meebo
Welcome Aboard: Brody Bumped Up at AOL as Levick Plans Exit
ADOTAS – Ned Brody is moving up to the position of chief revenue officer and president of AOL Advertising, basically replacing Jeff Levick who will be leaving after a six-week transition period. (Nicholas Carlson over at Business Insider has sources suggesting CEO Tim Armstrong was doing Levick’s job and making [...] more...
Welcome Aboard: Colleran Becomes Buddy Media Advisor
ADOTAS – Kevin Colleran, Facebook’s first ad sales executive, is joining Facebook brand platform manager Buddy Media’s board of advisors. Colleran is leaving the social network next month after six-and-a-half years, making his tenure second to only cofounder and CEO Mark Zuckerberg. Colleran will find good company on the board, [...] more...
Cheetos Rewards Goofing Off Through Meebo Quests
ADOTAS – Cheetos and its spokes-cheetah Chester want everyone to take a break. Start goofing off on the web right now — only make sure you’re logging your break time into social dashboard Meebo’s web check-in system. The snack brand is running the first sponsored campaign on Meebo’s Quest platform, a [...] more...
Before IPO, Advertising Comes to Skype
ADOTAS – Not even our phone calls are safe from advertising! Well, actually they haven’t been for a while if you consider telemarketers or even LiveWire Mobile’s ringback tones, which enable advertising as you wait for the guy on the other end to pick up. Besides that, Skype’s new display ads [...] more...
Meebo Gets In Psychographic Mindset
ADOTAS – In the last year, online IM service Meebo has successfully transformed into a comprehensive social dashboard. The last few months have seen development upon development: after giving users the ability to check into their favorite websites in November and closing a Series D round of funding with $25 million, [...] more...
Milestones: Meebo, DBG, Appcelerator and Lijit
ADOTAS – On New Year’s Eve, I was surprised that most of my friends seemed as anxious to get 2010 behind them as I was — it wasn’t a bad year, but it was long and exhausting. However, a lot of companies in the interactive advertising industry can boast about [...] more...
Meebo Looking More Like a Social Network
ADOTAS – Offline check-ins have been surprisingly popular, so why not apply the same theory to online wayfaring? In addition to new user profile pages and a browser extension, tomorrow social dashboard Meebo will introduce the ability for users to check in to their favorite websites. All these appendages make Meebo [...] more...
Media Mixers: Meebo Turns Five With a Bash
ADOTAS – Thanks to the Meebo gang for last night’s awesome party in NYC, celebrating the instant messenger’s fifth anniversary. Once again I found myself at another online advertising party on Manhattan’s Far West Side, mingling with the likes of OMD, Mediacom, MediaVest and several other high-profile agencies. The party included [...] more...
Wall Street Journal asks iPhone users, Want to pay for that app?
ADOTAS — A quick news glance around the webosphere. Newspaper publisher Gannett will cut between 1,000 and 2,000 jobs out of its 41,500-person work force in response to continuing revenue declines. (WSJ) Penny Baldwin, a former top exec at Young & Rubicam, has become Yahoo’s SVP of global integrated marketing and brand [...] more...
Meebo To Launch IM Service With 35 Partners
ADOTAS – Meebo, an online IM shop, plans to launch a syndicated IM service with 35 partners including Sugar Inc., Tagged and Flixster, MediaPost reports. Ads will be placed on chat apps and revenue will be shared with Meebo and its partner sites, which will reach roughly 70 million people. – Express [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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