chance of errors. ... more...

Ex-Microsoft Exec McCabe Joins iSocket as Vice President of Business Development

Written on
February 24th 2014
Author
Press Release

SAN FRANCISCO, February 24, 2014 (ADOTAS) — iSocket, the leader in programmatic direct and sales automation, today announced that former Microsoft executive Kevin McCabe (pictured) has joined the company in the newly created position of Vice President of Business Development. He will be based in San Francisco and will ... more...

Infographic: The Top 10 Tech M&As of 2013

Written on
February 18th 2014
Author
Adotas

ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike.  Infolinks has put together an infographic that highlights the top 10 deals for 2013. The infographic focuses on top acquires, money spent, top categories and the 15 biggest deals of all ... more...

The Exchange Lab Taps Ex-Microsoft/BBC Worldwide Senior Exec as Chairman

Written on
February 6th 2014
Author
Press Release

LONDON, NEW YORK & TORONTO, February 6, 2014 (ADOTAS) – The Exchange Lab, the world’s largest programmatic digital media marketplace, today announced the appointment of media leader Chris Dobson (pictured) as chairman of the company’s board of directors. Dobson was most recently at BBC Worldwide where he served as executive vice ... more...