mediabrix



Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

Written on
April 2nd 2014
Author
Mike Daly

ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. In collaboration with the IAB’s Emerging Innovations Task Force, ... more...

MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
AdotasWire

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...

MediaBrix Delivers the First Emotional Targeting Advertising Solution to the Windows Ecosystem

Written on
October 23rd 2013
Author
AdotasWire

NEW YORK, October 23, 2013 (ADOTAS) – MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single ad ... more...

Looking at Native Ads Through Rose-Colored Glasses May Be Costly

Written on
October 11th 2013
Author
Phil Fougere

ADOTAS — Native advertising is one of the biggest trends in digital advertising, and it is growing in popularity and in terms of overall spending. A recent survey by eMarketer shows that native advertising spending accounted for $1.63 billion in 2012 and is estimated to rise by more than $1 ... more...

Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY

Written on
April 18th 2013
Author
Mike Daly

ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Larissa’s Picks to Click: HitBliss, Mobile Gaming Ads, Ford2Go

Written on
March 4th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Insomnia is the worst.  And with daylight savings next weekend, I certainly am not looking forward to losing another hour ... more...

AFAIK: Honda, MediaBrix, Rightster, MediaShift, Travora Media, Adap.tv, Marketo, LSN Mobile

Written on
February 11th 2013
Author
Mike Daly

Here’s what our virtual drum circle is pounding out today: Honda has partnered with MediaBrix on a fully integrated, immersive and interactive advertising experience within SongPop as part of the company’s launch of the 2013 Civic. The campaign kicked off yesterday. Honda reportedly is also the first automotive company to feature a branded ... more...

Today’s Burning Question: The Atlantic’s Sponsored Scientology Story Debacle

Written on
January 18th 2013
Author
Mike Daly

Today’s Burning Question from Adotas is: ”What can be learned from The Atlantic’s Scientology Sponsored Story debacle?” Here’s how our industry contacts weighed in: “The fact that there is so much internal and external strife at The Atlantic about native ads is not surprising. Ads that appear as content, such as native ads, ... more...