mediamath



iSocket Announces New Partnerships with Kantar Media and MediaMath

Written on
April 16th 2014
Author
AdotasWire

SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners. Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers ... more...

MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
AdotasWire

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

Sonobi and MediaMath Join Forces to Enable Premium Programmatic Media Buying

Written on
February 19th 2014
Author
Mike Daly

NEW YORK, February 19, 2014 (ADOTAS) — Sonobi today announced its strategic partnership with MediaMath to provide advertisers direct, programmatic access to a new class of certified premium inventory. By integrating Sonobi’s certified premium inventory into MediaMath’s TerminalOne Marketing Operating System™, advertisers will benefit from an immediate increase in reach and frequency ... more...

Google, Yahoo, and Other Industry Leaders Donate IAB.com to IAB

Written on
February 10th 2014
Author
AdotasWire

PALM DESERT, Calif., February 10, 2014 (ADOTAS) – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain IAB.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during ... more...

Blogshare: 11 Ad-Tech People to Watch in 2014

Written on
January 23rd 2014
Author
Mike Daly

ADOTAS – The Rayno Report has published a two-part article titled “Eleven Ad-Tech Visionaries.” The list was compiled by guest contributor and industry veteran Corey Kronengold. “With dozens of startups and now several larger players, including Google, it’s a competitive industry,” Kronengold writes.“It’s hard to keep track of the players, ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

MediaMath Appoints Co-Founder Erich Wasserman as Global CRO

Written on
January 8th 2014
Author
Mike Daly

NEW YORK, January 8, 2014 (ADOTAS) – MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the appointment of Co-Founder Erich Wasserman as Global Chief Revenue Officer to lead the company’s sales and account management business units across North America, LatAm, EMEA and APAC. Wasserman, whose ... more...

Yahoo! Announces New ‘Programmatic Guaranteed’ Partners

Written on
December 16th 2013
Author
Adotas

ADOTAS – Yahoo! today announced new partner integrations with Yahoo Programmatic Guaranteed. MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with Yahoo to access guaranteed inventory through our advertising platform. This includes premium display inventory on Yahoo sites like Yahoo Finance, Yahoo News, Yahoo Sports, and ... more...

VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel

Written on
December 12th 2013
Author
AdotasWire

LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA has completed the integration of its data with five new technology platforms; Adap.tv and Advertising.com (both part of AOL Networks), DataXu, Krux and Rocket Fuel. The partnerships will increase the availability of VisualDNA data for advertisers and publishers as the market ... more...

MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer

Written on
November 12th 2013
Author
AdotasWire

NEW YORK, November 12, 2013 (ADOTAS) — MediaMath today announces the appointment of Michael Lamb (pictured), respected digital media and marketing expert, as chief commercial officer. Lamb will lead corporate strategy, development, and product commercialization. He joins the company’s executive team and reports directly to the CEO, Joe Zawadzki. Lamb comes to MediaMath after 10 years with ... more...