mediawhiz

Quite the Crowd at Affiliate Summit Meet Market

Written on: August 22nd 2011
Author: Gavin Dunaway

ADOTAS – Affiliate Summit East 2011 kicked off on Sunday in the Hilton New York with the Meet Market, a jam-packed networking with agencies, affiliates, networks and merchants chatting away about offers, CPAs and… Well, the locations of the hottest parties, of course. I said hi to the Blue Phoenix Media crew, [...] more...

Hiring Round-Up: Ads-Click, Firemedia, MediaWhiz

Written on: June 10th 2008
Author: Kathleen

ADOTAS – Lots of industry activity today. Contextual and mobile ad shop Ads-Click, which just raised $3 million in a funding round led by BayTech Venture Capital, has appointed Christopher Wagner to be its CEO. Wagner replaces Pascal Rossini, Ads-Click’s founder. Rossini will stay on board as chief strategy officer. A gaggle [...] more...

MediaWhiz Snaps Up LeadROI’s Management System

Written on: April 9th 2008
Author: Kathleen

ADOTAS – Online marketing company MediaWhiz today announced that it has acquired LeadROI’s Lead Management System. The company says its new system will enhance MediaWhiz’s lead generation service offerings and help clients manage and optimize their lead-generation campaigns. “The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes [...] more...

Growing Up: The Rise of Media Whiz – CEO Jonathan Shapiro Speaks Out

Written on: May 24th 2007
Author: Sarah Novotny

ADOTAS editor and owner spent a few minutes getting to know Jonathan Shapiro, a man whose career has profoundly influenced the rise of the internet revolution through its infancy and stands ready to determine its more mature direction, purpose, and continuing evolution. Background Jonathan Shapiro is Chief Executive Officer of MediaWhiz Holdings, [...] more...

ReviewMe Paid Blogging Hits 4,000

Written on: November 29th 2006
Author: Sarah Novotny

Paid blogging service ReviewMe, which pays bloggers to post about other websites, products and services, has announced that it now has about 4,000 participating bloggers and has injected more than 200 paid reviews into the blogosphere. ReviewMe, launched by text link advertising company TextLinkAds earlier this month, requires bloggers to disclose [...] more...

Judge Sides with MediaWhiz in Email Marketing Case

Written on: November 27th 2006
Author: Sarah Novotny

Today, performance marketing firm MediaWhiz stated that a California Superior Court judge has ruled in favor of its WhiteDelivery division and four other defendants, rejecting all of a plaintiff’s claims that included practices including sending unsolicited email. In court, Judge Neal Cabrinha ruled against Infinite Monkey, the plaintiff that allegedly purchased [...] more...

MediaWhiz Acquires Text Link Ads

Written on: November 8th 2006
Author: Sarah Novotny

Performance-based marketing outfit MediaWhiz announced yesterday that it has acquired Text Link Ads (TLA), with the former aiming to expand its online marketing services platform to include text link advertisements. Private equity firm Lake Capital, which invested in MediaWhiz in August 2005, provided additional capital to fund this transaction. Founded in [...] more...

MediaWhiz Merges with GRS

Written on: April 11th 2006
Author: Sarah Novotny

Today marked the union of Global Resource Systems (GRS) and MediaWhiz, which in turn forms one of the largest providers of online performance marketing services. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and will provide further growth capital [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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