metrics



The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

Written on
April 2nd 2014
Author
Mike Daly

ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. In collaboration with the IAB’s Emerging Innovations Task Force, ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

Written on
December 31st 2013
Author
Ben Swiss

EDITOR’S NOTE: This article, originally published on March 20, 2013, placed at No. 3 in our 20 most popular articles of the year. ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...

It’s the 1940s All Over Again in the Digital Video Ad Market

Written on
October 21st 2013
Author
Avi Brown

ADOTAS — On July 1, 1941, Americans tuning into a baseball game between the Brooklyn Dodgers and Philadelphia Phillies on their grainy black-and-white television sets saw something for the very first time: a commercial. The 10-second ad for Bulova watches, aired by NBC affiliate WNBT, was the world’s first TV commercial. Today’s ... more...

Anametrix Unveils Real-Time, Multichannel Analytics for Media & Publishing

Written on
October 15th 2013
Author
AdotasWire

NEW YORK, October 15, 2013 (ADOTAS) – Today at The Pivot Conference, Anametrix, the first cloud-based, real-time marketing analytics platform, introduced Anametrix for News and Entertainment Media. Optimized for multi-platform media and publishing companies, Anametrix offers news and entertainment media real-time decision-support by connecting web, social and media-specific reference sources, ... more...

Brand Vs. Direct Response: It’s All In How You Set The Table

Written on
September 5th 2013
Author
Eric Bosco

ADOTAS — Recently, someone not in the advertising business asked me why brand campaigns were so much different from performance campaigns in terms of delivery. After having been in the industry for close to a decade, this seems intuitively obvious to me, but I admit it was hard to articulate. ... more...