» Adotas

mediaplex

Study: 70% of Conversions Influenced by Multiple Channels

Written on: June 11th 2008
Author: Kathleen

ADOTAS – Mediaplex, ValueClick’s technology arm, has released a Path to Conversion report. Mediaplex analyzed aggregated results from campaigns it conducted in the past seven months, and found that 70% of conversions were preceded by exposures or interactions with two or more online channels prior to the final conversion event. The [...] more...

Mediaplex, EyeWonder Team for Integrated Advertising Suite

Written on: August 29th 2006
Author: Editor

Mediaplex, the technology division of ValueClick, has signed an agreement with rich media solutions provider EyeWonder to provide advertisers and agencies with integrated ad serving, rich media, and video ad technology products and services. The deal in turn allows Mediaplex clients direct access to EyeWonder’s full suite of rich media and [...] more...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...