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Marketing Attribution: Mapping the Digital Engagement Path

Written on
April 15th 2013
Author
Daniel Laury

ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across multiple visits, devices, and touch points. As they travel along the digital engagement path, from ad to [...] more...

5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

Written on
March 20th 2013
Author
Ben Swiss

ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car salesman on the test drive of a lifetime serves as a reminder of how powerful this strategy can be. As of the writing of [...] more...

POV: How Google Author Rank Works and How To Leverage It Best for SEO

Written on
March 19th 2013
Author
Mike Daly

Covario SEO manager Michael Martin has posted a POV piece about Google Author Rank and its implications. In the article, “Author Rank Within Google: How Covario Feels Author Rank Works and How to Leverage it Best for SEO,” Martin discusses the following points: What is Author Rank and Why Does it Matter? How [...] more...

Pinterest’s New Analytics Features Show Openness to Marketing and a Move toward Monetization

Written on
March 13th 2013
Author
Danny Maloney

In a blog post yesterday morning, Pinterest announced its first analytics features to the world. When Pinterest notified us this was coming at PinLeague, I was simultaneously excited and terrified. As the largest third-party Pinterest Analytics tool, you can imagine how anxious we were to see the features. That said, now that we have we’re super psyched about [...] more...

5 Metrics for a Successful Performance Marketing Campaign

Written on
February 25th 2013
Author
Matt Swan

How can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the success of an affiliate campaign. However, there are a number of other measurements beyond simply the number of transactions that should be taken into account. 1. Quality of Customers referred through [...] more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 [...] more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
January 14th 2013
Author
Richard L. Tso

Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore. Impressions are still an industry standard, with CPMs used as a way to quantify the ad [...] more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep [...] more...

AdSafe Media Rebrands as Integral Ad Science

Written on
November 30th 2012
Author
AdotasWire

NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing [...] more...

Ad4Game Deploys Infobright to Support Advertising Service Focused on Internet Gaming Audience

Written on
November 7th 2012
Author
Mike Daly

ad: tech NY, NEW YORK (November 7, 2012) – Infobright today announced that Ad4Game, one of the Internet’s leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support analysis of growing volumes of metrics that the company uses to optimize the performance of ad campaigns that run on [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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