men



Pew Research: Women Lead Men in Social Media Usage, Except on LinkedIn

Written on
January 3rd 2014
Author
Richard L. Tso

ADOTAS – Marketers already know that women dominate usage of social media platforms like Pinterest but according to a new study published by Pew, women in fact dominate virtually every other social network channel except for LinkedIn. Today, 73 percent of adults online are now using a social networking platform to ... more...

Study Finds Influential Millennial Men are Enthusiastic About Advertising; 89% Recall Online Ads

Written on
November 14th 2013
Author
Press Release

LOS ANGELES, November 14, 2013 (ADOTAS) – Evolve Media’s CraveOnline Media, the largest online male lifestyle publisher, announced results today from a comScore study titled, “The Male Millennial Influencer Study.” According to the study, one in seven millennial men self-identify as an influencer.  With the purpose of learning more about ... more...

Men, Women and Their Relationship with … Their Phones (and Mobile Advertising)

Written on
February 14th 2013
Author
Eric Taylor

Happy Valentine’s Day!  As our present to all the lovebirds out there, we at the Marchex Institute took a data dive into the various phone habits of Mars and Venus. We gathered some pretty interesting information about how men and women act – get ready for this – differently on ... more...

Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains

Written on
January 29th 2013
Author
Caroline Winnett

Are men really from Mars and women from Venus?  That question has been on the minds of marketers and brands for years, especially as we approach Madison Avenue’s seminal event: Super Bowl Sunday. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! With a captivated audience that includes both men ... more...

Boys will be Boys Online: ADOTAS Surveys the Wanderlust and Whims of the 18-34 Male Web Audience

Written on
October 18th 2006
Author
Sarah Novotny

As part of our ongoing efforts to gauge the current online behavior of the 18-34 male demographic, ADOTAS recently conducted a survey run across four networks, inquiring about initial Internet intent, purchasing habits, multitasking patterns and preferred verticals. Our first step was to get outside perspective from an authoritative source on ... more...

AskMen.com

Written on
January 4th 2006
Author
Sarah Novotny

What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men’s lifestyle destination. AskMen.com runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and ... more...