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Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on
February 15th 2013
Author
Mike Daly

Here’s the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses [...] more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term [...] more...



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Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach [...] more...

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