metrics



Netmining Partners with Moat to Deliver Detailed Analysis and At-a-Glance Reports

Written on
May 28th 2015
Author
Adotas

Netmining, a provider of programmatic data-driven targeting solutions, announces its partnership with Moat, a SaaS analytics and intelligence firm, to provide clients with enhanced insights for more effective digital marketing. The new reporting capabilities include detailed analysis and at-a-glance reports on ad marketing activity, performance and audience quality, as well ... more...

BrightRoll Insights Introduces Advanced Research and Reporting for Programmatic Video

Written on
January 20th 2015
Author
Press Release

Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience composition, ... more...

DoubleVerify Granted Accreditation for Digital Video Impression Quality Solution

Written on
January 13th 2015
Author
Press Release

DoubleVerify, the digital performance solutions company, has been granted accreditation from the Media Rating Council for the company’s next-generation digital impression quality suite — now including video ad viewability — which provides advertisers and their media partners with greater transparency and control over the quality of their digital promotion. DoubleVerify’s Video+ ... more...

Videology Questions Reliability Of Viewability Metrics On Successful Campaigns

Written on
December 17th 2014
Author
Adotas

Videology, a video advertising technology platform, today released research findings on viewable video impressions that illustrate the complexities still surrounding the use of viewability ratings to evaluate an ads effectiveness. According to IAB minimum standards, for an in-stream video ad, 50% of its area must be displayed for ... more...

Return Path Aims to Better Measure Consumer Brands’ Marketing Performance with New Patent

Written on
September 30th 2014
Author
Adotas

Return Path, a premium email marketing company, has recently been awarded a patent for measuring inbox placement. The patent was issued for incorporating multiple data sources into a method and system for monitoring the deliverability of email and specifically for determining how each is applied to measure inbox placement rates. According ... more...

New Sizmek Audience Suite Delivers Unified View of Sizmek Performance Metrics

Written on
July 10th 2014
Author
Press Release

(ADOTAS) New York, NY, July 10, 2014 – Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, ... more...

Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...

The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

Written on
April 2nd 2014
Author
Mike Daly

ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. In collaboration with the IAB’s Emerging Innovations Task Force, ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...