mergers
Justice Department Delays AT&T/T-Mobile Antitrust Case
ADOTAS – The U.S. Justice Department wants to postpone its antitrust case aiming to block ‘s AT&T’s acquisition of T-Mobile, and today Justice Department attorney Joseph Wayland proposed that delay in court. The trial was originally scheduled to begin in February of 2012. According to Wayland’s statement, because AT&T withdrew [...] more...
Consolidating Rich Media: Why the Industry’s M&A Plays Out like “Deal or No Deal!”
We’ve been reading excessively about the Google YouTube purchase, which once again focuses the ad and marketing industry’s attention toward mergers and acquisitions. Of course, rich media circles have also been somewhat abuzz around DoubleClick’s recent acquisition of KlipMart and Yahoo’s acquisition of AdInterax. It seems this new cycle of [...] more...
ClickTracks Merges with J.L. Halsey
ClickTracks, a web analytics company, has announced its merger with e-marketing firm J.L. Halsey. ClickTracks analytics are one part of several integrated products that include email marketing and web content management for small and mid-sized businesses. As a subsidiary of J.L. Halsey, ClickTracks will receive enhanced product development, marketing, sales [...] more...
MediaWhiz Merges with GRS
Today marked the union of Global Resource Systems (GRS) and MediaWhiz, which in turn forms one of the largest providers of online performance marketing services. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and will provide further growth capital [...] more...
Media Mergers & Acquisitions Surge in ’05
According to a study by investment banking services firm JEGI, 2005 proved to be a robust year for M&A amongst the media and information industries, reaching levels not seen since the initial dotcom apex in 2000. JEGI reports that 2005 saw 525 deals totaling $56 billion in value across 11 [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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