mediamath



Rubicon Project Partners With Apple To Help Power iAd’s Adoption of Programmatic Advertising

Written on
November 19th 2014
Author
Adotas

Rubicon Project, a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced that it has been selected by Apple along with several other advertising technology companies including Tapsense, The Trade Desk, MediaMath, GET IT Mobile, Accordant Media, ... more...

MediaMath Acquires Rare Crowds, CEO Eric Picard To Become VP of Strategic Partnerships

Written on
November 10th 2014
Author
Adotas

MediaMath today announces the acquisition of Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video and social. Rare Crowds’ open source technology, OpenAdStack, uses combinatorial optimization techniques and machine learning algorithms to find extremely targeted media that is ... more...

MediaMath Acquires Social Advertising Platform Upcast to Advance Social Media Campaigns

Written on
October 17th 2014
Author
Adotas

This week, MediaMath announced its acquisition of Upcast, a powerful social advertising technology platform. Thought not disclosing the terms of the deal, the partnership is set to further empower agencies and brands to take advantage of the growing digital marketing opportunities afforded by Facebook, Twitter, and other emerging social media ... more...

MediaMath Enables Advertisers to Access FBX’s API through the TerminalOne Platform API

Written on
August 26th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY — August 26, 2014 — MediaMath, the creator of the TerminalOne Marketing Operating System™ (T1) for digital marketers, now enables advertisers to access FBX inventory through the T1 Platform API, further enhancing the platform’s capability. MediaMath is one of the few select demand-side technology partners that have ... more...

MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region

Written on
July 16th 2014
Author
Press Release

(ADOTAS) NEW YORK, July 16, 2014 – MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital (www.headwaydigital.com) as its exclusive partner in the region. Through the partnership, both companies are strongly positioned to grow ... more...

MediaMath Raises More Than $175 Million, Unveils New Brand Positioning

Written on
June 3rd 2014
Author
Press Release

NEW YORK, June 3, 2014 (ADOTAS)  — MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a $73.5 million Series C financing round, led by Boston-based growth equity firm Spring Lake Equity Partners, formerly the private equity arm of Tudor Investment Corporation. In addition to the ... more...

MediaMath Acquires Tactads to Enable Cookieless, Cross-Device Targeting and Measurement

Written on
April 24th 2014
Author
Press Release

NEW YORK,  April 24, 2014 (ADOTAS) – MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced its acquisition of Tactads, provider of cookieless and cross-device targeting technologies. Integrated into TerminalOne, these technologies will provide advertisers the ability to communicate with consumers and unify marketing efforts across ... more...

Yieldex Launches YieldexDirect, Uniting Direct Ad Sales With Programmatic Buying

Written on
April 22nd 2014
Author
Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Yieldex, the leading provider of unparalleled analytics and cutting-edge trading tools for advertisers and publishers, has released YieldexDirect enabling advertisers to access inventory from multiple premium publishers in one place. More than a third of the comScore top 100 publishers already use Yieldex Analytics to forecast, ... more...

iSocket Announces New Partnerships with Kantar Media and MediaMath

Written on
April 16th 2014
Author
Press Release

SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners. Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers ... more...

MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
Press Release

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...