mediaplex



ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

ValueClick’s Mediaplex Unveils Targeting Suite

Written on
December 10th 2008
Author
Kathleen

ADOTAS – Mediaplex, ValueClick’s technology arm, has released its Dynamic Behavioral Targeting suite, the company said. The suite was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve one-to-one messaging. The solution aims to enable clients to determine who they want to target based on previous behavior and ... more...

Study: 70% of Conversions Influenced by Multiple Channels

Written on
June 11th 2008
Author
Kathleen

ADOTAS – Mediaplex, ValueClick’s technology arm, has released a Path to Conversion report. Mediaplex analyzed aggregated results from campaigns it conducted in the past seven months, and found that 70% of conversions were preceded by exposures or interactions with two or more online channels prior to the final conversion event. The ... more...

Mediaplex, EyeWonder Team for Integrated Advertising Suite

Written on
August 29th 2006
Author
Sarah Novotny

Mediaplex, the technology division of ValueClick, has signed an agreement with rich media solutions provider EyeWonder to provide advertisers and agencies with integrated ad serving, rich media, and video ad technology products and services. The deal in turn allows Mediaplex clients direct access to EyeWonder’s full suite of rich media and ... more...