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A “Hit” Don’t Mean Sh*t!

Written on
October 23rd 2007
Author
Steve M. Parker Jr.

On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front.  It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department.  The company had surpassed [...] more...

Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing

Written on
April 2nd 2007
Author
Gary Angel

For many large clients, the web channel’s impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy. [...] more...

The Analytics Assessment: Gary Angel Goes One-on-One with Web Analytics Guru Eric Peterson

Written on
February 16th 2007
Author
Gary Angel

Eric Peterson (pictured) is one of — if not the - leading figure(s) in web analytics. He, along with Jim Sterne, has been instrumental in building a community around web analytics and establishing it as a discipline. Eric is one of those pretty rare people who functions well at every [...] more...

Is Your Agency Single & Looking? How Proposal Request Response is Akin to a Blind Date

Written on
August 7th 2006
Author
Rebecca Churilla

In the agency world, responding to requests for proposals (RFPs) is a bit like repeatedly going on blind dates. It’s always tenuous that you’ll get a call back and often the morning after is spent dissecting what went well and any faux pas that may have been committed. The process [...] more...

IGA, Interpret Team Up to Measure In-Game Ads

Written on
July 21st 2006
Author
Editor

To correspond with the rising popularity of in-game advertising, IGA Worldwide and Interpret LLC have developed a rating system to measure the value of in-game ad venues. The measurement currency, known as Gameasure, is fed data from thousands of gamers that play games at least once a week, and provides [...] more...

What Happened to Reach? Doesn’t Anyone Want to Talk About Online Reach/Frequency Anymore?

Written on
February 23rd 2006
Author
Joel Lunenfeld

It’s late February 2006 and so far you haven’t had to give a “Why Online Advertising?” presentation to any of your clients. You’ve gotten a hefty increase in budget and have even been present at the “adult table” during communication strategy discussions. You’re feeling pretty grown up, aren’t [...] more...


Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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