mediamind



DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek

Written on
February 7th 2014
Author
Press Release

NEW YORK, February 7, 2014 (ADOTAS)  – Signaling the close of the sale of its TV distribution assets to Extreme Reach for $485 million plus cash and working capital from DG’s television business, DG has spun off its online business into a new online company named Sizmek Inc. (NASDAQ: SZMK), ... more...

It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32 Percent

Written on
November 4th 2013
Author
Press Release

NEW YORK, November 6, 2013 (ADOTAS) – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged 50 or more ad versions in a single campaign has increased by 32.2 percent over the last four years. Based on ... more...

DG Peer39 Launches Fraud Prevention Attribute to Help Advertisers Identify, Avoid Bot Traffic in RTB Environments

Written on
October 22nd 2013
Author
Press Release

NEW YORK, October 22, 2013 (ADOTAS) – DG® (NASDAQ: DGIT), the world’s leading multi-screen advertising company, today announced the launch of fraud prevention within the DG Peer39 data solution, allowing ad buyers to detect and avoid bot traffic within auction environments. With the new capability, advertisers will be protected from ... more...

DG MediaMind Acquires Republic Project

Written on
October 8th 2013
Author
Press Release

NEW YORK and LOS ANGELES, October 8, 2013 (ADOTAS) — Digital Generation, Inc (NASDAQ: DGIT), the world’s leading multi-screen advertising company, announced that it has agreed to acquire Republic Project, a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns. ... more...

Havas Media and DG Form Strategic Partnership for Digital and TV Campaign Optimization

Written on
April 26th 2013
Author
Press Release

NEW YORK (ADOTAS) – Havas Media announced today that it has partnered with DG (NASDAQ: DGIT) to deliver the first integrated solution for online and TV campaign management.  The global partnership brings together Havas Media’s digital and media expertise and DG’s MediaMind and VideoFusion technologies at the core of Havas ... more...

AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal Labs, SapientNitro

Written on
April 11th 2013
Author
Mike Daly

ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is ... more...

DG Goes All-In On Video with New Spot-Centric Brand Identity

Written on
March 11th 2013
Author
Press Release

NEW YORK (March 11, 2013) — DG (NASDAQ: DGIT), the world’s leading ad management and distribution platform, is introducing a unified brand identity that incorporates all of its TV and online solutions under a single corporate umbrella. The consolidated DG offers comprehensive ad campaign management that includes multi-screen delivery, cross-channel ... more...

It’s Time for Creatives to Embrace the Era of Big Data

Written on
February 4th 2013
Author
George Musi

There was — and to a certain extent still is — a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers (i.e., ... more...

Case Study: MediaMind Helps TAG Heuer Meet Campaign Goals

Written on
January 9th 2013
Author
Adotas

TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of ... more...

Ex-Weather Channel CEO Mike Kelly Joins Board at Unruly

Written on
September 17th 2012
Author
Press Release

LONDON & NEW YORK (September 17, 2012) — Unruly, the award-winning global technology platform for social video advertising, today announced the appointment of Mike Kelly as Non-Executive Director.  He will join Unruly’s board in that capacity immediately. Kelly is a veteran media executive, industry leader and recognized expert on digital and ... more...