mediaplex
ValueClick’s Mediaplex Unveils Targeting Suite
ADOTAS – Mediaplex, ValueClick’s technology arm, has released its Dynamic Behavioral Targeting suite, the company said. The suite was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve one-to-one messaging. The solution aims to enable clients to determine who they want to target based on previous behavior and [...] more...
Study: 70% of Conversions Influenced by Multiple Channels
ADOTAS – Mediaplex, ValueClick’s technology arm, has released a Path to Conversion report. Mediaplex analyzed aggregated results from campaigns it conducted in the past seven months, and found that 70% of conversions were preceded by exposures or interactions with two or more online channels prior to the final conversion event. The [...] more...
Mediaplex, EyeWonder Team for Integrated Advertising Suite
Mediaplex, the technology division of ValueClick, has signed an agreement with rich media solutions provider EyeWonder to provide advertisers and agencies with integrated ad serving, rich media, and video ad technology products and services. The deal in turn allows Mediaplex clients direct access to EyeWonder’s full suite of rich media and [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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