metrics
Measuring Brand Engagement Through Retargeting
ADOTAS - It’s widely accepted that engagement is one of the more prevalent methods for measuring success when it comes to advertisers building brand awareness and establishing a stronger relationship with their customers. While retargeting has grown into one of the most productive tools for online marketers to drive sales, an [...] more...
MediaMind Gets Accurate Cookie-Based Measurements Accredited
ADOTAS – The Media Rating Council gave the thumbs up to MediaMind’s Unique Impressions and Average Frequency metrics under the IAB’s Audience Reach Measurement guidelines. The metrics, now available for clients, have the ability to identify when cookies are deleted and adjust metrics accordingly, enabling more accurate cookie-based measurements that Mediamind [...] more...
Warp Speed Ahead: Digital Marketing in 2011
ADOTAS – 2010: A year that saw the economy just starting to pick up its pace while our industry was moving at breakneck speed. If you stopped long enough to try and define things like “new media,” you probably missed out on the opportunities that followed. Things move fast. And as [...] more...
Online Gets a Grip on GRPs
ADOTAS – Traditional advertisers are old, they can’t keep up with all these doodads the kids are playing with like Friendface or The Google. But they gotta reach those young demographics (I think the youths are calling them demos?) so give them something they can relate to: gross rating points Gross [...] more...
Measuring the Impact of Social Media
ADOTAS – Through social media it is possible for businesses to connect with hundreds of millions of customers and prospects around the world. Many businesses have already launched Facebook sites and Twitter accounts, and are actively engaging with their fans and followers. However, the majority of online marketers have no idea [...] more...
Too Much Data, Too Little Insight
ADOTAS – Digital marketers are inundated with data, yet struggle to quantify program performance. This seeming contradiction — tons of data but only a rudimentary understanding of effectiveness — is prevalent across the digital landscape. However, there are solutions to help rise from the tsunami of data with insightful knowledge [...] more...
Social Metrics Startup Nuconomy Bought by LivePerson
ADOTAS – Harnessing the power of social media is more than setting up a Facebook fan page. Just like display and search, analytics are necessary to asses the effectiveness of social media campaigns, and companies with innovative engagement measurement tools, such as Nuconomy, are garnering the interest of marketers. Hence why [...] more...
Greener Pastures Beyond the Click
ADOTAS – Measurability can be one of the biggest advantages of online advertising; however, it can also be one of the greatest disadvantages — if not used effectively. The online advertising industry notoriously relies on “the click” to determine display advertising effectiveness. Unfortunately, recent research shows that not only are click-through [...] more...
A “Hit” Don’t Mean Sh*t!
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department. The company had surpassed [...] more...
Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing
For many large clients, the web channel’s impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy. [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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