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Ford Plugs “Innovations” with New Microsite

Written on: September 11th 2006
Author: Editor

As part of its “Driving American Innovation” campaign, Ford has launched a website that highlights Ford’s “innovations” in automotive, safety, and alternative fuels technology. Visitors are greeted by a video of CEO Bill Ford. The site features an interactive video presentation about flex-fuel vehicles, fun animated characters who illustrate Ford’s safety [...] more...

IKEA Shows Off Closet Space with Swedish Microsite

Written on: September 8th 2006
Author: Lauren Kerensky

Americans may take their organized, accessorized, walk-in closet spaces for granted, but in Sweden, the long-neglected closet is marked to be the next big thing in home decoration. To start spreading stylish ideas, homegrown furnishing retailer IKEA has launched a Swedish microsite that perpetuates the company’s quirky and amusing advertising [...] more...

Crest Rolls Out Age-Defying Campaign

Written on: January 20th 2006
Author: Jaime Gottlieb

Aren’t you glad teeth whitening has replaced the wooden chompers of Washington and the golden bling of Master P? If nothing else, pearly whites certainly shed some years from our face. This is exactly the inspiration that Procter & Gamble’s Crest is drawing from in their latest ad campaign for [...] more...

Subaru Drives Traffic with its First Ever Microsite

Written on: January 18th 2006
Author: Jaime Gottlieb

This past Friday the 13th (an inauspicious day if ever there was one), Subaru UK Ltd. launched its first ever microsite—timed to coincide with the unveiling of the brand’s 2006 Impreza model at last weekend’s Autosport International Show in Birmingham, England. The microsite - which is part of a larger campaign [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...