microsoft-advertising



PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs, CraveOnline, RAPP

Written on
May 8th 2013
Author
Mike Daly

ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett (pictured) to the company’s Board of Directors. Barrett’s role takes effect immediately. He ... more...

Microsoft Exec Tells ‘Story Behind the Story: Why We Sold Atlas to Facebook’

Written on
February 28th 2013
Author
Adotas

From Tom Phillips, senior director of communications, on the Microsoft Advertising blog: You may have heard today that Microsoft announced its intent to sell the Atlas Advertiser Suite to Facebook. Our reasons for wanting to sell Atlas are really pretty  simple: the time was right; the agreement allows us to focus more aggressively ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...

Case Study: Dwell Rate Skyrockets with Microsoft Advertising Filmstrip

Written on
March 12th 2012
Author
Brian LaRue

ADOTAS – Let’s say you’re a major brand looking to build awareness of what you can offer — even if your parent company is a household name. What can you do to send a winning message over the millions of user you’re capable or reaching? That’s the core issue Microsoft ... more...

Microsoft adCenter Upgrades, Promises More to Come

Written on
August 8th 2011
Author
Gavin Dunaway

ADOTAS – The big news from the latest Yahoo’s walk of shame — I mean, earnings report — was that display sales growth, typically a Yahoo! stronghold, had slipped from 10% to 5% between the first and second quarters. Much of this was due to display revenue taking a dive in ... more...

Quick Hits: Google Checkout, Microsoft Advertising and More

Written on
June 2nd 2011
Author
Gavin Dunaway

ADOTAS – Apparently because they make search results pages too crowded, Google is killing the ability for etail AdWords advertisers to include a Google Checkout button in their ads. However,  the badges will continue to be displayed in product searches. “We’re making this change to improve the user experience on Google ... more...

Brand Affinity Technologies teams up with Microsoft

Written on
May 4th 2009
Author
Edward Barrera

ADOTAS — Brand Affinity Technologies has matched up with another celebrity – Microsoft. BAT has chosen Microsoft Advertising to be its first preferred online publisher portal. Using BAT’s Platform, advertisers and agencies can easily secure talent and launch national and locally targeted campaigns in a matter of days.  The company matches ... more...