michael-radigan
When Measurement Makes Better Execution
ADOTAS — Sometimes measurement can kill you. Remember being a kid and coming in last in a race? Made you want to give up, didn’t it? Nothing saps the spirit like coming in last. But sometimes measurement can inspire you. I know a guy who is a competitive runner, but he [...] more...
Meeting Wars: The CMO’s Pain
ADOTAS — Every time you’re in a meeting with a CMO, don’t you get the impression they’re in a slow burn of pain, especially in big meetings with all of their channel and marketing experts present? Why? Because the CMO’s teams are constantly battling each other for attention (and budget). It doesn’t [...] more...
The CMO Screams: Marketing Metrics for the Corner Office!
ADOTAS — Sometimes I think we marketing people are deaf. When CMOs and top marketing decision-makers speak, what has become their loudest and most common refrain? They want to know which marketing and advertising programs are most effective. The CEO and the CFO are nagging endlessly about cutting the marketing budget [...] more...
Brick-and-mortar a digital necessity
ADOTAS — Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I say: [...] more...
If 2008 Was All About Content…
ADOTAS EXCLUSIVE –2009 is all about access (to your customers). Search. Facebook. Twitter. iPhone. Blackberry Storm. Blogs galore. The list goes on and on. You name it, customers are out there. But who are they talking to? If you want to grow your business, then the answer should be you. The value [...] more...
Email Marketing in a Handheld World
ADOTAS EXCLUSIVE — It used to be email was simple — it was just text. The recipient merely had to be literate to get the message. Then came HTML and, well, since then making sure a message gets through to the user just keeps getting more and more whacky. The latest [...] more...
Naughty Or Nice?
ADOTAS EXCLUSIVE — ’Tis the season to be making lists, checking them twice and finding out who’s been naughty or nice. So in that spirit, I give you my top three thoughts on how an agency-client relationship might get on the naughty list, and how you might be able to [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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