mediamind
Off-Duty: MediaMind Rich Media Awards
ADOTAS – This past Wednesday, my evening unofficially started at a comic book store in Brooklyn, where my roommate, an illustrator and comics guy, was celebrating the release of of his new title. I bounced fairly early to make it to MediaMind‘s tenth annual Rich Media Awards party at Crimson [...] more...
Case Study: A Smurfin’ Awesome Rich Media Campaign
ADOTAS – Honestly, I have no idea why “The Smurfs” movie wasn’t made years earlier — I think the first time I saw “Toy Story” I had a sinking feeling in my stomach that I’d see 3D-animated versions of those little blue bastards soon enough. Papa Smurf, Brainy Smurf, Smurfette and [...] more...
MediaMind Seeks Superheroes of Rich Media
ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...
Case Study: Hodes Group and MediaMind Employ Exchange Buying for Employee Recruiting
ADOTAS – Why bother calling a head hunter when you can target display advertising at high-potential candidates? That seemed to be the thinking of the Fortune 500 entertainment company that hired recruitment marketer Bernard Hodes Group, which in turn employed MediaMind’s Smart Trading platform for exchange buying, to use advanced targeting [...] more...
Quick Hits: AOL Adds e-Commerce App to Ad Units and More
ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected [...] more...
Goin’ Mobile Across All Channels
ADOTAS – If you’re looking in the same old places, you may be out of luck. Eighty-five percent of consumers are going mobile – you simply won’t find them on desktops alone. According to a recent research piece from MediaMind (ex-Eyeblaster) mobile ads for the telecom industry vertical now achieve [...] more...
Case Study: AvatarLabs Bares Fangs With ‘True Blood’ Takeover Campaign
ADOTAS – I’m told I bare an uncanny resemblance to Alexander Skarsgard, who plays Eric the vampire on HBO’s “True Blood.” I ultimately find this weird because Skarsgard is Swedish (born in Stockholm) and I don’t have a drop of Swedish blood in my mutt heritage (closest I get is [...] more...
DG Adds EyeWonder to ‘Online Media Powerhouse’
ADOTAS – The confusion is finally over — EyeWonder and Eyeblaster (or rather MediaMind, the company formerly known as Eyeblaster) are now under the same roof. In its growing quest to merge TV and online advertising initiatives, DG (known to some as DG Fastchannel) laid down $66 million in cash to steal rich [...] more...
Case Study: In-Banner Golf Cart Game Drives Engagement
ADOTAS – When I was a cute youngster — before I became an ornery, pimply teenager — my father would take me out to the golf course with him on his birthday and give me a present — the chance to drive the golf cart. I guess it was a [...] more...
iOS Ads Produce Double the Clicks of Those on Android
ADOTAS – Apple cutting the rates on iAds isn’t really news (Apple halved the $1 million floor back in February), but it was interesting to hear that Apple is offering a minimum spend of $300,000 to agencies that sign up for multiple campaigns. That itself doesn’t smell of desperation even [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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