metrics
Social Metrics Startup Nuconomy Bought by LivePerson
ADOTAS – Harnessing the power of social media is more than setting up a Facebook fan page. Just like display and search, analytics are necessary to asses the effectiveness of social media campaigns, and companies with innovative engagement measurement tools, such as Nuconomy, are garnering the interest of marketers. Hence why [...] more...
Greener Pastures Beyond the Click
ADOTAS – Measurability can be one of the biggest advantages of online advertising; however, it can also be one of the greatest disadvantages — if not used effectively. The online advertising industry notoriously relies on “the click” to determine display advertising effectiveness. Unfortunately, recent research shows that not only are click-through [...] more...
A “Hit” Don’t Mean Sh*t!
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department. The company had surpassed [...] more...
Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing
For many large clients, the web channel’s impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy. [...] more...
The Analytics Assessment: Gary Angel Goes One-on-One with Web Analytics Guru Eric Peterson
Eric Peterson (pictured) is one of — if not the – leading figure(s) in web analytics. He, along with Jim Sterne, has been instrumental in building a community around web analytics and establishing it as a discipline. Eric is one of those pretty rare people who functions well at every [...] more...
Is Your Agency Single & Looking? How Proposal Request Response is Akin to a Blind Date
In the agency world, responding to requests for proposals (RFPs) is a bit like repeatedly going on blind dates. It’s always tenuous that you’ll get a call back and often the morning after is spent dissecting what went well and any faux pas that may have been committed. The process [...] more...
IGA, Interpret Team Up to Measure In-Game Ads
To correspond with the rising popularity of in-game advertising, IGA Worldwide and Interpret LLC have developed a rating system to measure the value of in-game ad venues. The measurement currency, known as Gameasure, is fed data from thousands of gamers that play games at least once a week, and provides [...] more...
What Happened to Reach? Doesn’t Anyone Want to Talk About Online Reach/Frequency Anymore?
It’s late February 2006 and so far you haven’t had to give a “Why Online Advertising?” presentation to any of your clients. You’ve gotten a hefty increase in budget and have even been present at the “adult table” during communication strategy discussions. You’re feeling pretty grown up, aren’t [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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