metrics
A “Hit” Don’t Mean Sh*t!
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department. The company had surpassed [...] more...
Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing
For many large clients, the web channel’s impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy. [...] more...
The Analytics Assessment: Gary Angel Goes One-on-One with Web Analytics Guru Eric Peterson
Eric Peterson (pictured) is one of — if not the - leading figure(s) in web analytics. He, along with Jim Sterne, has been instrumental in building a community around web analytics and establishing it as a discipline. Eric is one of those pretty rare people who functions well at every [...] more...
Is Your Agency Single & Looking? How Proposal Request Response is Akin to a Blind Date
In the agency world, responding to requests for proposals (RFPs) is a bit like repeatedly going on blind dates. It’s always tenuous that you’ll get a call back and often the morning after is spent dissecting what went well and any faux pas that may have been committed. The process [...] more...
IGA, Interpret Team Up to Measure In-Game Ads
To correspond with the rising popularity of in-game advertising, IGA Worldwide and Interpret LLC have developed a rating system to measure the value of in-game ad venues. The measurement currency, known as Gameasure, is fed data from thousands of gamers that play games at least once a week, and provides [...] more...
What Happened to Reach? Doesn’t Anyone Want to Talk About Online Reach/Frequency Anymore?
It’s late February 2006 and so far you haven’t had to give a “Why Online Advertising?” presentation to any of your clients. You’ve gotten a hefty increase in budget and have even been present at the “adult table” during communication strategy discussions. You’re feeling pretty grown up, aren’t [...] more...
Latest News
- FCC To Mull Free Internet Plan December 2nd 2008
- Yahoo’s Price Target Slashed December 2nd 2008
- Facebook Connect, The “New Social Web” December 2nd 2008
- The FeedRoom Eats Up Clearstory Systems December 2nd 2008
- Yahoo and MSN: An Arranged Marriage December 2nd 2008
- Industry Shake-Ups, Hires: Phorm, 1020 Placecast, WebMD December 2nd 2008
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
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- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)

