» Adotas

mergers

Consolidating Rich Media: Why the Industry’s M&A Plays Out like “Deal or No Deal!”

Written on: November 16th 2006
Author: Chris Saridakis

We’ve been reading excessively about the Google YouTube purchase, which once again focuses the ad and marketing industry’s attention toward mergers and acquisitions. Of course, rich media circles have also been somewhat abuzz around DoubleClick’s recent acquisition of KlipMart and Yahoo’s acquisition of AdInterax. It seems this new cycle of [...] more...

ClickTracks Merges with J.L. Halsey

Written on: August 23rd 2006
Author: Editor

ClickTracks, a web analytics company, has announced its merger with e-marketing firm J.L. Halsey. ClickTracks analytics are one part of several integrated products that include email marketing and web content management for small and mid-sized businesses. As a subsidiary of J.L. Halsey, ClickTracks will receive enhanced product development, marketing, sales [...] more...

MediaWhiz Merges with GRS

Written on: April 11th 2006
Author: Editor

Today marked the union of Global Resource Systems (GRS) and MediaWhiz, which in turn forms one of the largest providers of online performance marketing services. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and will provide further growth capital [...] more...

Media Mergers & Acquisitions Surge in ‘05

Written on: January 5th 2006
Author: Editor

According to a study by investment banking services firm JEGI, 2005 proved to be a robust year for M&A amongst the media and information industries, reaching levels not seen since the initial dotcom apex in 2000. JEGI reports that 2005 saw 525 deals totaling $56 billion in value across 11 [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...