mercedes-benz



Super Bowl: Social Engagement Increases 5%, Mobile Usage Up 132%

Written on
February 4th 2013
Author
Adotas

Many marketers looked beyond the $4 million price tag on ads this year by putting additional emphasis on their engagement with fans online. Social media engagement rose 5% this year as ad campaigns drove viewers to the web, audiences’ attention was taken to the second screen with 132% increase in mobile ... more...

Q: Hot Model. Luxury Sports Car. What Could Possibly Go Wrong?

Written on
January 23rd 2013
Author
Mike Daly

A: Pretty much everything. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fq-hot-model-luxury-sports-car-what-could-possibly-go-wrong%2F'; addthis_title = 'Q%3A+Hot+Model.+Luxury+Sports+Car.+What+Could+Possibly+Go+Wrong%3F'; addthis_pub = 'adotas'; more...

B2B Marketing Gets Social with Bizo Marketing Platform, Self-Service Edition

Written on
November 13th 2012
Author
Press Release

SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their ... more...

Mercedes-Benz USA Offers Mobile Users Customized, Luxury Brand Experience On-The-Go

Written on
October 17th 2012
Author
Press Release

MONTVALE, NJ (October 16, 2012) – Mercedes-Benz USA (MBUSA) has introduced an enhanced mobile version of mbusa.com that enables it to communicate key brand and product attributes to customers, provide valuable vehicle information and ensure that customers are efficiently connected with Mercedes-Benz dealers at any time from their mobile device. ... more...

Bizo Introduces Two Powerful New Ways to Move B2B Prospects Through the Sales Funnel

Written on
September 19th 2012
Author
Press Release

SAN FRANCISCO (September 18, 2012) – At the Salesforce.com Dreamforce conference, business audience marketing company Bizo introduced two new solutions designed to help business marketers more efficiently move prospects through the sales and marketing funnel. More than 500 brands, and their agency partners, count on Bizo to more effectively ... more...

LIVE VIDEO: IMG, Rightster and YouTube Offer Expanded Fashion Week Vid Offerings

Written on
September 6th 2012
Author
PR

IMG Fashion, a division of IMG Worldwide, global sports, fashion and media company, in conjunction with Rightster and YouTube, today announced that live stream and video on-demand content from Mercedes-Benz Fashion Week in New York will be distributed across a global platform providing ... more...

Mercedes Creates Invitation-Only Network for Gen Y

Written on
November 17th 2008
Author
Kathleen

ADOTAS – Mercedes-Benz has created an online customer community for Generation Y in a bid to tap into their paradigm – and then turn around and market the hell out of them of course. The company has teamed up with Passenger to create the invite-only community, dubbed Generation Benz. “Mercedes-Benz has ... more...