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Microtargeting: The Key to Unlocking the Doors to the White House

Written on
October 26th 2012
Author
Whitney Sommers

With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data provided ... more...