merger
Media-Buying System Rivals DDS and MediaBank Shack Up
ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, [...] more...
AOL & HuffPo: The Portal’s Last Gasp?
Oh, Arianna, how you woo… Now you’ve got AOL CEO Tim Armstrong eating out of your well-manicured hand. Almost literally — according to her diary of the events leading to the merger of AOL and HuffingtonPost, Armstrong first brought it up when he came to her house for lunch — perhaps [...] more...
Epic-Connexus Merger Exhibits the Power of Scale
ADOTAS – Epic Advertising CEO Don Mathis claims he is a healthy combination of very happy and very tired. He has been burning the midnight oil to seal the merger between Epic and Connexus, sorting through last minute issues and the technicalities and legalese inherent in the conjoining of two [...] more...
Consumer Advocates Pooh-Pooh Google-AdMob Deal
ADOTAS – When Google announced its plans to acquire mobile ad network AdMob, we were ready to bow and kiss the ring of the new mobile ad king. Alas, we forgot that maxim about counting your chickens before they hatch. Last week the Federal Trade Commission (known as the Grinch at [...] more...
Yelp Abandons Google at the Altar
ADOTAS – Google has laid half more than a billion dollars in front of you. Why on earth would you walk away? That’s what people are wondering this morning as Yelp decided nah, it didn’t want to be acquired by Google. Yelp CEO Jeremy Stoppleman, ever the tease, apparently called off [...] more...
Brightkite and Limbo merge
ADOTAS — While Facebook and MySpace get most of the digital ink, smaller social networks are joining forces. Limbo and Brightkite have merged to form a location-based social discovery service. The combined entity will have more than two million unique monthly users, award-winning products, strong advertising revenues and a highly experienced [...] more...
CBS Pumps Up Online Radio Empire With Yahoo Deal
ADOTAS – CBS Radio is extending its online reach in a new deal with Yahoo’s free Internet radio service, Launchcast Radio. The service boasts about 150 stations. Early next year, the companies stations will be combined and CBS will take on advertising sales duties for all. Earlier this year, CBS took [...] more...
The FeedRoom Eats Up Clearstory Systems
ADOTAS – Clearstory Systems, a developer of digital asset management software, has been snapped up by The FeedRoom, an online video provider. Financial terms of the deal were not disclosed. The buy will allow The FeedRoom to expand its digital asset management abilities – from rich media to video. With the [...] more...
Microsoft, Yahoo Search Deal a No-Go
ADOTAS – On Sunday, The Times of London reported on a deal that would have Microsoft picking up Yahoo’s search business for $20 billion. The only problem? It is “total fiction” according to former Fox Interactive Media president Ross Levinsohn, as reported on AllThingsDigital. The $20 billion search deal smelled fishy [...] more...
Twitter Rejects Facebook — For Now
ADOTAS — Twitter has said “no” to Facebook in probably more than 140 words. While rumors of Facebook acquiring the company, which is completely dependent on investors for revenue, were initially dismissed, serious talks ended only three weeks ago with Facebook offering $500 million in stock, according to the Wall Street [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
